A Study on the Influence of Television Political Advertising on Young Voters' Ideal Candidate Image Formation

2017 ◽  
Vol 36 (1) ◽  
pp. 33-70
Author(s):  
Jin Young Tak
Keyword(s):  
Image Formation ◽  
Political Advertising ◽  
Young Voters ◽  
Ideal Candidate ◽  
Candidate Image

scholarly journals Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami

2021 ◽  
Vol 21 (1) ◽  
pp. 285-299
Author(s):  
Wee-Ming Lau ◽  
László Józsa ◽  
Yoong-Wai Chan ◽  
Yee-Ling Fong ◽  
Hiram Ting ◽  
...  
Keyword(s):  
Social Media ◽  
Reasoned Action ◽  
Political Advertising ◽  
Potential Effect ◽  
Second Phase ◽  
Young Voters ◽  
Political Landscape ◽  
The Government ◽  
First Time ◽  
Alliance Form

The recent General Election in Malaysia has seen the opposition alliance form the government for the first time in its history. The tsunami that changed the country's political landscape has largely been attributed to the participation of young voters and the effect of political advertising transmitted through social media. Drawing upon the theory of reasoned action, the study tests the scale of beliefs about political advertising in relation to attitude towards political advertising among young voters. While the first phase of the study validated the belief components, the second phase tested and confirmed the effect of the belief components on attitude. As a result, three belief components of political advertising were extracted, including core values, actual values,andexternal values. The findings indicated that young Malaysian voters hold unfavourablebeliefs aboutpolitical advertising. Moreover, the beliefs about advertising’s core and external values have a direct effect on attitude towards political advertising. Given young voters use social media for nearly every aspect of their lives, the findings underscore the importance of understanding the potential effect of negative political advertising and its external elements during election campaigns.

The Effects of Political Advertising on Young Voters

2007 ◽  
Vol 50 (9) ◽  
pp. 1137-1151 ◽  
Author(s):  
Lynda Lee Kaid ◽  
Monica Postelnicu ◽  
Kristen Landreville ◽  
Hyun Jung Yun ◽  
Abby Gail LeGrange
Keyword(s):  
Political Advertising ◽  
Young Voters

The 'well-known' theory of electron image formation

1983 ◽  
Vol 41 ◽  
pp. 288-289
Author(s):  
M.A. O'Keefe ◽  
W.O. Saxton
Keyword(s):  
Image Processing ◽  
Image Formation ◽  
Source Profiles ◽  
Electron Image

A recent paper by Kirkland on nonlinear electron image processing, referring to a relatively new textbook, highlights the persistence in the literature of calculations based on incomplete and/or incorrect models of electron imageing, notwithstanding the various papers which have recently pointed out the correct forms of the appropriate equations. Since at least part of the problem can be traced to underlying assumptions about the illumination coherence conditions, we attempt to clarify both the assumptions and the corresponding equations in this paper, illustrating the effects of an incorrect theory by means of images calculated in different ways.The first point to be made clear concerning the illumination coherence conditions is that (except for very thin specimens) it is insufficient simply to know the source profiles present, i.e. the ranges of different directions and energies (focus levels) present in the source; we must also know in general whether the various illumination components are coherent or incoherent with respect to one another.

Observation of Phase Contrast Images in STEM and CTEM Modes by Using 100 kV Field Emission Electron Gun

1974 ◽  
Vol 32 ◽  
pp. 390-391
Author(s):  
Y. Harada ◽  
T. Goto ◽  
H. Koike ◽  
T. Someya
Keyword(s):  
Field Emission ◽  
Phase Contrast ◽  
Image Formation ◽  
Fresnel Diffraction ◽  
Experimental Results ◽  
Electron Gun ◽  
Scanning Microscopy ◽  
Emission Electron ◽  
Lattice Images

Since phase contrasts of STEM images, that is, Fresnel diffraction fringes or lattice images, manifest themselves in field emission scanning microscopy, the mechanism for image formation in the STEM mode has been investigated and compared with that in CTEM mode, resulting in the theory of reciprocity. It reveals that contrast in STEM images exhibits the same properties as contrast in CTEM images. However, it appears that the validity of the reciprocity theory, especially on the details of phase contrast, has not yet been fully proven by the experiments. In this work, we shall investigate the phase contrast images obtained in both the STEM and CTEM modes of a field emission microscope (100kV), and evaluate the validity of the reciprocity theory by comparing the experimental results.

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