scholarly journals The Influence of University students' Social Anxiety and Preference for Online Social Interaction on Online-Offline Self-Discrepancy: The Moderated Mediating Effect of Social Support

2016 ◽  
Vol 17 (6) ◽  
pp. 313-331 ◽  
Author(s):  
Eunjung Sohn ◽  
조새롬
2021 ◽  
pp. 097215092110556
Author(s):  
Komal Nagar ◽  
Gurmeet Singh ◽  
Rabinder Singh

The present study aims to explore the relationship between social loneliness and online interaction through WhatsApp addiction among a sample of Indian and Fijian respondents. Based on the responses of 202 Indian and 73 Fijian respondents, the present research study validated the mediating role of WhatsApp addiction, revealing that social loneliness increased the possibility of preferring to interact online through increased WhatsApp addiction. The empirical results showed that the underlying mechanism of social loneliness might indirectly influence consumers’ preference for online social interaction (POSI). The study further assessed the moderating role of culture in the association between social loneliness and POSI. Findings of the moderated mediation analysis demonstrated that, the association between loneliness and preference to socialize online differed, based on the identified cultural differences between Indian and Fijian groups.


2021 ◽  
Vol 56 (2) ◽  
pp. 142-153
Author(s):  
Nicholas Hutchins ◽  
Andrew Allen ◽  
Michelle Curran ◽  
Lee Kannis-Dymand

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