The relationship between music contents, destination image, and behavioral intention

2019 ◽  
Vol 33 (7) ◽  
pp. 37-53
Author(s):  
Joo-Suk Ahn ◽  
Seung-Kon Lee
Keyword(s):  
Behavioral Intention ◽  
Destination Image ◽  
The Relationship

A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention

2013 ◽  
Vol 18 (1) ◽  
pp. 49-66 ◽  
Author(s):  
Kae-Sung Moon ◽  
Yong Jae Ko ◽  
Daniel P. Connaughton ◽  
Jeoung-Hak Lee
Keyword(s):  
Behavioral Intention ◽  
Perceived Value ◽  
Destination Image ◽  
Mediating Role ◽  
The Relationship

scholarly journals The Impact of Tourism Destination Image on Tourist Behavioral Intention through Tourist Satisfaction: Evidence from the Ramelau Mountain, Timor-Leste

2021 ◽  
Vol 3 ◽  
pp. 46-59
Author(s):  
Remigia Maria Jeronimo Viana ◽  
Estanislau De Sousa Saldanha ◽  
Domingos M.B. Barreto
Keyword(s):  
Behavioral Intention ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Timor Leste ◽  
The Government ◽  
The Impact ◽  
The Relationship

The objectives of the research are to investigate the influence of destination image and tourist satisfaction on tourist behavioral intention, and to test the mediation effect of tourist satisfaction on the relationship between destination image and tourist behavioral intention. Using accidental sampling method, 400 tourists visited Ramelau Mountain participated in the survey by filling up the prepared questionnaires. While Smart-PLS 3.1 was used for data analysis. The result of the research demonstrates that tourist destination image and tourist satisfaction positively and significantly influences tourist behavioral intention, and tourist satisfaction significantly influences the relationship between destination image and behavioral intention. Empirically the research helps enrich studies on tourist destinations with tourist behavioral intention in countries that just start developing their tourism industry. This study also assists the government in developing natural attractions, culture, infrastructure, facility, accessibility, value, and price to change tourist behavioral intention to visit and revisit, and to recommend tourist destinations to other people.

Electronic Word of Mouth Effects on Middle East Destination Overall Image and Behavioral Intention

2022 ◽  
pp. 134-151
Author(s):  
Ashraf Mohammad Alfandi ◽  
Valeri Marco
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Positive Influence ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
The Relationship ◽  
Intention To Revisit

This study investigated the relationship among e-WOM, overall destination image, and European tourist behavioral intention to revisit and recommend Jordan as a tourism destination. The study examined the mediating effect of destination overall image on the relationship between e-WOM and tourist behavioral intention. A total of 339 questionnaires were collected from European tourists who visited Jordan in 2018 through a self-administered questionnaire. Structural equation modeling (SEM) was used. The result of SEM identified that e-WOM has a positive influence on the overall destination image and on the tourist behavioral intention. The overall image positively influenced the tourist behavioral intention. Overall destination image partially mediates between e-WOM and behavioral intention, and thereby, the positive impact of e-WOM on behavioral intention could be aggravated through the mediating effect of destination overall image. The findings have implications on the tourism industry, especially for key players in the Jordanian tourism board and travel companies.

scholarly journals The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality

2020 ◽  
Vol 12 (8) ◽  
pp. 3245
Author(s):  
Woo-Hyuk Kim ◽  
Chunghee Lee ◽  
Sungsoo Kim
Keyword(s):  
Service Quality ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Destination Image ◽  
African Students ◽  
Tourism Marketing ◽  
The Relationship ◽  
Moderating Role

The purpose of this study is to explore the relationships between Hallyu, destination image, and behavioral intentions in light of the moderating effect of service quality. To that purpose, we established two objectives: to investigate relationships between Hallyu, destination image, and behavioral intentions and to examine how service quality at a destination affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, 223 of whom returned usable surveys that we subjected to structural analysis. The results revealed that there is a positive relationship between Hallyu and destination image and that destination image significantly influenced behavioral intention. Moreover, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists.

scholarly journals The Relationship Between Tourism Destination Image, Perceived Value and Post-visiting Behavioral Intention of Chinese Tourist to Thailand

2020 ◽  
Vol 13 (11) ◽  
pp. 96
Author(s):  
Bing Zhang ◽  
Eksiri Niyomsilp
Keyword(s):  
Behavioral Intention ◽  
Positive Impact ◽  
Perceived Value ◽  
Total Sample ◽  
Tourism Industry ◽  
Destination Image ◽  
Primary Data ◽  
Tourism Destination ◽  
Study Results ◽  
The Relationship

The aim of this research was to study the relationship between tourism destination image, perceived value and post-visiting behavioral intention of Chinese tourist to Thailand. The methodology of this study is quantitative research in which questionnaire is the major tool in collected the primary data for analysis. The total sample of 400 Chinese tourists to Thailand was obtained for the analysis. The results of this study indicated that there is a significant positive impact of destination image on post-visiting behavioral intention; There is a significant impact of perceived value on post-visiting behavioral intention; There is a significant impact of destination image on perceived value; Perceived value plays a partial mediating role in the influence of tourist destination image on tourists' post-visiting behavioral intention. In order to enhance the competitiveness of tourism destinations, the study results suggest that organizations and marketers relevant to tourism industry in Thailand should improve the image of tourism destination and enhance the perceived value of tourists.

scholarly journals Does a National Park Enhance the Environment-Friendliness of Tourists as an Ecotourism Destination?

2021 ◽  
Vol 18 (16) ◽  
pp. 8321
Author(s):  
Eunseong Jeong ◽  
Taesoo Lee ◽  
Alan Dixon Brown ◽  
Sara Choi ◽  
Minyoung Son
Keyword(s):  
National Parks ◽  
Natural Environment ◽  
Behavioral Intention ◽  
National Park ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Environment Friendly ◽  
Sustainable Environment ◽  
The Relationship

Governments have designated national parks to protect the natural environment against ecosystem destruction and improve individuals’ emotional and recreational life. National parks enhance environment-friendly awareness by conducting ecotourism activities and individuals with environment-friendly awareness are inclined to continue to visit national parks as ecotourism destinations. The New Environmental Paradigm (NEP) is a widely used measure of environmental concern, suitable for measuring the environment-friendly attitude and revisit intention of visitors of national parks. Therefore, the study carried out structural equation modeling (SEM) to investigate the relationship between the NEP, national park conservation consciousness and environment-friendly behavioral intention. Based on the results, an implication is presented to induce national parks to cultivate individual environment-friendly awareness and for visitors to pursue sustainable, environment-friendly tourism behavior. The findings indicate that national parks are to expand educational programs and facilities for eco-tourists visiting national parks to maintain a balanced relationship between themselves and nature and have a strong environmental awareness to preserve the natural environment.

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