scholarly journals Factors Influencing the Reuse Intention of Social Commerce Foodservice Product - Perceived Risk and Price Consciousness -

2016 ◽  
Vol 22 (4) ◽  
pp. 114-127
Author(s):  
전현모 ◽  
권나경
2015 ◽  
Vol 5 (1) ◽  
pp. 38-50 ◽  
Author(s):  
Rajyalakshmi Nittala

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.


2020 ◽  
Vol 7 (12) ◽  
pp. 711-720
Author(s):  
Arief RAHMAN ◽  
Refika Nurliani FAUZIA ◽  
Sigit PAMUNGKAS

Author(s):  
S. Shyam Prasad ◽  
Shampa Nandi

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that <strong>Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price</strong> are the seven dimensions that build into the brand equity of the private label brands.


2022 ◽  
Vol 17 (1) ◽  
pp. 13
Author(s):  
Hamad Hazaa Al Kubaisi ◽  
Emad A. Abu Shanab

Author(s):  
Robert Cutshall ◽  
Chuleeporn Changchit ◽  
Chat Chuchen

Author(s):  
Rajyalakshmi Nittala

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.


1995 ◽  
Vol 81 (2) ◽  
pp. 665-666 ◽  
Author(s):  
W. Andrew Harrell

In a survey of 263 employed men and women fatalism about workplace accidents was rated highest by respondents who perceived that their current jobs were dangerous and posed a high risk of personal injury. An individual's prior accident history was not associated with ratings on Accident Fatalism.


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