scholarly journals Astrolojik Göstergelere Göre Online Satın Alma Davranışları ve Tüketici Tarzları(Online Purchase Behaviors and Consumer Styles According to Astrological Indicators)

2021 ◽  
Vol 13 (3) ◽  
pp. 2696-2714
Author(s):  
Özlem Çatlı
Keyword(s):  
Online Purchase ◽  
Purchase Behaviors

scholarly journals Configuring the Evolving Role of eWOM on the Consumers Information Adoption

2020 ◽  
Vol 6 (4) ◽  
pp. 125 ◽  
Author(s):  
Muddasar Ghani Khwaja ◽  
Umer Zaman
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Online Information ◽  
Discussion Forums ◽  
Argument Quality ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Prior Literature ◽  
Purchase Behaviors ◽  
Information Adoption

Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The information adoption protocols have been revamped due to the extensive online information; consequently, adding a significant influence on the online purchase behaviors. Consumer review websites, shopping platforms, blogs and discussion forums are some of the leading eWOM platforms, as emphasized in prior literature. The current study, however, focuses on eWOM on the social media platforms, as the consumers’ online decision-making process is confined to the adoption of information in the first phase. The study examines the effects of the antecedents of eWOM and multiple mediators (i.e. perceived risk, argument quality, information usefulness and trust inclination) on the consumers information adoption. The study used survey-based data and structural equation modelling (SEM) technique to determine the causality among the constructs. Future directions provide concrete managerial and theoretical implications as highlighted in the study.

Mining Marketing Knowledge to Explore Social Network Sites and Online Purchase Behaviors

2015 ◽  
Vol 29 (7) ◽  
pp. 697-732 ◽  
Author(s):  
Shu-Hsien Liao ◽  
Pei-Yuan Hsiao ◽  
Chien-Wen Li ◽  
Yun-Fei Lin
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Online Purchase ◽  
Purchase Behaviors

ROPO Effect in Gender- Generational Characteristics

2020 ◽  
Vol 11 (1) ◽  
pp. 43-43
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský
Keyword(s):  
Association Analysis ◽  
Search Engines ◽  
Product Information ◽  
Customer Behavior ◽  
Internet Research ◽  
The Internet ◽  
Significant Progress ◽  
Customer Reviews ◽  
Online Purchase ◽  
Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

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