Effects of HMR Selection Attributes on Consumer Attitude and Repurchase Intention

2021 ◽  
Vol 25 (1) ◽  
pp. 441-461
Author(s):  
Miae Go ◽  
◽  
Yedam Choi
Keyword(s):  
Consumer Attitude ◽  
Repurchase Intention

How Consumer Attitudes Improve Repurchase Intention

2017 ◽  
Vol 9 (3) ◽  
pp. 38-61 ◽  
Author(s):  
Donald Amoroso ◽  
Pajaree Ackaradejruangsri
Keyword(s):  
Mobile Technology ◽  
Consumer Attitudes ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Attitude ◽  
Research Model ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Key Factor

In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research model based upon previous research where we propose and examine seven constructs. In general, thirteen out of fifteen hypotheses are supported by variables related to mobile technology adoption, usage and retention with the 461 Thai consumers sampled. Personal innovativeness, perceived usefulness, and perceived ease of use strongly loaded on consumer attitudes for mobile wallet applications as originally hypothesized. It was found that consumer attitudes are the key factor that drives satisfaction, increases loyalty and improves repurchase intention of mobile wallet applications in Thailand.

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