The mediate effect of perceived authenticity on the relationship between cultural heritage destination image and behavioral intention : Focused on visitors to a Baekje cultural heritage site

2018 ◽  
Vol 32 (1) ◽  
pp. 233-246
Author(s):  
Jae-Sook Ryu ◽  
Jae-Pil Lim
Keyword(s):  
Cultural Heritage ◽  
Behavioral Intention ◽  
Destination Image ◽  
Mediate Effect ◽  
Heritage Site ◽  
The Relationship

Exploring Tourist Behavior in a Reused Heritage Site

2021 ◽  
pp. 109634802110200
Author(s):  
Yi-Ju Lee ◽  
I-Ying Tsai ◽  
Te-Yi Chang
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Aesthetic Experience ◽  
Equation Modeling ◽  
Tourist Behavior ◽  
Heritage Site ◽  
Modeling Analysis ◽  
Heritage Buildings ◽  
The Aesthetic ◽  
The Relationship

This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.

scholarly journals Car Tourism in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

2016 ◽  
Author(s):  
Bin Wang ◽  
Zhaoping Yang ◽  
Fang Han ◽  
Hui Shi
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Equation Modelling ◽  
Heritage Site ◽  
The Relationship

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.

scholarly journals Comparative analysis of information tendency and application features for projection mapping technologies at cultural heritage sites

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Hengyi Li ◽  
Hiromu Ito
Keyword(s):  
Cultural Heritage ◽  
Rapid Development ◽  
Interactive Technologies ◽  
Projection Mapping ◽  
Heritage Sites ◽  
The Past ◽  
Heritage Site ◽  
Information Characteristics ◽  
Digital Projection ◽  
The Relationship

AbstractWith the rapid development of interactive technologies using projection mapping (PJM), these digital technologies have introduced new interpretative possibilities for the presentation of cultural heritage sites. PJM attracts more visitors with greater expectations to cultural heritage sites through its excellent visual effects and guidance capabilities. In the past decade, especially after 2015, design events have frequently introduced digital projections to cultural heritage sightseeing spots worldwide. However, this trend has also led to the emergence of many digital projection events that merely exhibit beautiful projection effects on buildings and neglect to show the history and value of the cultural heritage site. Based on this phenomenon, this study compiled and analyzed 45 related cases of PJM applications at cultural heritage sites around the world from the past 5 years. These 45 examples were studied by disassembling the projection content, analyzing the information characteristics exhibited in each projection video, and arranging the obtained data on a timeline chart for analysis. According to the data, two information characteristics of PJM at cultural heritage sites can be observed: “the relationship between projection content and heritage” and “information tendency.” The advantages and limitations of these characteristics were distinguished and suggestions for the application of PJM on cultural heritage sites were derived. These results can be used as a reference for other research studies on visitors to cultural heritage sites and improving digital interpretation and presentation designs.

scholarly journals CULTURAL HERITAGE TOURISM: DETERMINANTS OF BEHAVIORAL INTENTION TO VISIT A HISTORICAL CITY FROM EXPERIENTIAL PERSPECTIVES

2021 ◽  
Vol 6 (22) ◽  
pp. 01-10
Author(s):  
Geot Fang Wee ◽  
Ahmad Azmi M. Ariffin
Keyword(s):  
Cultural Heritage ◽  
Behavioral Intention ◽  
Heritage Tourism ◽  
Study Data ◽  
World Heritage Site ◽  
Service Experience ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
Cultural Heritage Tourism ◽  
Leisure Experience

The aim of this study is to investigate the determinants of behavioral intention to visit a historical city in the context of cultural heritage tourism from a marketing experiential perspective. Specifically, the main objective is to investigate the relative influence of the three experiential constructs identified as service experience, novelty experience, and leisure experience towards the tourist’s intention to recommend and return to the historical city of Malacca. To the best knowledge of the researcher, this study is the first to incorporate all three variables together in a single research model. A total of 300 respondents consists of both local and foreign tourists were involved in this study. Data were collected around the historical city of Malacca, a popular UNESCO World Heritage Site in Malaysia. To qualify as the respondents of this study, the so-called cultural tourists must have been visiting the historical city for at least 2 days. Multiple Regression Analysis was employed to test all hypotheses developed in this study. The results showed that two of the independent variables namely leisure experience and service experience were found to have positive relationships with behavioral intention. Interestingly, this study found no evidence to support the relationship between novelty experience and behavioral intention in the context of cultural heritage tourism. Undeniably, the novelty of the cultural heritage tourism products is not the core determinant of tourist’s revisit intention as well as favourable word-of-mouth as these products are considered as distinctive in nature and standing on their own.

scholarly journals The Impact of Tourism Destination Image on Tourist Behavioral Intention through Tourist Satisfaction: Evidence from the Ramelau Mountain, Timor-Leste

2021 ◽  
Vol 3 ◽  
pp. 46-59
Author(s):  
Remigia Maria Jeronimo Viana ◽  
Estanislau De Sousa Saldanha ◽  
Domingos M.B. Barreto
Keyword(s):  
Behavioral Intention ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Timor Leste ◽  
The Government ◽  
The Impact ◽  
The Relationship

The objectives of the research are to investigate the influence of destination image and tourist satisfaction on tourist behavioral intention, and to test the mediation effect of tourist satisfaction on the relationship between destination image and tourist behavioral intention. Using accidental sampling method, 400 tourists visited Ramelau Mountain participated in the survey by filling up the prepared questionnaires. While Smart-PLS 3.1 was used for data analysis. The result of the research demonstrates that tourist destination image and tourist satisfaction positively and significantly influences tourist behavioral intention, and tourist satisfaction significantly influences the relationship between destination image and behavioral intention. Empirically the research helps enrich studies on tourist destinations with tourist behavioral intention in countries that just start developing their tourism industry. This study also assists the government in developing natural attractions, culture, infrastructure, facility, accessibility, value, and price to change tourist behavioral intention to visit and revisit, and to recommend tourist destinations to other people.

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