Market Orientation and Successful New Product Innovation: The Role of Competency Traps

Considering the universal competitive pressures, it is imperative for the organizations to be more dynamic and innovative. The viability of companies is dependent on innovation and organizational culture is regarded as an important component in realizing the objective of product innovation. The study examines the association between ambidextrous organizational culture and product innovation outcomes through mediation of contextual ambidexterity. By pursuing the snowball sampling technique, pre-established structural questionnaires were distributed among the top management of IT and Telecom sector, 125 valid questionnaires were considered for data analysis purpose. The collected data was analyzed using Smart PLS software and measurement model was assessed with respect to reliability and validity. Structural model was assessed for hypothesis testing using bootstrapping technique. Results indicated that organizational diversity significantly and positively affect new product innovation outcomes i.e., incremental, radical product innovation, and speed to market, whereas shared vision positively affect incremental product innovation. Indirect effects results indicated that significant positive partial mediation of contextual ambidexterity exists between organizational diversity and new product innovation outcomes, i.e., radical innovation and speed to market. Whereas full and significant positive mediation role of contextual ambidexterity exists between shared vision and new product innovation outcomes i.e., radical innovation outcomes and speed to market. At last, no significant mediation role of contextual ambidexterity exists between organizational diversity and incremental innovation outcomes.

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Research on the impact of firm’s innovation - driven on new product innovation performance

Independent Journal of Management & Production ◽

10.14807/ijmp.v10i2.847 ◽

2019 ◽

Vol 10 (2) ◽

pp. 596

Author(s):

Yan Qu ◽

Chun-Shuo Chen

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Absorptive Capacity ◽

Product Innovation ◽

New Product ◽

Innovation Performance ◽

Internet Firms ◽

The Impact ◽

The Relationship ◽

New Product Innovation

The framework of this research is based on the discovery in the clues of former researches that Innovation-driven is the pre factor for the firm to grow up or to gain the competitive advantage, and among them, market orientation and technological opportunity are two of the major determinant factors for the firm’s gaining the competitive advantage and improving the performance and profits. Based on knowledge-based theory, a questionnaire survey of 220 Internet firms in China was conducted to empirically analyze the relationship between innovation driven, absorptive capacity, and new product innovation performance. The article found that: the absorptive capacity mediates the relationship between innovation-driven and new product performance, and market turbulence negative adjusts the relationship between market orientation and absorptive capacity. It is possible to understand more clearly the process of firms acquiring and digesting information, transforming and mining knowledge to achieve new product innovation performance by analyzing the process of knowledge absorption and conversion.

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The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China

Complexity ◽

10.1155/2021/8891298 ◽

2021 ◽

Vol 2021 ◽

pp. 1-14

Author(s):

Hou Jianjun ◽

Yi Yao ◽

Javaria Hameed ◽

Hafiz Waqas Kamran ◽

Muhammad Atif Nawaz ◽

...

Keyword(s):

Artificial Intelligence ◽

Product Innovation ◽

New Product ◽

Manufacturing Companies ◽

New Product Success ◽

Product Success ◽

Manufacturing Organizations ◽

New Product Innovation ◽

Moderating Role

Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to examine the role of artificial and nonartificial intelligence in the new product success along with the moderating role of new product innovation in the manufacturing organizations of China. The quantitative methods have been followed by the study and gathered the responses from the respondents using questionnaires, and analysis has been conducted by using the smart-PLS. The results exposed that artificial intelligence and nonartificial intelligence have positive and significant nexus with the new product success. The outcomes also revealed that the new product innovation significantly moderated the links among the nonartificial intelligence and new product success, but it insignificantly moderated the links among the artificial intelligence and new product success in the manufacturing organizations of China. These findings have provided the guidelines to the manufacturing companies and their policies developing authorities that they should be developed and implement the suitable policies regarding the adoption of artificial intelligence and nonartificial intelligence that enhance the success of the new product, which ultimately enhances the success of the organization.

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Batik SMEs Efficiency and Entrepreneurship Role in Innovation

JEJAK ◽

10.15294/jejak.v11i2.16058 ◽

2018 ◽

Vol 11 (2) ◽

pp. 375-389

Author(s):

Edy Dwi Kurniati ◽

Sucihatiningsih Dian Wisika Prajanti

Keyword(s):

Economic Efficiency ◽

Product Innovation ◽

Stochastic Frontier ◽

New Product ◽

Production Model ◽

Factors Affecting ◽

Marketing Innovation ◽

New Product Innovation

In the long term, batik SMEs to compete in the local and global markets can not only rely on production capabilities rooted in local sources of uniqueness, but must have efficiency of economies scale for resource access and innovation. In a competitive environment, entrepreneurs in the batik industry have an important role to improve the efficiency. This study analyzed the role of entrepreneurs in the economic efficiency. This study applies production model to describe the entrepreneurs role on economic efficiency. The study was conducted by interviews to 100 Batik SMEs managers-owners in the Batik Centre in Solo, Pekalongan and Rembang. The entrepreneurs role in innovation in term of product innovation, marketing innovation, and business alliances (cooperatives). Data analysis was performed using Stochastic Frontier and Deterministic Regression Analysis. The empirical results of the technical inefficiency effects model suggest that the entrepreneurs role in product innovation, marketing innovation and business alliances are important factors affecting economic efficiency of batik SMEs. The role of entrepreneurship in marketing innovation has the highest elasticity of the production and sales of batik, and then followed by the role of entrepreneurs in new product innovation and business alliances.

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