Marketing mix strategy determinants and social media in veterinary-based business: experience from Serbia

The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a specific company in the field of agribusiness. For the needs of the research, secondary sources were used and a survey was conducted which gave the results of the influence of the elements of marketing mix services on marketing communication towards the users of the company Animal Care. It was determined that the effects of promotion, especially in the field of digital marketing, directly affect the increase in sales of products and services, and thus the satisfaction of consumers & users in veterinary services. The results of the research provided answers to research questions and helped the entrepreneur to understand that selected elements of the marketing mix help in the promotion of products and services of Animal Care companies. Respondents showed interest in using the services of the Animal Care company with the help of the Animal Care android application and website as a selected distribution channel, but also for the promotion of new services and offers of the company

The Analysis Of Marketing Mix Strategy Of Wood Processing In Increasing The Salling Margin

The purpose of this study is to analyze whether the application of the marketing mix strategy through the SWOT formulation can increase the sales volume of processed wood. This research was conducted at the office of PT. Three "Rs" located at Jalan Sultan Abdullah No. 75 Makassar, with the research time required by the author is approximately 3 (three) months starting from the beginning of May to July 2009. The population in this study are all consumers who use processed wood products, for housing development purposes in South Sulawesi, especially in the city of Makassar in the last year, so the population in this study is unknown. While the sample is as many as 300 respondents. Sampling was used using a non-probability sampling approach and the judgment method. Based on the results of the application of SWOT analysis, it appears that the strategy used by PT. The three "Rs" of Makassar in increasing processed wood sales are implementing the SO strategy, which is to make strengths to take advantage of opportunities, then the WO strategy by minimizing weaknesses to maintain opportunities, then the ST strategy using strengths to overcome threats and WT strategies that minimize weaknesses and avoid threats.

STRATEGI PEMASARAN BAITUL MAAL WA TAMWIL INSAN MANDIRI DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK PEMBIAYAAN MUSYARAKAH

Baitul Maal wa Tamwil is one of the private financial institutions whose capital is fully sourced from the community. BMT has an important meaning for economic development as well as the development of social functions. BMT has a role to help, improve and develop the potential of the people in alleviating poverty. Based on the results of interviews with BMT, it was stated that the people around BMT Insan Mandiri were less interested in using musyarakah financing products. The number of customers during the last 2 years at BMT Insan Mandiri has increased quite rapidly, but the majority of customers choose other financing products. From here the BMT must optimize its marketing strategy to increase the number of customers for musharaka products. This type of research uses field research and uses a qualitative approach. Data collection techniques in this study are interviews, observation, and documentation. The results of this study are: 1) The overall development of the number of BMT Insan Mandiri customers has increased over the last 2 years. However, the majority of customers choose murabahah and mudaraba financing products. 2) Overall the 7p marketing mix strategy has been optimally implemented at BMT Insan Mandiri. The marketing mix strategy carried out greatly influences the development of musyarakah financing products. the public and business actors are not familiar with musyarakah financing products, so further learning and introduction are needed to increase the number of customers of musyarakah financing products. Baitul Maal wa Tamwil merupakan salah satu lembaga keuangan swasta yang modalnya sepenuhnya bersumber dari masyarakat. BMT memiliki arti penting bagi pembangunan ekonomi sekaligus pengembangan fungsi sosial. BMT memiliki peran untuk membantu, meningkatkan dan mengembangkan potensi masyarakat dalam mengentaskan kemiskinan. Berdasarkan hasil wawancara dengan BMT, disebutkan bahwa masyarakat di sekitar BMT Insan Mandiri kurang berminat menggunakan produk pembiayaan musyarakah. Jumlah nasabah selama 2 tahun terakhir di BMT Insan Mandiri meningkat cukup pesat, namun mayoritas nasabah memilih produk pembiayaan lainnya. Dari sinilah BMT harus mengoptimalkan strategi pemasarannya untuk meningkatkan jumlah pelanggan produk musyarakah. Jenis penelitian ini menggunakan penelitian lapangan dan menggunakan pendekatan kualitatif. Teknik pengumpulan data dalam penelitian ini adalah wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah: 1) Secara keseluruhan perkembangan jumlah nasabah BMT Insan Mandiri mengalami peningkatan selama 2 tahun terakhir. Namun, mayoritas nasabah memilih produk pembiayaan murabahah dan mudharabah. 2) Secara keseluruhan strategi bauran pemasaran 7p telah diterapkan secara optimal di BMT Insan Mandiri. Strategi bauran pemasaran yang dilakukan sangat mempengaruhi perkembangan produk pembiayaan musyarakah. masyarakat dan pelaku usaha belum familiar dengan produk pembiayaan musyarakah, sehingga diperlukan pembelajaran dan pengenalan lebih lanjut untuk meningkatkan jumlah nasabah produk pembiayaan musyarakah.

PENERAPAN STRATEGI MARKETING MIX UPAYA MENINGKATKAN JUMLAH FUNDING PADA BMT MADANI SEPANJANG

ABSTRAKMasalah pada perekonomian mengakibatkan banyak spekulan nakal menjalankan aksinya, menjadikan lembaga keuangan mikro syariah harus mengulurkan tangannya dalam memberikan perhatian pada permasalahan tersebut. Baitul Maal Wat Tamwil sebagai lembaga keuangan mikro syariah turut andil dalam menyatukan masyarakat yang memiliki kelebihan dana dengan masyarakat yang membutuhkan dana. BMT Madani Sepanjang hadir membantu perekonomian masyarakat dengan menghimpun dana (funding) dari shahibul maal dalam rangka meningkatkan dananya untuk kepentingan masyarakat membutuhkan dana. Untuk mengetahui bagaimana BMT Madani Sepanjang meningkatkan jumlah fundingnya, penelitian ini berfokus pada penerapan strategi marketing mix upaya meningkatkan jumlah funding pada BMT Madani Sepanjang. Dalam peningkatan funding, BMT Madani Sepanjang menggunakan strategi marketing mix 4P. Metode penelitian yang digunakan adalah kualitatif deskriptif. Data yang didapatkan melalui observasi secara langsung, wawancara, dokumen, serta validasi data menggunakan triangulasi sumber, triangulasi teknik dan triangulasi waktu. Hasil dari penerapan strategi marketing mix upaya meningkatkan jumlah fundingnya, BMT Madani telah menerapkannya dengan baik, sehingga pada pertumbuhan jumlah fundingnya yang baik dapat banyak memberikan bantuan dalam kegiatan penyaluran dana kepada masyarakat yang kekurangan dana, agar tehindar dari spekulan nakal. Dalam hal ini diharapkan BMT Madani Sepanjang dapat terus meningkatkan kualitasnya terutama dalam kegiatan strategi promosinya, agar usahanya dapat terus berkembang dengan baik.Kata Kunci: Baitul Maal Wat Tamwil, Bauran Pemasaran, Penghimpunan Dana. ABSTRACTProblems in the economy resulted in many rogue speculators carrying out their actions, making Islamic microfinance institutions have to stretch their hands in paying attention to these problems. Baitul Maal Wat Tamwil as a sharia microfinance institution contributes to uniting people who have excess funds with people who need funds. BMT Madani Sepanjang is here to help the community's economy by raising funds (funding) from Shahibul Maal in order to increase its funds for the benefit of the community in need of funds. To find out how BMT Madani Sepanjang increases the amount of funding, this study focuses on implementing a marketing mix strategy in an effort to increase the amount of funding at BMT Madani Sepanjang. In increasing funding, BMT Madani Sepanjang uses a 4P marketing mix strategy. The research method used is descriptive qualitative. Data obtained through direct observation, interviews, documents, and data validation using source triangulation, technical triangulation and time triangulation. As a result of the implementation of the marketing mix strategy in an effort to increase the amount of funding, BMT Madani Sepanjang has implemented it well, so that a good growth in the amount of funding can provide a lot of assistance, in channeling funds to people who lack funds, so as to avoid rogue speculators. In this case, it is hoped that BMT Madani Sepanjang can continue to improve its quality, especially in its promotional strategy activities, so that its business can continue to develop well.Keywords: Baitul Maal Wat Tamwil, Marketing Mix, Funding. DAFTAR PUSTAKAAnisa, I. N., & Oktafia, R. (2021). Penerapan strategi marketing mix dalam meningkatkan jumlah funding dan lending di BMT Harapan Ummat Sidoarjo. 4(1), 113–126. DOI: https://doi.org/10.25299/jtb.2021.vol4(1).6597Desy D. S. N., M. R. M. (2020). Strategi bauran pemasaran 4P dalam menentukan sumber modal usaha syariah pedagang pasar di Sidoarjo, 6(3).Kementerian Agama RI. (2020). Al-Qur’an Surat Al-Baqarah ayat 278. Jakarta: Kemenag RI.Laita, A., & Renny, M. (2020). Strategi optimalisasi penghimpunan dana nasabah bagi perkuatan permodalan di BMT Mawaddah Kantor Cabang Pandaan Pasuruan. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Islam, 5(2), 171–182.Latifah, F. N., Maika, M. R., & Ariyanti, N. (2019). PKM Geo UMKM Desa Kenongo. Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat, 3(3), 259–266.Lisdawami, I. M. (2017). Pengembangan produk funding KSPPS BMT Amanah Ummah Jawa Timur. Jurnal Ekonomi Syariah Teori Dan Terapan, 4(11), 889–901.Marcelina, J., & Tantra, B. (2016). Pengaruh marketing mix (7P) terhadap keputusan pembelian pada guest house di Surabaya. Jurnal Hospitality dan Manajemen Jasa, 5(2), 1–16.Mardani. (2015). Aspek hukum lembaga BMT. Surabaya: Prenadamedia Grup.Moleong, L. J. (2014). Metodologi penelitian kualitatif edisi revisi. Bandung: Rosda.Muawanah. (2019). Peran BMT Global Madani Indonesia dalam penanaman nilai entrepreneur mahasiswa ES (Ekonomi Syariah) Institut KH. Adul Halim Pacet Mojokerto. AL-‘ADALAH: Jurnal Syariah Dan Hukum Islam, 4(1), 86–97.Nugrahani, F. (2014). Metode penelitian kualitatif dalam penelitian pendidian bahasa. Solo: Cakra Book.Pandia, & Frianto. (2012). Manajemen dana dan kesehatan bank. Jakarta: Rineka Cipta.Samsuri, A. (2017). Marketing mix sebagai strategi meningkatkan jumlah nasabah pada perbankan syari’ah. 1(1). DOI: https://doi.org/10.30762/wadiah.v1i1.1274Selang, C. A. (2013). Bauran pemasaran (Marketing Mix) pengaruhnya terhadap loyalitas konsumen pada Fresh Mart Bahu Mall Manado. 1(3), 71–80.Shidiq, U., & Choiri, M. (2019). Metode penelitian kualitatif di bidang pendidikan. Ponorogo: CV. Nata Karya.Tyas., & Mega, A. (2014). Pengaruh bauran pemasaran terhadap niat menjadi mitra perspektif Islam pada BMT Beringharjo Cabang Madiun. Jurnal Ekonomi Syariah Teori dan Terapan, 1(7), 487-505. DOI: http://dx.doi.org/10.20473/vol1iss20147pp487-505Yulia, & Dima. (2020). Faktor-faktor penyebab kurangnya minat masyarakat menabung di BMT Masyarakat Madani Sumatera Utara (Studi kasus masyarakat tembung pasar IX). Skripsi tidak dipublikasikan. Medan: Universitas Muhammadiyah Sumatera Utara.

IMPLEMENTASI CONSIGNMENT STOCK DAN MARKETING MIX STRATEGY 4P UNTUK MENURUNKAN PERSEDIAAN PADA PART AND SERVICE DEPARTMENT DI PT. COAL MINING

The company has complaints about the high inventory which is a burden to the company. Based on the observations, the inventory level in the Part and Service department in July with a value of days on inventory of 149 days exceeded the maximum target of 120 days. This study aims to find a way to reduce the value of days on inventory and deadstock as much as possible so that it can reduce costs. To find a solution to the problem, an ABC, SWOT, and business solution analysis was carried out through focus group discussions (FGD) with seniors and experts on this issue. From all the results of the analysis it was agreed that the consignment stock method and the 4P mix strategy could be implemented. After implementing this idea, good results were obtained, namely a decrease in inventory of Rp. 37,347,572,356 to Rp. 27,650,733,680 (down 26%) and the value of days on inventory from 149 days to 98 days and also a decrease in deadstock from Rp. 11,641,000,000 to Rp. 8,626,000,000 (down 26%)AbstrakPerusahaan memiliki keluhan akan tingginya inventory (inventory) yang menjadi beban bagi perusahaan. Berdasarkan hasil observasi, tingkat inventory pada DePartemen Part and Service pada bulan Juli 2018 ditemukan nilai days on inventory sebesar 149 hari yang mana telah melebihi batas maksimum yaitu 120 hari. Penelitian ini bertujuan untuk menemukan cara agar nilai days on inventory dan deadstock dapat ditekan semaksimal mungkin sehingga dapat menekan cost. Untuk mencari solusi permasalahan dilakukan analisis ABC, SWOT, dan solusi bisnis melalui focus group discussion (FGD) dengan para senior dan ahli dalam masalah ini. Dari seluruh hasil analisis disepakati bahwa metode consignment stock dan mix strategy 4P lah yang dapat diimplementasikan. Setelah implementasi ide tersebut, didapatkan hasil yang baik yakni penurunan inventory Rp 37.347.572.356 menjadi Rp 27.650.733.680 (turun 26%) serta nilai days on inventory dari 149 hari menjadi 98 hari dan juga penurunan atas deadstock dari Rp 11.641.000.000 menjadi Rp 8.626.000.000 (turun 26%).

DETERMINANT SUCCESS FACTORS ON CUSTOMER PURCHASING BEHAVIOR TOWARDS CONSUMER PURCHASING INTENTION: A STUDY ON STUDENT PERSPECTIVE IN PUBLIC INSTITUTIONS

E-shopping is a form of electronic commerce used for business (B2B) and business (B2C) transactions. In Malaysia, it can be considered as infant and far from reaching its full potential. Millennials are the largest e-commerce buyers, with the age group consuming 54 percent of their goods online. Full time students recorded the highest smartphone users with 95.5%. Data collection was done by distributing self-designed questionnaires to 216 respondents. 95% of the questions are coming from the previous researchers done the similar topic and the raw data are being analyzed using IBM SPSS Statistics Subscription. The findings revealed that the perceived benefit is the most significant factors that influence the students toward online shopping. In details, there is relationship between perceived benefit, ambassador, price offered and ease of use with the online purchasing behavior except for trust on the seller. In conclusion, e-commerce or e-shopping has become convenience and reliable option for the students to get particular needs. 90% of the respondents had experienced online shopping beforehand. The benefit from online shopping is it enable everyone to conduct the transaction with the access of the internet and mobile phone. It is recommended for future researcher to conduct physical distribution of questionnaire directly to the potential students to get more convincing audience and population. Last but not least, as a result, vendors have found a new approach to create value for customers and build relationships with them towards marketing mix strategy and obtain more customer with the advance strategy and approach.

Export performance of Ghanaian firms in the agricultural, handicraft and manufacturing industries

<p>Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan African countries, are underrepresented in the existing literature which takes a typically developed country perspective. The objective of this study is to investigate how the interplay between certain internal resources and capabilities and their interaction with the external environment contribute to export performance of internationalising firms in the agricultural, handicraft and manufacturing industries in Ghana. The study contributes specifically to the export performance literature that has featured in international business, international entrepreneurship and international marketing. This research employed the resource-based view as the underpinning theory to examine the internal and external characteristics of the firm to identify what determines export success for firms in these industries. The study applied a mixed method approach using quantitative and qualitative techniques. The data for this study consists of 116 questionnaire survey and 18 semi-structured interviews conducted with key informants in the three industries in Ghana. Quantitative data analysis applied PLS-SEM and content analysis was undertaken to develop interview themes for the qualitative study. The study found that product and place (distribution) were the most adapted export marketing mix strategies (out of the 4Ps that are a fundamental aspect of the marketing literature) for the firms, with promotion and price highlighted as the least adapted strategies. The relationship between international experience, export commitment, export marketing mix strategy (4Ps), and export performance were supported across the models. Export commitment, place, product and foreign market attractiveness emerged as strong antecedents of export performance in the study. Drawing from resource based view of the firm, the study makes three key contribution to the export performance literature. First, it explains how exports market mix strategy transforms the impact of international experience, export commitment and export promotion programs on export performance. Secondly, it establishes moderating effects of foreign market attractiveness on the association between export marketing mix strategy and export performance. Lastly, the study provides enhanced understanding of key determinants of export performance for exporting firms in Ghana. This research responds to the call for advancing theory in Africa. The study further provides recommendations for public policy makers and managers to improve their export development programmes in Ghana and Sub-Saharan Africa.</p>

Export performance of Ghanaian firms in the agricultural, handicraft and manufacturing industries

<p>Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan African countries, are underrepresented in the existing literature which takes a typically developed country perspective. The objective of this study is to investigate how the interplay between certain internal resources and capabilities and their interaction with the external environment contribute to export performance of internationalising firms in the agricultural, handicraft and manufacturing industries in Ghana. The study contributes specifically to the export performance literature that has featured in international business, international entrepreneurship and international marketing. This research employed the resource-based view as the underpinning theory to examine the internal and external characteristics of the firm to identify what determines export success for firms in these industries. The study applied a mixed method approach using quantitative and qualitative techniques. The data for this study consists of 116 questionnaire survey and 18 semi-structured interviews conducted with key informants in the three industries in Ghana. Quantitative data analysis applied PLS-SEM and content analysis was undertaken to develop interview themes for the qualitative study. The study found that product and place (distribution) were the most adapted export marketing mix strategies (out of the 4Ps that are a fundamental aspect of the marketing literature) for the firms, with promotion and price highlighted as the least adapted strategies. The relationship between international experience, export commitment, export marketing mix strategy (4Ps), and export performance were supported across the models. Export commitment, place, product and foreign market attractiveness emerged as strong antecedents of export performance in the study. Drawing from resource based view of the firm, the study makes three key contribution to the export performance literature. First, it explains how exports market mix strategy transforms the impact of international experience, export commitment and export promotion programs on export performance. Secondly, it establishes moderating effects of foreign market attractiveness on the association between export marketing mix strategy and export performance. Lastly, the study provides enhanced understanding of key determinants of export performance for exporting firms in Ghana. This research responds to the call for advancing theory in Africa. The study further provides recommendations for public policy makers and managers to improve their export development programmes in Ghana and Sub-Saharan Africa.</p>

Strategi Marketing Mix Home Industry Pengrajin Gula Kelapa Sebagai Pengembangan Produk Lokal di Kecamatan Jeruklegi

Research objectives: 1) Identify internal factors (strengths-weaknesses) and external (opportunities-threats) that affect the home marketing mix of coconut sugar industry in Jeruklegi District. 2) Analyzing alternative marketing mix strategies for the coconut sugar home industry in Jeruklegi District. 3) Analyzing the best marketing mix strategies that are priorities to be applied to the coconut sugar home industry in Jeruklegi District. The method used is a descriptive method with the research location in Jeruklegi District which was determined intentionally (Purposive Sampling) with certain selection considerations. Involving 25 respondents of coconut sugar craftsmen. The formulation of the home marketing mix strategy for the coconut sugar industry was analyzed by SWOT (Strengths, Weaknesses, Opportunities, Threats). (Rangkuti, 2006). The results showed that internal factors were the availability of coconut trees, coconut sugar production activities were carried out continuously, the location of the coconut sugar processing business was quite strategic, the price of coconut sugar products was able to compete, the availability of experienced workers in the coconut sugar processing business, ownership of business capital. craftsmen independently, limited number of coconut trees, product quality does not yet have uniformity (taste, color and shape), lack of marketing information sources, level of production and packaging technology is still traditional, limited working capital of craftsmen, craftsmen have not done bookkeeping management and there is no group / cooperative. The position of the coconut sugar home industry in the Jeruklegi District, Cilacap Regency is in the Aggressive Region with the main strategy being the SO strategy, namely 1) Optimizing geographical conditions that support the agroclimate of natural resources and human resources of craftsmen in producing coconut sugar products continuously with competitive prices for coconut sugar products, 2) Optimizing production activities continuously in order to capture high market share opportunities both domestically and internationally with competitive prices as substitute products through partnership relationships between coconut sugar producers.

Marketing Mix Strategy Remile

Craft is one of the oldest cultures in the world. In this modern era, the craft has become one of the export engines in Indonesia, especially in the Indonesian creative economy subsector and with this the craft has become the third largest contributor to gross domestic product (GDP). This has become one of the supporting factors that led to the emergence of new ventures or new businesses in East Java engaged in the craft industry. Remile is a new venture business engaged in the field of crafts, namely leather crafts, based in Surabaya. In late 2017, the Remile company began to create and implement a marketing plan which ultimately led to significant sales. This research was conducted with the aim of knowing Remile's marketing plan in the form of a marketing mix, which was created and used to drive sales Remile products significantly with descriptive methods that use data collection techniques in the form of in-depth interviews and structured interviews. Based on the result of the interviews, Remile make several stages or sequences in its making of their marketing mix starting with the creation of a marketing plan to marketing mix that aims to maximize and provide effectiveness Remile in carrying out marketing.