How to Empower Machine-Translation-to-Web Pre-Editing From the Perspective of Grice’s Cooperative Maxims

This article takes pre-editing to a new level, shifting its purpose from improving the linguistic accuracy of the machine-produced translation (MT) to boosting the communication effect of MT. Adopting the method of MT textual analysis, this research asked ten university students to read and assess two sets of MT versions generated from pre-edited and non-pre-edited texts retrieved from the web pages of five companies in Taiwan. Students were interviewed to express their preferences and make comments. The findings showed that 90% (9/10) of student respondents perceived the MT texts, which were generated from pre-edited text with a shorter length, as more communicative than the MTs produced from non-pre-edited texts. Additionally, 100% (10/10) of student respondents agreed that the MTs, which were generated from pre-edited texts with concise textual contents and thematic relevance to subheadings, were more communicative than the MTs produced from non-pre-edited texts. The respondents’ feedbacks are compatible with Grice’s maxims of quantity, quality, and relation. This article concludes by highlighting the new direction of revising the information amount, content, and thematic relevance of a web text, and supports extra-linguistic pre-editing from the perspective of Grice’s cooperative maxims.

Communication Effect Research on the Anti-Racist Thought of African Americans

Racism is one of the most important issues in American society, and the anti-racist movement has been a frequent one in the face of the injustices suffered by African Americans. As a major contributor to the development and implementation of anti-racist movements, African Americans have taken a variety of effective measures to disseminate their thoughts and have achieved some success. However, the fact that the anti-racist movement in the US has often ended in dissipation reveals that there are still problems with the effect of the communication of thoughts, and it is important to explore these problems for the study of African Americans.

Dampak Komunikasi dan Budaya Organisasi terhadap Kinerja Karyawan

The purpose of this article is to find out what and how much influence communication and organizational culture have on employee performance. In the business world, there are many opinions that say that communication has a significant effect on the development of the company, because in a company there is definitely a need for communication between employees and company owners or in other words between subordinates and superiors as well as what is called organizational culture. This is no less important than communication, where we can see that the impact is very large on the development or progress of a company. In addition, performance is also a set of measures of how well a job can be done when compared to the assessment standards that have been set and adjusted based on the results of the conclusions above, we can see that there is a significant communication effect or impact on the performance of employees.

Dampak Komunikasi dan Budaya Organisasi Terhadap Kinerja Karyawan

The purpose of this article is to find out what and how much influence communication and organizational culture have on employee performance. In the business world, there are many opinions that say that communication has a significant effect on the development of the company, because in a company there is definitely a need for communication between employees and company owners or in other words between subordinates and superiors as well as what is called organizational culture. This is no less important than communication, where we can see that the impact is very large on the development or progress of a company. In addition, performance is also a set of measures of how well a job can be done when compared to the assessment standards that have been set and adjusted based on the results of the conclusions above, we can see that there is a significant communication effect or impact on the performance of employees.

Creativity in Advertising: Impact on Communication-effect and Consumer purchase behaviour

Introduction and Background: Introduction of the triple mantra, Liberalization, Privatization and Globalization (LPG) in Indian Economy towards the beginning of 1990’s attracted many Multi-National Companies to Indian Consumer market. This new entry of MNC’s coupled with the struggle of traditional Indian corporate to survive in the market resulted in increased volume of advertisements and now the media are flooded with the advertisements of competing brands. Objectives: 1. To compare the level of Communication-Effect in terms of Advertising Effectiveness, among highly Creative advertising and Conventional Advertising. 2. To see the differences in Communication-Effect in terms of fulfilling Communication Objectives, in two groups of advertising. 3. To measure and compare the Attitude towards Advertisements generated by the two types of advertisements. Methods: The study reported here embodies a quantitative perspective and the type of research was designated as diagnostic research. The research method used to collect data was Sample Survey method. The sample size was determined as 200 and Multi-Stage Stratified Random Sampling method was resorted to as the sampling procedure. The research participants consisted of women, aged 18 to 49. Results: Among The Five Most Liked Ads by consumers, without any form of aid, Liril Toilet Soap’s commercial showing the fantasy of a dancing girl under waterfall gets the highest liking position. Other most liked ads are the commercials of Santhoor soap, Kanan Devan Tea, Close-up paste and Rasna soft drink. Highly Creative advertising has more Communication Effect in terms of Advertising Effectiveness when compared to Conventional advertising. Firstly, Highly Creative group gets higher level of Recall measured by both Brand and Ad Recall. Highly Creative advertising has significantly more Communication Effect in terms of other measures of Advertising Effectiveness. It has more Interest or Cognitive Affect (ICA), more Information value, lower Irritation level and higher positive Attitude towards Ads.

A Review of the Overseas Communication of the Romance of the Three Kingdoms

The novel the Romance of the Three Kingdoms (Sanguo yanyi 三國演義）stands out among the most famous and influential works in Chinese literature. It was read by readers from all levels of society from the Emperor down all over the world. At present, most researches of the Romance of the Three Kingdoms focus on its English translation and its communication in a certain country, especially concentrated in neighboring countries or regions surrounding China, such as Thailand, Japan and so on. In order to provide researchers with a comprehensive and systematic review about its spread and impact, this research intends to investigate the current communication situation of the Romance of the Three Kingdoms in various countries from three aspects of communication form, communication strategies and communication effect. Then it is found that the overseas communication of the Romance of the Three Kingdoms has diversified forms and various communication strategies, but there are still some deficiencies and problems in the process of overseas communication. In order to solve these problems, this paper puts forward corresponding suggestions from the perspectives of "communicator", "communication content" and "communication channel", with an aim to provide some reference for the overseas communication of the Romance of the Three Kingdoms.