The Relationship between Stress and Job Satisfaction

To improve the motivation of employees' stress is necessary. The organization puts pressure on the employee to complete the task with the deadline. Once, employee satisfaction increased. Too much stress makes things more difficult for the organization. This study will examine the relationship between stress and job satisfaction. The sample for this study is 79 among lecturers from the engineering and non-engineering departments in Politeknik Tuanku Sultanah Bahiyah, Kedah. The result shows that the lecturers is less stressed, and it is good to motivate to complete the given task. Furthermore, the findings suggest that are more satisfied at work. Correlation results indicate that there is an adverse sign of stress and job satisfaction. It shows that the lecturers has better job satisfaction when pressure is lower.

The Role of Meaningfulness at Work and its Impact on Turnover Intention: The Case of the Royal Malaysian Navy

The Royal Malaysian Navy (RMN) utilizes core principles to ensure organizational engagement. The Core Values of Honour, Loyalty, Courage, and Pride must be regarded with a sense of honesty and significance in order to build a sense of meaning to navy people. The major concern of the study is that navy people prefer to leave the service earlier than retirement age. This concept paper proposes how well professional experience, such as work meaningfulness affects turnover intention among navy personnel. This paper focuses on the Navy enlisted, the military personnel in the Malaysian Armed Forces. The study proposed that by fostering work meaningfulness, the employee would be more loyal and thus reducing their intention to leave.

Green Management Strategy – An Initiative Towards Sustainable Practices

The current efforts put on sustenance and sustainability has driven many organizations around the world to adopt environmental management practices which include all extents of green solution. While certain common tools and knowledge can be used to control, track and evaluate these green components in an interconnected element, they are generally managed on a piecemeal basis and under various management standards; and most frequently, as ad-hoc initiatives as opposed to programs. To date, pressure to practice sustainability efforts comes mainly from two main stakeholders - the management and the customers. This concept paper looks at the implementation of green management and sustainable green practices of one organization as a case study. It proposes that management has a role to play in helping to reduce negative sustainability impact. Two theories were proposed as the theoretical lens to give meaning to the research, but further research is required to support the findings of this paper.

The Impact of Purchasing Behaviour towards Digital Marketing in Kangar, Perlis

Marketing activity through digital medium is becoming popular among the entrepreneurship. This have managed to influence the purchasing behavior of the citizens. However, there certain people who still doubting the use of technology in daily life. There also a few people whom still not confident in using technology. Thus, this purpose of this study is to research the impact of purchasing behavior toward digital marketing. Theory of planned behavior is use in this research to explain the independent variables, which is attitude, subjective norms, perceived behavior and pricing that effecting the purchasing behavior. Besides, descriptive analysis, correlation analysis and regression analysis are use analyze the significant of independent variables towards dependent variable. This study uses quantitative method and 381 sets of questionnaires are distributed around Kangar. Reliability test are conduct for 40 respondents and obtain Cronbach’s Alpha 0.731, which is acceptable. Statistical Package for the Social Sciences (SPSS) is used to evaluate the data collected. Under regression analysis, this study find out that the attitude, subjective norms and pricing have an impact to digital marketing. While perceived behavior control has no significant to the dependent variable.

Factors Influencing Purchasing Intention of Smartphone Brand: A Study on Female Students in University Malaysia Perlis (UNIMAP)

The purpose of this paper is to investigate the factors that influence the purchase intention of smartphone among female university students in University Malaysia Perlis. Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally. The expansion of mobile communication technology such as wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading and it will affect the result of consumers’ changing needs and preferences. As a result, this research has carried out to identify the factors influencing purchasing intention of smartphone among female students in University Malaysia Perlis (UniMAP). This study investigates the relationship between brand image, price, product features, peer group and purchase intention towards smartphone brands. This survey was conducted by distributing questionnaires and the data was run using SPSS. The result shows that there is a positive and significant relationship among all the independent variables and all hypothesis is accepted. Based on these results, it seems that the smartphone company needs to enhance their product with affordable price and develop marketing strategy to attract consumer especially female consumers as they play an important role in purchasing power and increase purchase intention.

Cross-Cultural Factors That Influence Adjustment Process of International Students in Malaysian Public Universities

International students’ enrolment in higher education in Malaysia has expanded widely in scope, volume, and complexity, giving rise to a myriad of challenges and difficulties in their adjustment process, which have to be understood and addressed. In this study, the cross-cultural factors that influence psychological, sociocultural, and self-realization adjustments amongst international students studying in Malaysian public universities were examined. The purpose of this research was to gauge a better understanding of the difficulties and challenges encountered by them when pursuing higher education opportunities in Malaysian public universities, and how they had managed to overcome the necessary adjustments. A research survey based on 31item questionnaires was formulated. Stratified random sampling methodology was adopted in the distribution of 250 questionnaires, with a total of 218 responses received. Data were coded and analyzed using the Statistical Package for Social Sciences’ software. The variables, socio-cultural adjustment, and self-realization adjustment showed negative correlations towards their adjustment process. The outcomes should enable university faculties and staff to recognize foreign students’ needs, and effectively offer supportive campus resources and services to assist them in their adjustment process.

Factors Influencing Employees’ Commitment in the Public Institution: Empirical Evidences in Malaysia

This research is conducted to look on several factors which are expected to create an impact on employees’ commitment in one of the public institution in Peninsular Malaysia. In specific, the aim of this research is to provide the linkages between organizational commitment and several factors in the perspectives of job performance, organizational justice and organizational citizenship behavior (OCB). Thus, the proposed research objectives are: 1) to identify the relationship between job performance and organizational commitment among employee in the public institution; 2) to explore the relationship between organizational justice and organizational commitment among employee in the public institution; and 3) to examine the relationship between OCB and organizational commitment among employee in the public institution. In accordance to that, a scientific literature review has been developed; and the participants of this research are included of 165 employees from one of the public institution located in the center region of Peninsular Malaysia. With the aid of SPSS software, the results indicated that all of the factors are positively and significantly related to organizational commitment among employee in this institution. The implications and several suggestions are discussed based on the research findings.

The Impact of E-Marketing on Business Performance in Northern Malaysia

This research is to investigate the impact of e-marketing on business performance in Northern Malaysia. This research will investigate the impact of e-marketing on business performance towards e-marketing orientation, perceived relative advantage, customer pressure and level of competition. The target respondent for this research are SMEs companies and entrepreneur with companies. Furthermore, the questionnaires were distributed through online by using simple random sampling technique. In result, 30 set of questionnaires were collected to see whether all the impact of e-marketing on business performance. This research will be analysed by using Statistical Package for Social Science (SPSS) version 25. SPSS will be using to conduct descriptive analysis, frequency analysis, correlation analysis, reliability test and multiple regression analysis. Additionally, this research shows the result which independent variable that consists e-marketing orientation, perceived relative advantage, customer pressure and level of competition has no positive relationship between strategic business performance. Meanwhile, independent variable for convenience shows that there is a positive relationship towards dependent variable. Moreover, this research shows the clearer overview regarding the impact of e-marketing towards strategic business performance. Lastly, the limitation on doing this research were identified and implication for further research were recommended.

Factors Influencing Customer Purchase Intention Towards Insurance Products

Malaysia has low insurance penetration rate which is about 60% compare to other country. This means Malaysians might not be prepared in cases of unexpected disasters. Studies show that product, price, place, promotion and attitude do influences the purchase intention of insurance. Black box theory is applied in this study. This is a quantitative study where data is collected using survey method. All items were using 5-points Likert scale. 350 sample is used in this survey using questionnaire developed using adoption and adaptation of existing items. Using PLS-SEM data analysis method, this study found that product is the most important influence on life insurance purchase decision. Attitude his also found to mediate the relationship marketing stimuli and purchase behaviour. This study concludes that marketing mix which is product, price, place and promotion will influence customer attitude and subsequently customer purchase intention. Hence, insurance company should develop their marketing mix carefully in order to increase sales. Future studies are recommended to investigate effect of image provided through marketing/sales representatives on life insurance buying behaviour.

The Relationship between Product Quality, E-Service Quality and Brand Image on Customer Satisfaction: Preliminary Investigation in Perlis

This study focusing on The Effect of Product Quality, E-Service Quality and Brand Image on Customer Satisfaction which focusing among Perlis’s online shopping. The sample comprised of 250 online consumers at Perlis. The sampling method used in this research is the random method. The questionnaires were distributed by using google form. The data collected was analyzed by using software named as IBM Statistical Package for the Social Sciences (SPSS) version 25. The findings presented that product quality (β=.213, p=.001), e-service quality (β=.142, p=.039) and brand image (β=.553, p=.000) are the factors that significantly related to customer satisfaction. The analytical results confirmed that there is a significant positive correlation between product quality, e- service quality and brand image and online customer satisfaction. The study involves some management implications. In addition to this, the study has some limitations. Therefore, some suggestions are put forward for future research.