scholarly journals Equilibrium Market Segmentation for Targeted Pricing Based on Customer Characteristics

2010 ◽  
Author(s):  
Ke-Wei Huang
Keyword(s):  
Market Segmentation ◽  
Targeted Pricing ◽  
Equilibrium Market

Duopoly Competition Between Chauffeured Car and Taxi: An Analysis of Pricing and Market Segmentation

2017 ◽  
Vol 5 (6) ◽  
pp. 511-523 ◽  
Author(s):  
Tong Yang ◽  
Jiangning Wu ◽  
Jianjun Wang
Keyword(s):  
Social Welfare ◽  
Market Segmentation ◽  
Average Cost ◽  
Positive Influence ◽  
Type Model ◽  
Price Scheme ◽  
Hotelling Model ◽  
Pricing Scheme ◽  
The Game Theory ◽  
Equilibrium Market

AbstractChauffeured car service (CCS) has developed rapidly in recent years. Although CCS brings convenience and effectiveness, it also triggers some new problems like vicious competition. This work studies the duopoly competition between CCS company and taxi company, in terms of different average cost and number of vehicles of two companies. To find the solutions like the pricing scheme to ease the vicious competition, Hotelling model is introduced. The Hotelling-type model is used to present passengers’ preferences to the companies. Besides, failing situation is taken into account in the Hotelling model to describe the situation where passenger’s demand is not satisfied in reality. This work theoretically analyzes the price scheme and equilibrium market segmentation based on the average cost and number of vehicles of each company. Furthermore, companies’ profits, passengers’ utility and social welfare in equilibrium are revealed based on the game theory. The study shows that both of companies can get optimal profits by setting effective price scheme. The company which has higher price, definitely gets less market share. In addition, moderate competition can lead to positive influence on social welfare.

Automotive telematics market segmentation based on quality expectations

2014 ◽  
Vol 16 (3) ◽  
pp. 57
Author(s):  
Dayoung Kim ◽  
Donghee Kim ◽  
Jungsuk Oh
Keyword(s):  
Market Segmentation

METHODOLOGICAL AND EMPIRICAL ISSUES IN MARKET SEGMENTATION: A COMPARISON OF THE FORMAL AND THE BIO-MIMETIC METHODS

2000 ◽  
Vol 05 (01) ◽  
Author(s):  
Jacques-Marie Aurifeille ◽  
Marie-Pierre Pinto
Keyword(s):  
Market Segmentation

Building market segmentation - Implications for fuel cell cogeneration

1994 ◽  
Author(s):  
W. Teagan ◽  
J. Dieckman
Keyword(s):  
Fuel Cell ◽  
Market Segmentation ◽  
Building Market
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