In this article, we test a dynamic intracommunication process looking at the relationships between interpersonal discussion, perceived credibility of partisan media, and partisan media use. Using the theoretical foundation of hostile media perceptions, with a specific focus on relative hostile media, we examine whether interpersonal communication affects perceived credibility of liberal and conservative media outlets and whether these effects translate into increased use or avoidance of partisan media outlets. Using data collected during the 2016 U.S. election, we find that supportive interpersonal discussion is associated with greater perceived credibility of liberal media outlets (e.g., MSNBC) among liberals, which results in increased use of liberal leaning news outlets. In addition, we find that discussion with those who hold opposing views is associated with increased perceived credibility of conservative media outlets (e.g., Fox News) among conservatives, which translates into greater use of conservative leaning outlets. Similarly, talking to those who hold opposing views decreases perceived credibility of liberal media outlets (e.g., MSNBC) among conservatives, resulting in decreased use of liberal leaning outlets.
The Conceptualization of the Performance Elements of Media Organizations and the Factors that Influence their Performance
