The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty

This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.

Measuring Quality Determinants of Financial Statements

The research aims to study the impact of the role of internal audit, the application of regional accounting systems, and human resource competencies on the quality of financial statements. A sample of 141 employees according to the purposive sampling method and by distributing questionnaires. It turned out that the questionnaire returned was only from 138 employees. Data analyzed through moderate regression analysis (MRA) from the SPSS program. The results of the study stated that the role of internal audit has a negative impact on the quality of financial statements, the application of regional accounting systems and human resource competencies have a positive impact on the quality of financial statements

The Impact Of The Covid-19 Pandemic On Interest In Entrepreneurs Based On Digital Business In MSME

At the beginning of 2020, there was a global attack that caused almost the whole world including Indonesia to be shocked by the virus, namely Covid-19. The impact of the Covid-19 pandemic has caused the Indonesian economy to weaken, many entrepreneurs suffered massive losses due to the Covid-19 pandemic. One of the MSMEs affected is MSME processing apples in Bumiaji Village, Batu City, with the Covid-19 pandemic, MSME processingapples are trying to adapt to the situation by utilizing digital-based businesses. The methodological approach used in this research is a qualitative method using case studies. Data were collected using in-depth interviews by going through the process of data collection, data reduction, data presentation and conclusions. The data analysis technique was the researcher's data analysis technique using the Semiotic data analysis technique. The subject of this research is the head of MSMEs and several other MSMEs. This study found that MSMEs processingapples in Bumiaji Village suffered huge losses and there was one MSME that went out of business because their capital was forfeited. However, with the Covid-19 pandemic, MSMEs processingApples in Bumiaji Village did not stay silent, but MSMEs in Bumiaji Village made changes to their sales strategy by utilizing online business using digital businesses that they understood. With the experience they learn about digital-based business. Even though MSME owners have weaknesses in human resources which result in them not being able to maximize their sales strategy. With these limitations, MSME owners have a high interest in doing digital-based business.

The Mediating Entrepreneurial Self-efficacy Between Entrepreneurship Education, Need For Achievement, and Creativity on Entrepreneurial Intention

Everyone has the same opportunity to succeed by setting up a business. Through entrepreneurial intentions, it is hoped that someone can develop their potential to open a business. This study aims to determine whether entrepreneurial intentions can be influenced by entrepreneurship education, the need for achievement, creativity, and entrepreneurial self-efficacy in students of the Faculty of Economics, State University of Malang because entrepreneurial intentions are an important factor that can make someone want to set up a business.. This research is a quantitative approach using path analysis. The results showed that entrepreneurial intentions can be influenced by entrepreneurship education, achievement needs, creativity, and self-efficacy. In addition, entrepreneurial self-efficacy can act as a mediation between entrepreneurship education, achievement needs, creativity to entrepreneurial intentions.

The Influence Of Marketing Communications On Loyalty Through Satisfaction

The main objective of this study is to determine the role of satisfaction in mediating marketing communications on visitor loyalty in Lake Toba. The target population and sample in this study were the visitors to Lake Toba who were selected by accidental sampling as many as 125 people. Path analysis in this study was chosen to see the direct and indirect role of satisfaction in mediating marketing communications on loyalty. The results of study 1) direct marketing communication has a positive and significant effect on visitor satisfaction at Lake Toba, 2) directly marketing communication does not affect visitor loyalty in Lake Toba. 3) Satisfaction directly has a positive and significant effect on visitor satisfaction at Lake Toba. 4) indirectly, satisfaction has a role in mediating marketing communication on visitor loyalty in Lake Toba

The Effect of Special Treatment Benefits and Confidence Benefits on Consumer Commitment and Consumer Loyalty: A Study on Shopee Users in the Covid 19 Pandemic

This study aims to determine the effect of Special Treatment Benefits and Confidence benefits on Consumer Commitment and Consumer Loyalty to Shoppe users in the Pandemic Era. Tests in this study using 210 respondents. The sampling technique used in this research is purposive sampling. This study uses the Structural Equation Modeling (SEM) data analysis technique which was developed to test the research hypothesis which was processed using the AMOS version 24 program. The data variables used in this study are Special Treatment Benefits, Confidence Benefits, Consumer Commitment, Consumer Loyalty, these variables form five hypotheses. And the results of the analysis in this study indicate that Special Treatment Benefits have a positive effect on Consumer Commitment, Special Treatment Benefits have a positive effect on Consumer Loyalty, Confidence Benefits have a positive effect on Consumer Commitment, Confidence Benefits have a positive effect on Consumer Loyalty, and Consumer Commitment has a positive effect on Consumer Loyalty.

Disclosure of Corporate Social Responsibility and the factors that influence it: Evidence in Indonesia

The purpose of this study begins with an analysis to see how the disclosure of corporate social responsibility during the covid19 pandemic, then continues with an analysis to see what factors affect the disclosure of corporate social responsibility. This study uses a sample of 150 non-financial companies listed on the IDX in 2012-2020. The analytical tool used in this study is panel data regression with a random effect model. The results showed that the variables of audit committee composition, ownership concentration, management participation, return on assets, return on equity, debt and number of employees did not have a positive effect on the disclosure of corporate social responsibility. Meanwhile, the variables of the board of commissioners meeting and the total balance sheet have a positive effect on the disclosure of corporate social responsibility.

Youth Entrepreneurial Spirit In Family Business

As youths who came into business family inheritance, living in an industrial center, naturally, they are indispensable to continue the family business. In conjunction with that, the sustainability of the industrial center also depends on their willingness to be an entrepreneur or not. The methodological approach taken in this study is a qualitative method. The data for this study was collected using semi-structured in-depth interviews. To begin the process, data is collected through editing and classification, then analyzed and interpreted. The research subject in this study is youth whose own family business at the Sanan Tempe industrial center. The data analysis in this study is using Phenomenological Analysis. The data analysis process is divided into 4 stages starting from data managing, reading, describing, presenting. This research found that the entrepreneurial spirit of the youth in the Sanan Tempe industrial center has been formed since an early age. It came naturally from the experience and opportunity to be part of the family business which shaped their psychology and behavior. Another finding on this research is that a high level of education does not necessarily become a barrier for them to run their family business, choosing a profession as entrepreneurs like what their parents did.r them to run their family business, choosing a profession as entrepreneurs like what their parents did.

Combination Of Character Change And Utilization Of Social Media As A New Strategy To Maintain SMEs Resilience During The Covid-19 Pandemic

This research was motivated by the emergence of the COVID-19 pandemic which spread throughout the world and resulted in a crisis until SMEs went bankrupt. This study aims to investigate how SMEs can face crises and the strategies they have devised to keep their businesses afloat, to prepare SMEs for future crises. The population was SMEs who are members of the Institute for Modern Creative Industries. The sampling technique used a purposive sampling technique with 6 sources. This research is a type of qualitative research with a case study approach. The type of case study used is a collective or multiple case study. This study uses primary data. Data collection techniques used in this study were interviews and observation. The data analysis technique used is a spiral model technique and is assisted by using Nvivo Software 12 for the result of this study, so that SMEs can survive, an entrepreneur must have adaptive and optimistic character because optimism is an inherent trait of all business actors. The strategies used for the survival and resilience of SMEs in times of crisis are advertising and promotion through social media, doing word of mouth, giving attractive discounts, diversifying products, efficiencies such as reducing employee work time, reducing product variety and reducing inventory.

Africa’s Strategies to Build Supportive Business Environment for Tourism Businesses

The Travel and Tourism Competitive Index regards the business environment as one of the pillars supporting the tourism industry wellbeing. Africa has failed to stay competitive in the global tourism industry since 2007; hence studies that have the potential to positively influence the tourism policies are critical at this point. Although the importance of the business environment has been emphasised, researchers have not been keen to explore this area, especially in the African context. This study aims to create an understanding on the business environment support structures, policies and practices employed by best tourism performing African countries. Using the secondary research approach, the findings of this study shed light on the legal frameworks, taxation policies, public sector institutions, and business policies utilised by the benchmarking countries to enable a supportive business atmosphere. A comparative analysis of strategies practiced by the benchmarking countries is presented to identify the similarities and differences of the strategies implemented in the benchmarking countries.