scholarly journals The Influence of Marketing Mix and Customer Relationship Marketing on Marketing Performance of Digital Creative Industry in West Java

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Nina Kurnia Hikmawati ◽  
Agus Achmad Suhendra ◽  
Efrata Denny Saputra Yunus
Keyword(s):  
Relationship Marketing ◽  
Human Life ◽  
Marketing Mix ◽  
Creative Industries ◽  
Customer Relationship ◽  
Internet Technology ◽  
Creative Industry ◽  
West Java ◽  
Marketing Performance ◽  
Customer Relationship Marketing

<p class="Norm">The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes intersect and take advantage of the internet. This phenomenon is known as a digital transformation, where any business that wants to develop must be connected via internet to be able to reach more consumers through telecommunications technology. However, the performance marketing of digital creative industry currently is not classified as optimal. That's because the problems related to the implementation of the marketing mix and customer relationship marketing are not optimal. Thus this study aims to examine the influence of the marketing mix and customer relationship marketing on marketing performance of digital creative industry in West Java. Data were collected from 50 companies in the digital creative industry in West Java. The results showed the influence of the marketing mix and customer relationship marketing to marketing performance of digital creative industry in West Java.</p>

scholarly journals DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

2019 ◽  
Vol 2 (1) ◽  
pp. 31-48
Author(s):  
I Gede Rihayana ◽  
Putu Pradiva Putra Salain ◽  
Nyoman Resa Adhika
Keyword(s):  
Relationship Marketing ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Customer Relationship ◽  
Woven Fabric ◽  
Equation Modeling ◽  
Marketing Capabilities ◽  
Main Research ◽  
Marketing Performance ◽  
Customer Relationship Marketing

The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 business units. The sample of this study is all members of the population, and placed the owners / managers of woven and embroidery fabrics as the target of the respondents. This research is a research survey using a questionnaire as the main research instrument. In addition, this study also uses independent interviews with key informants to support or explore findings from the results of the quantitative analysis. The research data were analyzed using Structural Equation Modeling (Smart-PLS), where the results showed that entrepreneurial orientation had an effect on marketing performance, but entrepreneurial orientation had no influence on marketing capabilities. Also, customer relationship marketing had an influence on marketing performance and marketing capabilities, while marketing capabilities have an influence on marketing performance.

Stakeholder perceptions presage holistic stakeholder relationship marketing performance

2005 ◽  
Vol 39 (9/10) ◽  
pp. 1049-1059 ◽  
Author(s):  
Brian Murphy ◽  
Paul Maguiness ◽  
Chris Pescott ◽  
Soren Wislang ◽  
Jingwu Ma ◽  
...  
Keyword(s):  
Financial Performance ◽  
Performance Appraisal ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Content Type ◽  
Marketing Model ◽  
Marketing Performance ◽  
Customer Relationship Marketing ◽  
Marketing Orientation ◽  
Stakeholder Relationship

PurposeTo measure marketing performance in a holistic sense.Design/methodology/approachTo augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relationship marketing model, as timely, early warning signals of future stakeholder behaviour and concomitant future business performance.FindingsStakeholder performance appraisal results to date indicate that a holistic stakeholder relationship marketing orientation that incorporates triple bottom line philosophy significantly enhances business financial performance beyond that achieved by a customer relationship marketing orientation.Research limitations/implicationsThe stakeholder performance appraisal has been applied to only 33 businesses to date providing scope for wider application of this measurement system to demonstrate its practical usefulness in measuring holistic marketing performance and future financial performance.Practical implicationsThe stakeholder performance appraisal provides a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders in terms of quantitative ratings of economic, social and environmental performance, and qualitative strengths, weaknesses, opportunities and threats. These data enable a business to plan stakeholder relationship marketing strategies to enhance performance and to predict future financial performance.Originality/valueThe stakeholder relationship marketing model and the stakeholder performance appraisal are new, unique, managerially useful additions to existing stakeholder models and metrics.

scholarly journals Pengaruh Marketing Mix Dan Customer Relationship Marketing Melalui Keunggulan Bersaing Dalam Meningkatkan Market Share Perbankan Syariah

2021 ◽  
Vol 8 (1) ◽  
pp. 63-75
Author(s):  
Lu’lu’il Maknuun ◽  
Yusni Fadhilah ◽  
Ceta Indra Lesmana
Keyword(s):  
Relationship Marketing ◽  
Market Share ◽  
Marketing Mix ◽  
Customer Relationship ◽  
Probability Sampling ◽  
Customer Relationship Marketing

Perbankan Syariah mengalami permasalahan market share yang masih rendah dibandingkan bank konvensional. Untuk meningkatkan market share perlu adanya strategi yang tepat untuk menjadi unggul dalam persaingan. Penelitian ini bertujuan untuk menganalisis dan menginterpretasikan pengaruh marketing mix dan costumer relationship marketing melalui keunggulan bersaing terhadap market share Perbankan Syariah. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan menggunakan data primer. Sampel pada penelitian ini adalah Nasabah Bank Syariah yang ada di Kediri. Dengan teknik pengambilan sampel menggunakan non probability sampling, sehingga diperoleh jumlah sampel sebanyak 190 responden. Analisis data pada penelitian ini menggunakan model SEM melalui alat analisis smartPLS. Hasil penelitian menunjukkan bahwa marketing mix berpengaruh signifikan terhadap keunggulan bersaing. Costumer relationship marketing berpengaruh postitif signifikan terhadap keunggulan bersaing. Keunggulan bersaing berpengaruh positif signifikan terhadap market share. Marketing mix berpengaruh positif signifikan terhadap market share. costumer relationship marketing berpengaruh positif signifikan terhadap market share. Hasil uji jalur membuktikan bahwa variabel intervening keunggulan bersaing mampu memediasi hubungan antara marketing mix dan costumer relationship marketing terhadap market share Perbankan Syariah.

scholarly journals Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium

TRIKONOMIKA ◽  
2013 ◽  
Vol 12 (2) ◽  
pp. 156
Author(s):  
Aditya Wardhana
Keyword(s):  
Customer Relationship Management ◽  
Market Segmentation ◽  
Customer Value ◽  
Relationship Management ◽  
Marketing Mix ◽  
Customer Relationship ◽  
West Java ◽  
Market Strategy ◽  
Marketing Performance ◽  
Marketing Mix Strategy

This study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances. In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis. Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, marketing mix strategy and management of customer relationship management either partially or simultaneously.

scholarly journals MODEL KAPABILITAS “CUSTOMER RELATIONSHIP MARKETING: PADA INDUSTRI TEPUNG TAPIOKA DI KABUPATEN PATI

2017 ◽  
Vol 18 (1) ◽  
pp. 56
Author(s):  
Khoerul Umam
Keyword(s):  
Human Capital ◽  
Relationship Marketing ◽  
Capital Market ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Test Results ◽  
Market Information ◽  
Marketing Performance ◽  
Customer Relationship Marketing ◽  
Positive Effect

This study aims to identify and analyze the influence of market information and human capitalon the performance capabilities of CRM marketing company with variable inervening on tapiocastarch industry in Pati regency with a sample size of 66 people. The sampling technique used inthis research is purposive sampling. Analysis tools is the path analysis and the test results showthat the human capital market information and found to have a positive and significant impacton CRM capabilities. Market information shown to have positive and significant impact on theperformance of marketing, then the owner / entrepreneur will respond well to the changesthat occur in the company, so as to improve the performance of the company’s marketing.Human capital has a positive and significant impact on the performance marketing, means thatincreasing human capital, the company can exploit and develop the knowledge, competenciesand skills of its employees efficiently, so that will have an impact on increasing the company’smarketing performance. CRM capabilities have a significant positive effect on marketingperformance. CRM capabilities are not able to become an intervening variable between marketand human capital information with marketing performance. Thus the market information andhuman capital affects only the performance of the company’s marketing but not through CRMcapabilities.Keywords: Market Information, Human Capital, CRM Capabilities and Marketing Performance.

PENGARUH KARAKTERISTIK WIRAUSAHA TERHADAP KEBERHASILAN USAHA PERABOT RUMAH TANGGA DI KECAMATAN JAMBI TIMUR KOTA JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 38-56
Author(s):  
Novita Ekasari ◽  
Nurhasanah Nurhasanah
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Relationship ◽  
Customer Relationship Marketing

Dewasa ini perkembangan jasa dirasakan mengalami peningkatan, hal tersebut di iringi oleh berkembangnya berbagai sektor jasa seperti jasa pembiayaan kendaraan (finance) baik untuk kendaraan roda dua maupun roda empat.. Kebutuhan akan jasa pembiayaan ini semankin dibutuhkan masyarakat, pentingnya konsumsi akan jasa pembiayaan kendaraan tersebut makin dirasakan memiliki potensi yang besar dalam diri individu maupun dalam  kegiatan usaha, dikarenakan  jasa pembiayaan (finance)  saat ini merupakan  suatu  pilihan  yang baik dalam menghadapi berbagai resiko terutama dari sisi proses yang relatif lebih cepat dan mudah dibandingkan perbankan. Dalam penelitian ini perusahaan jasa pembiayaan yang akan diangkat untuk diteliti yaitu PT. BFI Finance Jambi. Penelitian ini bertujuan untuk mengetahui dampak dari Customer Relationship Marketing terhadap Loyalitas Nasabah Pada PT.BFI Finance Jambi. Sumber data dalam penelitian  ini adalah data primer dan data sekunder. Data primer diperoleh melalui observasi, wawancara dan kuisioner yang di susun penulis menegenai customer relationship marketing terhadap customer loyalty. Sedangkan Data sekunder adalah data yang di peroleh dari PT. BFI Finance dan diperoleh pula melalui literatur buku dan internet. Penelitian ini menganalisis pengaruh relationship marketing ((People  (X1), Knowledge and Insight (X2), Process (X3), Technology (X4)) terhadap Customer Loyalty. Penelitian ini dilakukan di PT. BFI Finance Jambi. Jumlah sampel yang diambil dalam penelitian ini berjumlah 100 orang.

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