Determinants of Retail Customer Satisfaction: A Study of Organized Retail Outlets in Bangalore

2012 ◽  
Author(s):  
A. Jagadish
Keyword(s):  
Customer Satisfaction ◽  
Retail Outlets

scholarly journals Influential Factors on Customer Satisfaction: Case of Branded Fast Food Outlet in Jammu City

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Ashish Kumar Isher
Keyword(s):  
Customer Satisfaction ◽  
Fast Food ◽  
Sampling Technique ◽  
Influential Factors ◽  
Primary Data ◽  
Food Outlet ◽  
Fast Food Outlet ◽  
Retail Outlets ◽  
Convenience Sampling

The paper entitled “Influential Factors on Customer Satisfaction: Case of Branded Fast Food Outlet in Jammu City” was carried out in Jammu city of J&K (UT). The research adopted a convenience sampling technique to carry out the survey. The primary data was collected from 100 respondents by filling up the pre-tested schedule-cum-questionnaire. The major findings of the study show that the factors like hospitality, advertisement, and price of the food at the branded retail outlets influence the overall customer satisfaction.

scholarly journals Determinants of Retail Customer Satisfaction: A Study of Organised Retail Outlets in Delhi

2012 ◽  
Vol 13 (1) ◽  
pp. 117-126 ◽  
Author(s):  
Manish Madan ◽  
Sima Kumari
Keyword(s):  
Customer Satisfaction ◽  
Retail Outlets

scholarly journals Customer Satisfaction and Behaviour at Retail Outlets: an Adaptive Fuzzy Regression Model with LINGO Based Analysis

2020 ◽  
pp. 275-285
Author(s):  
Mohd Rizwanullah ◽  
Salah Abunar ◽  
Sayeeduzzafar Qazi
Keyword(s):  
Customer Satisfaction ◽  
Regression Model ◽  
Research Work ◽  
Response Surfaces ◽  
Customer Behavior ◽  
Fuzzy Regression ◽  
Adaptive Fuzzy ◽  
Fuzzy Regression Model ◽  
Retail Outlets

Increasing rivalry for-profit or non-profit is pushing companies to devote more and more attention to pleasing consumers with excellent quality customer services. This study aims to develop a model to analyze customer behavior in a retail store and provide accurate inference for decision making. Another critical objective for this research work is the adaptation of the faceted form of neuro-response, which is substituted by the Adaptive Fuzzy Logistic Regression Model (AFLRM). AFLRM has resulting benefits over Neuro-surface and Mean Demand Heuristic methods. A sample of 100 customers who visited or walked in the retails was used as a sample. Other than neuro-response surfaces (NRSM) and The Mean Demand Heuristic models (MDSM), the present study has accustomed a generalized form known as Adaptive Fuzzy Linear Regression Model (AFLRM) to deliver the benchmark for former models and give the highest level of accuracy for future behavior of a customer. LINGO based Markovian analysis has also been used with the above model to understand the behavior of the system under study. The significance of service and product attributes is implicitly derived via the fuzzy regression model for customer satisfaction measurement. It is observed that the critical gap between the quality of product and services and Customer Satisfaction is Product/Service Satisfaction, Motivation and Buying Experience, and Credibility and Security. The authors’ finding indicates that the effort of listening to the customer's voice should be more critical. Result analysis based on computational results concerning the questionnaire for measuring the customer behavior and the system validates the model under study. Appropriate, useful with reliable action plans for every critical product and service aspect can be developed by applying the adaptive regression methodology to control the quality of service or managing customer satisfaction, thereby providing executives with a competitive gain. Also explored the behavior of the system, i.e., whether the customer will move to the new retail outlets or they will remain in the same state by using the LINGO based software program model. Keywords: heuristic, fuzzy, Markov process, retail customer, customer behavior, LINGO, ISM.

scholarly journals Effectiveness of Organized Retail Outlets in Increasing Customer Satisfaction in Mysuru City

2019 ◽  
Vol VI (1(4)) ◽  
pp. 126
Author(s):  
Umesha S. ◽  
S. MariGowda
Keyword(s):  
Customer Satisfaction ◽  
Retail Outlets

scholarly journals A study on customer perception & product quality of organized retail outlets with special reference to pothys in madurai

2013 ◽  
Vol 1 (1) ◽  
pp. 153-162
Author(s):  
KUMAR S ◽  
VARADARAJ S
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Depth Psychology ◽  
Shop Floor ◽  
Retail Outlet ◽  
Customer Perception ◽  
Product Categories ◽  
Retail Outlets ◽  
Apparel Product

The purpose of this study is to identify the customer perception and product quality of apparel consumer in apparel product categories, in the context of the evolving organized retail industry in India. With the help of customer perception of retail outlets increase their sale and provide total customer satisfaction. These Retail Outlets increase the India as well as in all over the world. The term customer perception refers to the perception that customers display in searching forpurchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs. The paper attempts to correlate the distinct store features as perceived by respondents with the true motivations of various customers in perception and product quality of organized outlets. In the process it provides insight of various attributes influencing the customer of an average Indian customer. The sample size used in the study consists of 100 respondents of apparel retail outlets. The study conducted is analytic in nature aimed at finding out the customer perception and product quality of apparel retail outlets. The conclusion of the study was that the suggestions were the increase after having analysed interpreted the findings. It is concluded that customer perception and product quality of retail outlets play a significant role to enhance the perception with customers and provide total customer satisfaction. It signifies that several factors, then after set hypothesis to accept and reject hypothesis. The study for future study is that is to feel up form with customers sensuously and takeinterview of customer, who walking in the shop floor of Retail Outlet. And to know in-depth psychology and perception of customers, it will give better result for study.

scholarly journals Retailing: An Art to Persuade Consumer Behaviour Through Promotional Strategies

2019 ◽  
Vol 4 (3) ◽  
pp. 31-38
Keyword(s):  
Customer Satisfaction ◽  
Consumer Behaviour ◽  
Age Groups ◽  
Retail Store ◽  
Primary Data ◽  
Way Of Life ◽  
Retail Outlets ◽  
Key Drivers ◽  
Promotional Strategies ◽  
Structured Questionnaire

Retail industry in India has risen as the most encouraging with quickest developing businesses, in ongoing time. Globally it is the fifth largest destination in retail space. The consistently changing way of life of the buyers has contributed hugely to the development of this industry. It makes and produces enormous work openings, and have contributed to the GDP of the economy. In the present competitive circumstance where firms are getting by on edges and spending enormous sum on the investigation of shoppers fulfillment and devotion, this exploration paper is a little exertion to comprehend the key drivers that are in charge of retail outlets decision , and its impact on the customer satisfaction. The objective of this article is to understand and analyze the consumer behavior towards retailing in special reference with promotional strategies adopted by the select retail store .This paper aims at determining the variables which plays a significant role in the customer satisfaction ,for this study primary data is collected in the urban part of Hyderabad city ,the target group was individuals with different income,education,occupational and age groups .Data was collected through structured questionnaire.

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