Cultural Discount Analysis of Chinese and Korean Co-production Movies

This study aims to open a discussion on the changing face of cultural imperialism within the context of contemporary capitalism’s conditions and the changing habits of Turkish television viewers. Although the past two decades have witnessed a growing interest in both the changing patterns of television viewing habits and viewers’ class status, this process has focused almost exclusively on the West and specifically Euro-American metropolitan viewers’ experiences. By contrast, very few studies have directly addressed other contexts, specifically, television viewers in non-western countries. Based on cultural proximity and cultural discount theories, this study analyses the reasons and outcomes behind Turkish television viewers’ ongoing tendency towards the video-on-demand platforms, such as Netflix, HBO, Hulu, Amazon Prime Video or their domestic counterparts, like Puhu or Blu TV, under Turkey’s ongoing modernization process. The results suggest that video-on-demand platforms provide particular interest for television viewers while offering relative freedom from state-controlled public media or strictly regulated private channels. Nevertheless, these platforms have appealed to both Turkish upper-middle-class viewers and younger viewers who have the cultural background to enjoy and appreciate the content on offer. This study also indicates how access to streaming platforms in Turkey mainly relies on the class status of television viewers, and that this kind of cultural flow, to some extent, creates a digital divide in Turkey.

Reframing Intercultural Negotiation Through Cultural Discount Theory

10.2991/assehr.k.211025.047 ◽

2021 ◽

Author(s):

Qingqing Hu

Keyword(s):

Intercultural Negotiation ◽

Cultural Discount

The Changing Cultural Discount Rate

Review of Social Economy ◽

10.1080/00346768900000004 ◽

1989 ◽

Vol 47 (1) ◽

pp. 43-54 ◽

Cited By ~ 3

Author(s):

Tom Oberhofer

Keyword(s):

Discount Rate ◽

Cultural Discount

The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount

Sustainability ◽

10.3390/su13052751 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2751

Author(s):

Rui Chen ◽

Zhiyi Chen ◽

Yongzhong Yang

Keyword(s):

Text Analysis ◽

Cultural Appropriation ◽

Effective Strategy ◽

Operation Strategy ◽

Chinese Market ◽

Consumer Market ◽

The Sustainable Development ◽

Chinese Consumer ◽

The Creation ◽

Cultural Discount

The purpose of this paper is to explore Disney Mulan’s cultural appropriation strategy and the cultural discount phenomenon formed in the Chinese market from the perspective of users and discuss the creation and operation strategy of the film. In 2020, Disney released a new film that originated in China, Mulan, but received negative reviews from the Chinese consumer market. Taking this as an example, this paper uses NVivo and ROSTCM to conduct content-coding and text analysis on creators’ interview records and consumer comments and seeks for the differences in understanding between Chinese audiences and creative teams. The results show that cultural appropriation is an effective strategy for film creation, but cultural appropriation based on misinterpretation will lead to cultural discounts in the operation of films. Therefore, corresponding strategies during film creation and operation should be adopted to better realize the sustainable development of culture.

Cultural discount of cinematic achievement: the academy awards and U.S. movies’ East Asian box office

Journal of Cultural Economics ◽

10.1007/s10824-009-9101-7 ◽

2009 ◽

Vol 33 (4) ◽

pp. 239-263 ◽

Cited By ~ 38

Author(s):

Francis L. F. Lee

Keyword(s):

East Asian ◽

Academy Awards ◽

Box Office ◽

Cultural Discount

Consumption of US television and films in Northeastern Mexico

International Communication Gazette ◽

10.1177/1748048511420093 ◽

2011 ◽

Vol 73 (8) ◽

pp. 685-705 ◽

Cited By ~ 1

Author(s):

José-Carlos Lozano

Keyword(s):

The United States ◽

Telephone Surveys ◽

Film And Television ◽

Hollywood Films ◽

Television Content ◽

Cultural Proximity ◽

The Us ◽

The World ◽

Northeastern Mexico ◽

Cultural Discount

This article explores the consumption patterns of local and foreign film and television content of Mexican audiences living in the Northeast region of the country, a region bordering with the United States. Based on telephone surveys in four of the largest cities in the area (Reynosa, Monterrey, Saltillo and Torreón), the study presents data about television consumption that suggest that cultural proximity factors are stronger in Mexican northerners than their geographical, commercial and historical proximity to the US. The concept of cultural discount seems to apply in this part of Mexico, due to the differences in language, practices and traditions despite the proximity and familiarity with US culture (except in the case of Hollywood films, as in many other countries in the world).