The Influence of Package Design of a Low-Involvement Product on Consumption Value, Message Involvement, and Consumer Attitude

A Journal of Brand Design Association of Korea ◽

10.18852/bdak.2016.14.3.73 ◽

2016 ◽

Vol 14 (3) ◽

pp. 73-82 ◽

Author(s):

Kim,Kyung-Sun ◽

서송이 ◽

서구원

Keyword(s):

Consumer Attitude ◽

Package Design ◽

Message Involvement ◽

Consumption Value

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The Influence of Visual and Verbal Elements of Package Design on Consumption Value and Message Involvement : An Empirical Study of a High-Involvement Product.

Journal of Korea Design Forum ◽

10.21326/ksdt.2016..53.021 ◽

2016 ◽

Vol null (53) ◽

pp. 251-260 ◽

Author(s):

Kim,Kyung-Sun ◽

Song-Yi Suh ◽

서구원

Keyword(s):

Empirical Study ◽

High Involvement ◽

Package Design ◽

Message Involvement ◽

Consumption Value

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How Do Figures of Speech, Cue Relatedness, and Message Involvement Affect Consumer Attitude Persistence?

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2012.40.2.201 ◽

2012 ◽

Vol 40 (2) ◽

pp. 201-202

Author(s):

Jing Jiang ◽

Xiaobo Tao

Keyword(s):

Consumer Attitude ◽

Figures Of Speech ◽

Message Involvement

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Consumption Value Study Affecting Consumer Attitude and Purchase Intention: Focusing on Korean Ginseng Products Market in Vietnam

Journal of Product Research ◽

10.36345/kacst.2018.36.2.005 ◽

2018 ◽

Vol 36 (2) ◽

pp. 53-63

Author(s):

채병권 ◽

Sun G Kim ◽

한상연

Keyword(s):

Purchase Intention ◽

Consumer Attitude ◽

Korean Ginseng ◽

Consumption Value

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A Study on Consumer Attitude by Package Design Color and Graphic Image - Focused on laundry detergent-

Journal of Korea Design Forum ◽

10.21326/ksdt.2013..40.027 ◽

2013 ◽

Vol null (40) ◽

pp. 293-303

Author(s):

한정민 ◽

김연희 ◽

Haeseung Kang

Keyword(s):

Laundry Detergent ◽

Consumer Attitude ◽

Package Design ◽

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The Effects of Experiential Consumption Value of Organic Foods on Consumer Attitude and Result Behavior - Focused on the Moderation Effect of Involvement -

The Korean Logistics Research Association ◽

10.17825/klr.2019.29.1.39 ◽

2019 ◽

Vol 29 (1) ◽

pp. 39-50

Author(s):

Seung-Min Lee ◽

So-Dam Lee ◽

Tae-Yoo Chun ◽

No-Hyun Park

Keyword(s):

Consumer Attitude ◽

Organic Foods ◽

Moderation Effect ◽

Experiential Consumption ◽

Consumption Value

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Analyzing Symbiotic Marketing Models and Strategies in Customer Consumption value Chain

International Journal of Scientific Research ◽

10.15373/22778179/dec2013/96 ◽

2012 ◽

Vol 2 (12) ◽

pp. 317-320

Author(s):

Jay Y Trivedi ◽

Keyword(s):

Value Chain ◽

Marketing Models ◽

Consumption Value

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CHANGING CONSUMER ATTITUDE TOWARDS SUSTAINABLE FASHION: A BALANCE THEORY APPROACH

10.15444/gmc2016.11.06.03 ◽

2016 ◽

Author(s):

Eunju Ko ◽

Jinghe Han ◽

Yuri Seo

Keyword(s):

Balance Theory ◽

Consumer Attitude ◽

Theory Approach ◽

Sustainable Fashion

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Response to the Characters Used in Cosmetic Package Design and Purchase Intention of Consumers

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2019.34.3.25 ◽

2019 ◽

Vol 34 (3) ◽

pp. 25-46

Author(s):

Nak Hwan Choi ◽

Ah Young Lim ◽

Xinyue Zhang

Keyword(s):

Purchase Intention ◽

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Effects of SNS marketing characteristics of food service companies on purchasing behavior : Moderating effects of consumption value

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2018.04.27.03.101. ◽

2018 ◽

Vol 27 (3) ◽

pp. 101-115

Author(s):

Min-Ji Yoo ◽

Gyu-seon Jeong ◽

Ok-Hyun Kim

Keyword(s):

Food Service ◽

Purchasing Behavior ◽

Moderating Effects ◽

Service Companies ◽

Consumption Value

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The Effects of Wedding Event Consumer's Consumption Value and Consumption Propensity Related to Wedding Event Selection Attributes on Behavior Intention

Journal & Article Management System ◽

10.31927/asec.16.1.10 ◽

2020 ◽

Vol 16 (1) ◽

pp. 173-194

Author(s):

Soung Yeon Kim

Keyword(s):

Event Selection ◽

Behavior Intention ◽

Consumption Value

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