Relevance Analysis Online Advertisement and e-Commerce Sales

Author(s):  
Jeoung-Kuk Kim ◽  
Sang-Won Lee ◽  
Dong-Oun Choi
2012 ◽  
Vol 3 (6) ◽  
pp. 215-216
Author(s):  
Manav Aggarwal ◽  
Keyword(s):  

Author(s):  
Rajeev Kumar

This article investigates the fairness of the existing business model of advertisement blocking and ad exchange companies by using exchange frameworks and equity theory. It then provides an individual-centric approach for an ad exchange, which aims to provide a fair compensation to individuals in exchange for their information and effort in the targeting and viewing/filtering of online advertisements. In this article, it is shown that by providing a higher value proposition to individuals in an online advertisement ecosystem, the ad exchange can not only increase individuals' equity in the system, but it can also mitigate the threat of ad blocking for publisher websites and advertisers. An efficient algorithm that estimates the monetary impact of the proposed approach and determines a fair monetary incentive—compensation—for individuals' personal information and actions—engagement—is presented in this article.


2018 ◽  
Vol 7 (2.11) ◽  
pp. 48
Author(s):  
Md Rashid Farooqi ◽  
Md Faiz Ahmad

This paper helps to investigate the effectiveness of online advertisement on consumers' mind. The data, which has been obtained from the respondents of Hyderabad, showed an impact on the consumers’ perception about the online advertising. A survey was conducted through structured questionnaire to obtain the data from the respondents of University of Hyderabad (UoH) and Maulana Azad National Urdu University (MANUU) situated in Hyderabad. A sample of 200 respondents were gathered with in a time frame of one month and their responses were analyzed with the help of Statistical Package for Social Science (SPSS) by using different statistical techniques in order to know the effectiveness of online advertisement on consumer mind. The outcome shows a positive impact of advertising on consumer’s mind.  


2013 ◽  
Vol 2013 ◽  
pp. 1-6
Author(s):  
Dunbo Cai ◽  
Sheng Xu ◽  
Tongzhou Zhao ◽  
Yanduo Zhang

Pruning techniques and heuristics are two keys to the heuristic search-based planning. Thehelpful actionspruning (HAP) strategy andrelaxed-plan-based heuristicsare two representatives among those methods and are still popular in the state-of-the-art planners. Here, we present new analyses on the properties of HAP. Specifically, we show new reasons for which HAP can cause incompleteness of a search procedure. We prove that, in general, HAP is incomplete for planning with conditional effects if factored expansions of actions are used. To preserve completeness, we propose a pruning strategy that is based onrelevance analysisandconfrontation. We will show that bothrelevance analysisandconfrontationare necessary. We call it theconfrontation and goal relevant actionspruning (CGRAP) strategy. However, CGRAP is computationally hard to be exactly computed. Therefore, we suggest practical approximations from the literature.


Author(s):  
Yosuke Motoki ◽  
Satoshi Takahashi ◽  
Yoshihito Saito ◽  
Tokuro Matsuo
Keyword(s):  

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