scholarly journals The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Hou Jianjun ◽  
Yi Yao ◽  
Javaria Hameed ◽  
Hafiz Waqas Kamran ◽  
Muhammad Atif Nawaz ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Product Innovation ◽  
New Product ◽  
Manufacturing Companies ◽  
New Product Success ◽  
Product Success ◽  
Manufacturing Organizations ◽  
New Product Innovation ◽  
Moderating Role

Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to examine the role of artificial and nonartificial intelligence in the new product success along with the moderating role of new product innovation in the manufacturing organizations of China. The quantitative methods have been followed by the study and gathered the responses from the respondents using questionnaires, and analysis has been conducted by using the smart-PLS. The results exposed that artificial intelligence and nonartificial intelligence have positive and significant nexus with the new product success. The outcomes also revealed that the new product innovation significantly moderated the links among the nonartificial intelligence and new product success, but it insignificantly moderated the links among the artificial intelligence and new product success in the manufacturing organizations of China. These findings have provided the guidelines to the manufacturing companies and their policies developing authorities that they should be developed and implement the suitable policies regarding the adoption of artificial intelligence and nonartificial intelligence that enhance the success of the new product, which ultimately enhances the success of the organization.

MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING

2020 ◽  
pp. 2150033
Author(s):  
COURAGE SIMON KOFI DOGBE ◽  
BYLON ABEEKU BAMFO ◽  
WISDOM WISE KWABLA POMEGBE
Keyword(s):  
Market Orientation ◽  
Absorptive Capacity ◽  
New Product ◽  
Brand Positioning ◽  
Innovation Capability ◽  
New Product Success ◽  
Product Success ◽  
The Relationship ◽  
Moderating Role

We explored the mediating role of innovation capability in the relationship between market orientation and new product success; the moderating role of realised absorptive capacity in the relationship between market orientation and innovation capability; and finally, the moderating role of green brand positioning in the relationship between innovation capability and new product success. Empirical analysis was based on 329 manufacturing firms. Various validity and reliability checks were conducted before the presentation of the actual analysis, which was conducted using the ordinary least squares approach in SPSS (v.20). Findings supported all our three hypotheses for the study, thereby showing innovation capability, realised absorptive capacity and green brand positioning, are very critical in the market orientation-new product success relationship.

The Dimensions of Industrial New Product Success and Failure

1979 ◽  
Vol 43 (3) ◽  
pp. 93-103 ◽  
Author(s):  
R.G. Cooper
Keyword(s):  
Market Orientation ◽  
Dominant Role ◽  
New Product ◽  
Multivariate Methods ◽  
Extensive Investigation ◽  
Industrial Products ◽  
Product Strategy ◽  
New Product Success ◽  
Product Success

This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multivariate methods are used to probe this success/failure question. The dimensions underlying success and failure are identified. The dominant role of product strategy and the need for a strong market orientation clearly are demonstrated.

scholarly journals The role of technological capability in the internationalization of the company and new product success: a systematic literature review

Internext ◽  
2016 ◽  
Vol 11 (1) ◽  
pp. 49 ◽  
Author(s):  
Rodrigo Marques de Almeida Guerra ◽  
Maria Emília Camargo
Keyword(s):  
Technology Transfer ◽  
Resource Sharing ◽  
High Speed ◽  
Economies Of Scale ◽  
New Product ◽  
Technological Capability ◽  
Future Research ◽  
New Product Success ◽  
Product Success

<span style="font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-US">The constant changes in the existing corporate environment require organizations to submit high speed to adapt to hypercompetitive scenarios. Technological capability can promote company internationalization as it enables the formation of strategic partnerships, investment in R&amp;D, resource sharing, technology transfer, and economies of scale. The aim of this article is to conduct a systematic review of the literature on the role of technological capability in company internationalization and new product success (NPS). It was therefore necessary to analyze 87 articles obtained from four databases. The survey results suggest that technological capability can be used as a moderating variable; technological capability is considered an important element of economic growth; it facilitates company internationalization; can provide NPS; technology transfer assists the formation of technological capability through the tacit knowledge, skills, and competencies of staff; as a rule, export companies have greater technological capabilities. Finally, a theoretical framework, study limitations, and suggestions for future research are proposed.</span>

scholarly journals Product Innovations through Ambidextrous Organizational Culture with Mediating Effect of Contextual Ambidexterity: An Empirical Study of IT and Telecom Firms

2020 ◽  
Vol 7 (1) ◽  
pp. 9
Author(s):  
Fiaz Muhammad ◽  
Amir Ikram ◽  
Syed Khurram Jafri ◽  
Kanwal Naveed
Keyword(s):  
Organizational Culture ◽  
Product Innovation ◽  
New Product ◽  
Radical Innovation ◽  
Shared Vision ◽  
Organizational Diversity ◽  
Speed To Market ◽  
New Product Innovation ◽  
Innovation Outcomes

Considering the universal competitive pressures, it is imperative for the organizations to be more dynamic and innovative. The viability of companies is dependent on innovation and organizational culture is regarded as an important component in realizing the objective of product innovation. The study examines the association between ambidextrous organizational culture and product innovation outcomes through mediation of contextual ambidexterity. By pursuing the snowball sampling technique, pre-established structural questionnaires were distributed among the top management of IT and Telecom sector, 125 valid questionnaires were considered for data analysis purpose. The collected data was analyzed using Smart PLS software and measurement model was assessed with respect to reliability and validity. Structural model was assessed for hypothesis testing using bootstrapping technique. Results indicated that organizational diversity significantly and positively affect new product innovation outcomes i.e., incremental, radical product innovation, and speed to market, whereas shared vision positively affect incremental product innovation. Indirect effects results indicated that significant positive partial mediation of contextual ambidexterity exists between organizational diversity and new product innovation outcomes, i.e., radical innovation and speed to market. Whereas full and significant positive mediation role of contextual ambidexterity exists between shared vision and new product innovation outcomes i.e., radical innovation outcomes and speed to market. At last, no significant mediation role of contextual ambidexterity exists between organizational diversity and incremental innovation outcomes.

scholarly journals Predicting New Product Success: Role of Product Category Related Perceptual Variables

1979 ◽  
Vol 4 (2) ◽  
pp. 135-147
Author(s):  
Subhash C. Mehta ◽  
Anil M. Pandya
Keyword(s):  
Decision Making ◽  
New Products ◽  
Product Category ◽  
New Product ◽  
Considerable Importance ◽  
New Product Success ◽  
Product Categories ◽  
Product Success ◽  
Decision Making Processes

Which new products a firm should introduce is a question of considerable importance. It is now well known that new products are difficult to introduce and often fail to to take off. It is also observed that, in certain categories, it is easier to enter the market with new products, while establishing them in other categories poses serious difficulties. This paper is concerned with the decision-making processes of consumers when faced with a new brand situation in a familiar product category. It relates intention to buy a new brand with a number of different perceptual variables regarding the product category and compares these relations across different product categories.

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