“Take Photos to Make Money” APP’s Task Pricing

“Take photos to make money” APP is a self-service crowdsourcing platform based on mobile internet, providing enterprises with a variety of business inspection and information collection. Whether the task’s pricing is reasonable is the key to whether APP can play its role effectively. Based on the data of “China Undergraduate Mathematical Contest in Modeling” in 2017 and taking Guangzhou as an example, this paper studies the factors affecting the task pricing and the reasons for the unfinished tasks by using the multiple linear regression model and K-Means clustering analysis, and obtains a new price scheme combining BP neural network and ergodic search algorithm. Compared with the original scheme, not only the completion rate of the new pricing scheme is improved, but also the cost is reduced, which better meets the interests of both members and entrepreneurs.

Duopoly Competition Between Chauffeured Car and Taxi: An Analysis of Pricing and Market Segmentation

Chauffeured car service (CCS) has developed rapidly in recent years. Although CCS brings convenience and effectiveness, it also triggers some new problems like vicious competition. This work studies the duopoly competition between CCS company and taxi company, in terms of different average cost and number of vehicles of two companies. To find the solutions like the pricing scheme to ease the vicious competition, Hotelling model is introduced. The Hotelling-type model is used to present passengers’ preferences to the companies. Besides, failing situation is taken into account in the Hotelling model to describe the situation where passenger’s demand is not satisfied in reality. This work theoretically analyzes the price scheme and equilibrium market segmentation based on the average cost and number of vehicles of each company. Furthermore, companies’ profits, passengers’ utility and social welfare in equilibrium are revealed based on the game theory. The study shows that both of companies can get optimal profits by setting effective price scheme. The company which has higher price, definitely gets less market share. In addition, moderate competition can lead to positive influence on social welfare.