Structural Causal Relationships Among Brand Image, Brand Familiarity, Brand Knowledge, Perceived Risk, Trust and Purchase Intention and Mediating Role of Perceived Risk in Life Insurance Service
2016 ◽
Vol 29
(8)
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pp. 1285-1311
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2020 ◽
Vol 48
(8)
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pp. 781-801
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2017 ◽
Vol 23
(2)
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pp. 135-145
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2017 ◽
Vol 23
(2)
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pp. 135-145
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2020 ◽
Vol 29
(7)
◽
pp. 49-61
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2017 ◽
Vol 13
(2)
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pp. 355-369
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Keyword(s):