The Impact of the Determinants of 3PL Selection on Customer Satisfaction and Logistics Performance in SMEs: Is Perceived Customer Orientation a Missing Link?

2013 ◽  
Vol 28 (3) ◽  
pp. 161-184
Author(s):  
Lee,Hee-Yong
Keyword(s):  
Customer Satisfaction ◽  
Customer Orientation ◽  
Missing Link ◽  
The Impact

scholarly journals Impact of Relationship Marketing on Customer Retention in Higher Education

2020 ◽  
Vol 23 (2) ◽  
pp. 33-44
Author(s):  
Sajeeb Kumar Shrestha
Keyword(s):  
Higher Education ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Customer Orientation ◽  
Sample Selection ◽  
Customer Retention ◽  
Section Data ◽  
Retention In Higher Education ◽  
The Impact ◽  
Academic Sector

This research attempts to measure the impact of relationship marketing on customer retention in higher education. Exploratory cum descriptive and causal research design was used. Sources of data are students, parents, and faculties of different colleges. A convenient sampling method was used for sample selection. Structured questionnaires were used for collecting responses. Primary cross-section data were collected. PLS-SEM was used for testing the psychometric and econometric properties of the model. This research confirmed that relationship marketing, customer orientation, customer satisfaction, and customer retention are possible in the academic sector. Policymakers and academic experts should focus on relationship marketing factors and customer orientation to enhance customer satisfaction and customer retention.

The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction

2018 ◽  
Vol 4 (4) ◽  
pp. 19-24
Author(s):  
Anam Bhatti ◽  
Sumbal Arif ◽  
Marium Marium ◽  
Sohail Younas
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Research Strategy ◽  
Equation Modeling ◽  
Survey Method ◽  
Research Approach ◽  
Questionnaire Method ◽  
The Impact

CSR has become one of the imperative implements in satisfying customers. The impartial of this research is to calculate CSR, relationship marketing, and customer satisfaction. There is no more study accompanied in Pakistan to quantify the effect of CSR and relationship marketing on the relationship maintainer and customer loyalty. To find out deductive approach and survey method is used as research approach and research strategy respectively. This research design is descriptive and quantitative study. For data, collection questionnaire method with semantic differential scale and seven point scales are adopted. Data has been collected by adopting the non-probability convenience technique as sampling technique and the sample size is 400. For factor confirmatory factor analysis, structure equation modeling and medication analysis, regression analysis Amos software were used. Strong empirical evidence supports that the customer’s perception of CSR performance is highly influenced by the values

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