An Assessment of the Relationship between Store Attributes, Shopping Enjoyment and Place Attachment

Aims: Aim of this examination is firstly investigate the build of store attributes in a grocery store setting in Batticaloa, Manmunai North and afterward to look at retail attributes credits and its relationship to consumer place attachment with respect to the shopping enjoyment. Study Design: This study applied quantitative method which related to positivism philosophy and applying the deductive approach. Place and Duration of Study: This current study focus on the grocery shoppers, this study had been undertaken with in five stores of Manmunai North D.S division, Batticaloa district., chosen according to their high traffic and wide variety of product categories sold. Methodology: primary data were collected from 239 respondents (118 males, 121 females.; 151 married, 88 unmarried). whereby collected data will be analyzed statistically with statistical analysis software. Results: As per that totally 300 questionnaires were issued, and 239 questionnaires were recollected. Cronbach’s overall variable alpha coefficient values are above 0.70, so it is shown that all items are considered reliable. Pearson correlation analysis indicated that, there was a significant strong positive relationship between overall store attributes and shopping enjoyment in selected retail outlets (r=0.619; P=.00) as well as a moderate positive correlation (r=0.363; P=.00) between shopping enjoyment and place attachment. 49.3% of the variation in shopping enjoyment is explained by product, price, service, location, facility, design and atmosphere simultaneously 13.2% of the variation in place attachment is explained by shopping enjoyment.

E-Environment

Perkembangan teknologi terus menerus terjadi. Peningkatan inovasi terus dilakukan oleh hampir seluruh dunia agar dapat bisa bertahan dan bersaing secara sehat antar perusahaan. Salah satu strategi yang dilakukan adalah dengan membuat strategi yang dapat memicu pembelian barang secara impulsif. Tanpa disadari E-environment mempunyai peran dalam pembelian barang secara impulsif dan mempengaruhi terhadap shopping enjoyment. Penelitian dilakukan dengan membandingkan beberapa jurnal mengenai E-environment.

Antecedent of Consumer Impulsive Buying Behavior: A perspective of Developing Nation

Impulsive buying concerns the unplanned decision made by consumers before buying any items. Recognizing the factors that influence consumer’s impulsive buying behavior aids retail stores to understand consumer’s decision-making process and accordingly help them design and develop courses of action. However, few studies have only been conducted in this area in context of developing nation. The purpose of this study is to identify the factors that influence impulsive buying behavior and the vital factor amongst them. After collecting 141 valid responses, the study validated the proposed conceptual model using structural equation model. AMOS 26 was used to analyze the data. Data were analyzed in two-fold: Measurement model and structural model. Three items were covaried to reach the optimal model fit revealing hedonic value and shopping enjoyment significant influence on impulsive buying. This research contributes to the knowledge about the relationship among hedonic value, marketing stimuli, shopping enjoyment and social interaction with impulsive buying behavior.

Non-Muslim Consumers Online Purchase Intention towards Halal Food in Manila

The purpose of this paper is to determine and investigate the online purchase intention among Filipino non-Muslim consumers towards Halal food. The fact could be explained by the increased number of consumers who were ready to purchase Halal products. Aside from Muslims, who expends Halal products due to devout obligations, it is understood that non-Muslims have also started eating halal food. Utilizing multiple regression analysis, four models were tested and perceived risk, trust and confidence, website design quality, and online shopping enjoyment have been explored in this study to investigate the influence of Halal food towards online purchase intention among non-Muslim consumers using quantitative research method. Perceived Risk has been identified to be the most significant in predicting factors in an online purchase intention of Halal food. Furthermore, future studies are suggested to include additional variables such as consumers’ habits and knowledge of halal food

A STUDY OF FACTORS AFFECTING CUSTOMERS PURCHASE INTENTION FOR ONLINE SHOPPING OF FASHION PRODUCTS AMONG OMANI CUSTOMERS

Online fashion retailers in Oman are facing challenges such as high competition from traditional retailers and moderate customer interest in making online purchase. The present study investigated this issue with the aim to identify and test the factors which can influence customer online purchase intention. Based on customer-oriented and technology-oriented perspectives, we tested the influence of four factors namely trust, perceived risk, shopping enjoyment, and web-site design quality on customer’s online purchase intention. We utilized quantitative approach and convenience based non-random sampling to collect data from customers who are engaged in online transactions (n=170). Our findings indicate that trust (Beta=.255, P<.05); perceived risk (Beta=-.276, P<.05); and website design quality (Beta=.118, P<.05) exert significant influence on customer’s online purchase intention. The four factors together explain 58% variation in the dependent variable of customer online purchase intention. Based on these results, we concluded that both customer as well as technology related factors are important in online context. Keywords: Trust, Risk, Shopping Enjoyment, Website Quality, Purchase Intentions, Online, Fashion, Oman.

Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam

In response to insufficient understanding of the determinants of change in e-shopping behaviors during the COVID-19 pandemic in developing countries, this paper used the data from 355 respondents, collected in Hanoi during the social distancing period (April 2020), to explore the factors associated with shopping online more frequently (i.e., representing the growth of e-shopping) for five product types (food, medical products, clothing, electronics, and books) in Hanoi, Vietnam. The results showed that nearly 80% of the respondents engaged in e-shopping more frequently than they did before the outbreak of COVID-19. As regards shopping online more frequently in general (i.e., for at least one product type), females were more likely to do so. In-store shopping enjoyment and a decrease in income were a facilitator and a deterrent, respectively. Regarding specific product types, completely working from home had a positive association with more frequent e-purchasing for electronics. Fear of disease encouraged higher frequencies of e-shopping for food and medical products. Notably, the shortage of physical supply was not a determinant of buying any product type online more frequently. As for the implications of our findings, supporting and encouraging low-income shoppers, older persons, and females to engage in e-shopping is necessary to limit the detrimental effects of the pandemic on their lives. The growth of internet purchasing expresses a need to manage the development of urban delivery services, to limit the uncontrolled proliferation of motorcycles. E-shopping requires delivery to complete the online-to-offline process; therefore, protecting the health of delivery drivers to ensure the safety of the whole online shopping process would be necessary.

Determinan Pembelian Impulsif di Marketplace: Peran E-environment dan Efektivitas Iklan dan Shopping Enjoyment

Perkembangan teknologi informasi menuntut setiap usaha untuk meningkatkan inovasi layanan, salah satunya adalah dengan strategi yang memicu pembelian tidak terencana atau pembelian impulsif. Penelitian ini betujuan untuk mengetahui peran E-environment dan efektivitas iklan terhadap pembelian impulsif melalui shopping enjoyment pada pengguna marketplace di Kabupaten Kebumen. Survei dilakukan pada bulan November 2020-Januari 2021 dengan melibatkan sebanyak 312 masyarakat pengguna marketplace. Alat analisis yang digunakan dalam penelitian ini adalah path analysis dengan bantuan SPSS versi 25. Penelitian ini merupakan jenis penelitian kuantitatif dengan pendekatan cross-sectional atau metode survei. Hasil penelitian ini menunjukan bahwa E-environment dan efektivitas iklan berpengaruh terhadap shopping enjoyment. Disamping itu, shopping enjoyment memiliki peran mediasi yang menjembatani hubungan variabel independen dan depeneden didalam model penelitian. Penelitian ini memberikan gambaran dan strategi bagi manajemen untuk meningkatkan penjualan melalui pembelian impulsif.

A Multi-Dimensional Model of Israeli Travelers’ Experience in Duty-Free Stores

Travelers’ duty-free shopping represents an under-researched consumption behavior with far reaching management and marketing implications. This study explores the extent to which three surface personality traits (impulsiveness, shopping involvement, and escapism) mediated by store atmosphere, store temptation, and shopping enjoyment, lead to buying in duty-free stores. A convenience sample of 163 Israeli adults in Israel’s Ben-Gurion International airport was used. A SEM-PLS model was used to analyze the relationships among the model’s constructs. The model supports the positive impacts of traits impulsiveness, shopping involvement, and escapism on buying behavior in duty-free stores, mediated by store atmosphere and store temptation (shopping enjoyment only affecting store temptation). A post-hoc analysis showed a positive relationship between store atmosphere and store temptation. This paper contributes to the literature by developing and testing an integrative model with important implications for tourism and hospitality industries. Deriving from the findings of this study, it behooves managers of stores and centers to promote the environmental sustainability aspects of the products sold in these stores.

Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI.