scholarly journals NEW PRODUCT DEVELOPMENT OPPORTUNITIES IN REZEKNE

2021 ◽  
Vol 1 (13) ◽  
pp. 24-33
Author(s):  
Iveta Dembovska ◽  
Violeta Kovalenoka

The tourism industry was one of the fastest growing industries in Latvia until the pandemic was declared in 2020, which brought the entire industry to a halt. Before the pandemic, travel trends were already moving towards the type of experience offered by hostels, and consumer demand had grown in the past years. Moreover, the industry data show that the number of travellers who use hostels is growing. There are several lodging opportunities in Rezekne, but there is no economical option, which would be a hostel. The research aim is to study the theoretical aspects of a new product and analyse the opportunities for the creation of a hostel – a new tourism product in Rezekne. The methods used in the research are monographic, synthesis, statistical analysis methods, and a survey. The research allowed making recommendations for the creation of a new tourism product – a hostel – in Rezekne. The results of the research and survey showed that hostel-level accommodation is needed in Rezekne.

2018 ◽  
Vol 43 (4) ◽  
pp. 517-543 ◽  
Author(s):  
Ruggero Sainaghi ◽  
Manuela De Carlo ◽  
Francesca d’Angella

This article aims to identify the key elements underlying a destination capability (DC) and to examine what the genesis of these factors is and how they interact to foster the destination development. The article explores a specific development process—the creation of a new product in an alpine destination (Livigno, Italy)—making use of a theoretical framework structured around four major dimensions: DCs, coordination at the destination level, inter-destination bridge ties, and destination development. The results help clarify the genesis of a DC in the context of new product development. First, the dynamics underlying the creation of a DC show that coordination at the destination level constitutes the heart of the process, whereas the integration of scattered resources in the new product plays a more limited role. Second, from a dynamic perspective, the analysis has identified three patterns (scouting, implementation, and involvement).


1997 ◽  
Vol 34 (1) ◽  
pp. 64-76 ◽  
Author(s):  
X. Michael Song ◽  
Mark E. Parry

The authors report the results from a three-year study of new product development practices in Japanese firms. They develop a causal model of factors correlated with new product success. They test the model using data collected on 788 new products developed and commercialized by Japanese firms in the past four years. The “best practices” identified in this study suggest that Japanese new product success is positively influenced by the level of cross-functional integration and information sharing, the firm's marketing and technical resources and skills, the proficiency of the new product development activities undertaken, and the nature of market conditions. Cross-functional integration and product competitive advantage are two key determinants of new product success. The authors also discuss managerial and research implications.


2013 ◽  
Vol 404 ◽  
pp. 802-807
Author(s):  
Kang Qu Zhou ◽  
Dai Quan Yu ◽  
Yan Xiao ◽  
Xiao Li Zhang

Automobile is a typical multi-stage split charging and assembly manufactured product. It can be divided into engine, body, chassis and electrical four modules functionally. Auto parts proportion is defined as the ratio of purchasing costs of a given part to the total costs. In this paper, an auto parts proportion model is proposed by means of matrix and statistical analysis, a benchmarking proportion calculating model of various vehicle types is presented by means of average and mode comparison. On the basis of these models, target costs of auto-parts, systems and modules can be calculated. These models and methodologies have been used in the processes of new product development costs controlling and developed products costs reduction in a big scale automobile company.


2018 ◽  
Vol 4 ◽  
Author(s):  
Lasse Skovgaard Jensen ◽  
Ali Gürcan Özkil

This paper provides an empirical review of the reward-based crowdfunding platform Kickstarter.com, with the aim to explore and identify challenges in crowdfunded product development, which consequently can lead to failure of the crowdfunding campaign. The review was based on the analysis of a total of 144 successfully funded ‘technology’ campaigns, which all concerned the creation of physical consumer hardware preordered by campaign backers. The analysis was built around a failure mode model, which was established through a pre-study. The study reveals that (i) no more than 32% of the campaigns managed to deliver the crowdfunded products on time, and, if campaigns are delayed, (ii) there is a significantly higher probability that the delivered products might lack expected attributes. The causes for delay have many reasons, but (iii) a set of particular product development issues were identified as the main challenges. A better understanding of crowdfunded product development can help researchers and practitioners to better understand and utilize the opportunities of this new product development paradigm.


Marketing ◽  
2020 ◽  
Vol 51 (4) ◽  
pp. 271-282
Author(s):  
Mirjana Gligorijević ◽  
Jovan Rusić

Modern companies are facing much tougher competition than before. In the past, companies were competing, mostly with other companies locally. Now companies can offer their products to customers beyond the local market. Globalization presents a huge chance for companies to grow by an increase in the market size, but as the market size grows, the same happens with the competition. If a company wants to endure, a company is under pressure to innovate, and including customers can affect new product development. The goal of this paper is to determine if including consumers in new product development can affect faster and better quality new product development processes and increase new product value for the company. This analysis should provide us with an answer to the question, should we include consumers, and if we should, when? The results of this paper could act as a guide for managers in developing new products.


Author(s):  
Raul O. Chao ◽  
Stylianos (Stelios) Kavadias

United Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty as well as resource allocation issues as they define the new product-development strategy for United Beverages.


2005 ◽  
Vol 5 (2) ◽  
pp. 65-72 ◽  
Author(s):  
Cecilia Mark-Herbert

In the past decades Swedish food companies have faced increasing competition. One way of gaining competitive advantage is to find new ways of creating added value based on technological development. This may lead to the production of valueadded products, profits from licensing agreements and a boost for the company image. Businesses that want to succeed in this market also need to develop new managerial methods, in particular in identifying critical technologies and strategic collaboration partners. The presented case studies provide examples of building internal skills, employing innovative external sourcing, developing new markets with strong brands and establishing networks and alliances for new product development.


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