scholarly journals Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion

2021 ◽  
Vol 1 (1) ◽  
pp. 460
Author(s):  
Diyah Ranasari ◽  
Fajrianthi Fajrianthi
Keyword(s):  
Impulsive Buying ◽  
Shopping Motivations ◽  
Hedonic Shopping

Impulse buying intentions of young consumers from a hedonic shopping perspective

2017 ◽  
Vol 9 (4) ◽  
pp. 266-282 ◽  
Author(s):  
Dipanjan Kumar Dey ◽  
Ankur Srivastava
Keyword(s):  
Theoretical Work ◽  
Situational Factors ◽  
Impulse Buying ◽  
Content Type ◽  
Five Dimensions ◽  
Situational Characteristics ◽  
Impulsive Buying ◽  
Young Consumers ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

Purpose The purpose of this research paper is to examine predictors of impulsive buying intentions among youngsters from a hedonic shopping perspective. Recent theoretical work suggests that impulsive buying can function as a form of different hedonic shopping value dimensions such as fun, social interactions, novelty, escapism and outside appreciation. Design/methodology/approach The present research empirically tests a theoretical model of impulse buying intentions by examining the associations between hedonic shopping value dimensions and intentions in the presence of situational characteristics as moderators. A survey of 333 youngsters aged 15 to 23 is conducted using a structured questionnaire. Constructs are measured using established scales. Findings Results indicate that the impulsive buying intentions of youngsters are positively associated with all the five dimensions of hedonic shopping value. Situational characteristics of money and time availability positively moderate this relationship. Task definition negatively moderates the association between impulsive buying intention and hedonic shopping value dimensions. Research limitations/implications Two major theoretical implications result from this study. First, the study enabled the conceptualization of a theoretical framework of impulse buying intentions by including five dimensions of hedonic shopping value as important factors in young consumers’ impulse behavior buying intentions. Further, it includes the moderating effects of all the three aspects of situational characteristics in the same model. Practical implications The marketers can make use of the shopping value dimensions and the situational characteristics moderators to design and implement marketing strategies so that sales via impulse buying are maximized. Originality/value This study provides novel insights on the complex process of impulsive buying by youngsters by expanding the application of the hedonic shopping motives in the presence of situational factors as moderating variables.

Hedonic Shopping Motivations Scale

2003 ◽  
Author(s):  
Mark J. Arnold ◽  
Kristy E. Reynolds
Keyword(s):  
Shopping Motivations ◽  
Hedonic Shopping

scholarly journals The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

2021 ◽  
Vol 2 (10) ◽  
pp. 692-714
Author(s):  
Yulianto Yulianto ◽  
Alexander Sisko ◽  
Evelyn Hendriana
Keyword(s):  
Indirect Effect ◽  
Potential Effect ◽  
Sales Promotion ◽  
Mediation Effect ◽  
Buying Behavior ◽  
Payment Methods ◽  
Impulsive Buying ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
The Relationship

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as antecedents of impulsive buying behavior during the shopping festival. The availability of different payment methods, such as credit cards and cash on delivery, can make consumers more impulsive. Despite the potential effect of payment methods on impulsive buying behavior, only a few studies are looking at this variable. Hence, this study aims to examine the moderated-mediation effect of attitude toward shopping festivals and cash-on-delivery payment methods in the relationship between sales promotion, hedonic shopping motivation, and impulsive buying behavior. Purposive sampling was applied to select samples that resulted in 210 valid responses. Data were analyzed using PLS-SEM that indicated an indirect effect of the perceived low price on impulsive buying behavior through attitude toward sales promotion during online shopping festivals. Other elements related to sales promotion such as perceived perishability and scarcity did not affect attitude toward sales promotion and impulsive buying behavior. In contrast, hedonic shopping motivation had a direct effect on the impulsive buying behavior and an indirect effect via attitude towards sales promotion. Our finding only supported the moderating role of cash on delivery payment method in the relationship between hedonic shopping motivation and impulsive buying behavior. These findings provide insights to businesses in applying for sales promotion and utilizing customers’ hedonic shopping motivation to maximize their sales during the shopping festival.

scholarly journals Hedonic shopping motivations in collectivistic and individualistic consumer cultures

2014 ◽  
Vol 31 (3) ◽  
pp. 335-338 ◽  
Author(s):  
Heiner Evanschitzky ◽  
Oliver Emrich ◽  
Vinita Sangtani ◽  
Anna-Lena Ackfeldt ◽  
Kristy E. Reynolds ◽  
...  
Keyword(s):  
Shopping Motivations ◽  
Hedonic Shopping

Hedonic Shopping Motivations and Obsessive–Compulsive Buying on the Internet

2020 ◽  
pp. 097215092093753 ◽  
Author(s):  
Ayaz Ali ◽  
Chen Li ◽  
Ashfaque Hussain ◽  
Bakhtawar
Keyword(s):  
Structural Equation ◽  
Compulsive Buying ◽  
The Internet ◽  
Obsessive Compulsive ◽  
Equation Modelling ◽  
Social Shopping ◽  
Shopping Motivations ◽  
Hedonic Shopping ◽  
The Relationship ◽  
Positive Effect

This article examines the relationship between online hedonic shopping motivations and obsessive–compulsive buying of online buyers. The useable data of 503 respondents are analysed through structural equation modelling (SEM). The results indicate that online buyers exhibit adventure seeking and idea shopping, which have a positive effect on obsessive–compulsive buying, whereas role shopping and value shopping are found to be negatively significant to obsessive–compulsive buying. Surprisingly, gratification seeking and social shopping are found to be insignificant. The implications of the study for researchers and managers are discussed.

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