Augmented Reality in Retail: Assessing the Acceptance and Potential for Multimedia Product Presentation at the PoS

The article deals with the approach to developing an advertising multimedia product for the promotion or sale of goods or services. Under the advertising product is an advertising video, an interactive commercial, 3-D advertising, virtual and augmented reality, an online store. Based on the analogy method, a diagram of the process of perceiving the advertising multimedia product by the user is presented. The use of the hybrid approach of customer development for updating the multimedia product and taking into account the virtual values of users is substantiated. Developed scenarios for the development of a multimedia product, depending on the results of achieving the planned goals. The sequence of multimedia product development is proposed based on the convergence of face-to-face and screen-to-screen approaches.

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Subjects of Intellectual Property Rights in the Field of Virtual and Augmented Reality Technologies

Actual Problems of Russian Law ◽

10.17803/1994-1471.2020.115.6.133-142 ◽

2020 ◽

Vol 15 (6) ◽

pp. 133-142

Author(s):

A. G. Koroleva

Keyword(s):

Intellectual Property ◽

Augmented Reality ◽

Property Rights ◽

Intellectual Property Rights ◽

Legal Status ◽

General Rule ◽

Complex Objects ◽

Virtual And Augmented Reality ◽

The Creation ◽

Multimedia Product

The paper discusses the issues of determining the legal status and circle of subjects that can be recognized as owners of intellectual property rights to virtual and augmented reality technologies and the objects generated by them. Analyzing the circle of subjects in this area, the author notes the need for correlation of subjects and objects of intellectual property rights. Particular attention is given to determination of the rights of users of virtual or augmented reality platforms to virtual objects created by them. It is concluded that the creation of additional content for virtual or augmented reality platforms, as a general rule, gives rise to the creators’ copyright. Considering the circle of subjects on complex objects in the field of virtual and augmented reality technologies, the author concludes that the subject composition of legal relations arising in connection with the creation and use of a multimedia product should be determined based on the variety of this object due to their diversity.

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Penerapan Teknologi Augmented Reality sebagai Sarana Promosi Produk Sarana Sejahtera Wilson’s Of- fice Chairs Berbasis Android

Jurnal Teknologi dan Sistem Komputer ◽

10.14710/jtsiskom.3.4.2015.493-502 ◽

2015 ◽

Vol 3 (4) ◽

pp. 493

Author(s):

Rachel Chrysilla Tijono ◽

R. Rizal Isnanto ◽

Kurniawan Teguh Martono

Keyword(s):

Augmented Reality ◽

Personal Selling ◽

Testing Method ◽

Development Life Cycle ◽

Black Box Testing ◽

Augmented Reality Technology ◽

Lighting Intensity ◽

Software Development Life Cycle ◽

Product Presentation ◽

Fierce Competition

Nowadays, business competitions become much fiercer, whether it be small, medium, or large business. It even makes many enterpreuners go out of business because they took the wrong step facing the fierce competition. A precise strategy is needed to face the competition, such as knowing the location of the costumers,knowing the needs of the costumers, utilizing the surroundings, utilizing technologies, etc. Simple selling products such as adding pictures of the produts in brochures is considered less interesting for costumers. By utilizing Augmented Reality technology for product presentation, businessmen are expected to present more interesting products promotion to the costumer and achieve higher sale value. The application of Augmented Reality technology for promoting products is built by SDLC (Software Development Life Cycle) method consist of Concepting, Desaigning, Collecting Materials, Making, Examination, and Distribution steps. The Examination steps uses Black-Box Testing method that consists of Application Functionality test, Lighting Intensity test, Angle and Length of The Camera from the marker. Based on the examination and analysis results towards the built application, it is concluded that application utilization can be a product advertising in the form of Personal Selling. Light intensity affects camera’s perception on Marker’s ID. In the 90 ̊ angle, the detection is nonoptimal because system can’t perceive the marker ID completely. Functionally, all buttons are functioning well and all the pages are openable.

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Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR

Fashion and Textiles ◽

10.1186/s40691-021-00261-w ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

Terry Haekyung Kim ◽

Ho Jung Choo

Keyword(s):

Augmented Reality ◽

Product Information ◽

Product Evaluation ◽

Psychological Ownership ◽

Attitudes And Behaviors ◽

Attribute Information ◽

Product Presentation ◽

Moderating Role ◽

Presentation Tool

AbstractAs augmented reality (AR) technology advances, marketers are eager to adopt the technology for communication to persuade consumers to develop favorable attitudes and behaviors toward their products and services. This study aims to investigate the effect of product information (utilitarian vs. hedonic attributes) and presence on consumers’ product evaluation in AR. Through a quasi experiment, this study demonstrates how product attribute information and presence in AR affect product evaluation by mediating imagery, information fulfillment, and psychological ownership. At the same time, this study identifies the moderating role of consumers’ technological innovativeness in the effect of presence on consumers’ imagery. This research offers new insights into the role of product information in AR, which previous studies lack, to explore and highlight the predictors of positive product experiences in AR. Innovative marketers are likely to benefit from this study in developing product presentation tactics with AR technology.

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