Analisis Pengaruh Harga dan Promosi Terhadap Tingkat Penjualan Pizza Hut di era Covid-19

Abstract- This study aims to analyze the effect of price and promotion on the sales level of Pizza Hut in the Covid-19 era. This research is a basic research to fill the research gap in sales level studies. two hypotheses and tested using data collected from 150 respondents of pizza hut customers. This research is driven by the Covid-19 pandemic which has brought a downturn for companies in marketing products produced by these companies, especially companies in the field of food and beverage. Researchers use quantitative research with multiple linear regression analysis techniques to analyze how much influence the independent variables interact with. dependent variable. Researchers found that the variable that had the most significant influence on Pizza Hut sales in the Covid-19 era was promotion. The decline in Pizza Hut prices did have an effect on the increase in Pizza Hut sales but the effect was not too significant. This is due to the intense price competition to attract consumers' attention in this pandemic. Thus, it is evident that the Pizza Hut promotion strategy by attracting public sympathy can increase sales in the Covid-19 era.Keywords: price, promotion, sales level, covid-19

ANALISIS PENERAPAN STRATEGI BERTAHAN PIZZA HUT INDONESIA & KONDISI LABA PERIODE BERJALAN SELAMA PANDEMI COVID-19

This research is expected to be useful for stakeholders both theoretically and practically in terms of choosing and implementing a survival strategy in order to save the company, especially in times of crisis. To answer the research questions, qualitative data analysis techniques were used which followed the following three stages: Data analysis, drawing conclusions and verification and narrative of analysis results. It can be concluded that the defensive strategy undertaken by PT Sarimelati Kencana, Tbk in the face of the Covid-19 pandemic is appropriate, because it is proven that this strategy can still print positive sales, stable cost of goods sold, positive gross profit, still operating profit positive, and stable operating expenses. However, interest and financial expenses that exceed operating profit are the cause of losses for the franchise holder of the Pizza Hut Indonesia restaurant.From this research, it can be suggested for business people in general to consider and pay careful attention to plans or debt decisions. If the business actor is already in debt, then strengthen the intention and determination to immediately pay off these debts. Good products, good product selling prices, effective promotions, strategic selling locations, and increased sales volume will be in vain when business actors are faced with debt interest expenses that exceed operating profit.

Franchising of foreign enterprises under Vietnam law

International franchising is booming around the world. Some people believe that franchisors expand the system internationally to meet the requirements of potential franchisees.There are also researches showing that franchisors expand their market to the world to gain profits beyond the saturated domestic market and develop their brand.Over the past years, the franchise market in Vietnam has grown rapidly with names such as McDonalds, Baskin Robbins, Pizza Hut, Burger King, Lotteria, BBQ Chicken...With a young population and people are interested in new brands, Vietnam will remain a potentially attractive destination for franchisors. Therefore, the improvement of the legal system to create an investment-attracting environment to be a prerequisite issue and needs to be done early today. In the article, the author will synthesize the provisions of Vietnamese laws governing the franchising activities of foreign enterprises, thereby giving out the issues that need giving some improvement in the current context.

The Image Of Lifestyle Change Through American Commercialism: A Study About Three Huge American Franchised Fast Food Restaurants

Human diet pattern changes year by year, from the Paleolithic diet done by the ancient human to the diet pattern of modern society. Hence, it changes from food gathering diet to the diet that mostly consist of high carbohydrates, high fat, high sodium, high sugar, and low fiber. The impact of diet change triggers the increase uncommunicable diseases such as hypertension, diabetes, and heart attack due to imbalance metabolism of the body. Health impact due to lifestyle changes cannot be separated from American commercialism as the center of western diet pattern of the most people nowadays. The objective of this study was to investigate the image of lifestyle change through American commercialism upon three huge fast food franchised restaurants namely Mc Donald’s, KFC, and Pizza Hut. The research applied qualitative study with library research method to compare and contrast the information obtained from the reading process. The objects of the study were any information resources (books, journals, and websites) containing info about Mc Donald’s, KFC, and Pizza Hut. Those huge franchise restaurants were chosen since their influence has massively spread around the world. The result of the study showed that life style changes upon people around the world cannot be separated from the impact of American commercialism of those three huge franchised restaurants.

ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PIZZA HUT CIMAHI DI TENGAH PANDEMI COVID-19

<p><strong>Abstrak </strong></p><p>Kerugian restoran akibat adanya pandemi Covid-19 selama Pembatasan Sosial Berskala Besar (PSBB) dalam dua bulan terakhir nilainya mencapai angka triliunan rupiah. Perusahaan harus menerapkan strategi yang tepat untuk menangani kondisi ini. Strategi <em>Marketing Public Relations</em> dinilai sangat efektif oleh setiap perusahaan agar bisa menarik konsumen dan meningkatkan citra baik bagi perusahaan. Tujuan dari adanya penelitian ini, penulis ingin mengetahui dan memahami bagaimana proses kegiatan yang dilakukan dalam melaksanakan strategi <em>M</em><em>arketing Public Relations</em> tersebut. Metode yang digunakan yaitu metode deskriptif kualitatif dengan pengumpulan data melalui wawancara semi terstruktur, observasi di lapangan, pengamatan sosial melalui berbagai media. Hasil penelitian menunjukan <em>Marketing Public Relations</em> Pizza Hut Cimahi dalam menangani keadaan yang terjadi menerapkan <em>Three Ways Strategy</em>. <em>Three Ways Strategy</em> meliputi <em>Pull Strategy</em> dengan melakukan promosi menggunakan media, <em>Push Str</em><em>a</em><em>tegy</em> dengan memberikan diskon secara berkala, dan <em>Pass Strategy</em> dengan melakukan <em>branding</em> sebagai restoran yang tanggap situasi. Keberhasilan Pizza Hut Cimahi dalam menjalakankan Strategi <em>Marketing Public Relations</em> tersebut dilihat dari adanya pencapaian target penjualan yang lebih tinggi dibandingkan dengan Pizza Hut di daerah lain yaitu Pizza Hut di Kota Bandung.</p><p> </p><p><strong><em>Abstract</em></strong></p><p><em>The restaurant losses as a result of the Covid-19 pandemic and social restrictions on a large scale (PSBB) the past two months achieve a value of the billions rupiah. The company must implement the right strategy to handle this condition. Marketing Public Relations strategies are effective for companies to pull costumer and improve their brand image company. The purpose of this research, the author wants to know and understand how the process of activities is carried out in implementing the Marketing Strategy Public Relations. The method used is qualitative descriptive methods by data collection via semi structured interviews, field observations, social observations via various media. Research shows Marketing Public Relations of Pizza Hut Cimahi to handle of situation implemented Three Ways Strategy. Three ways strategy encompass a “Pull Strategy” by using media promotions, “Push Strategy” by giving periodic discounts, “Pass Strategy” the restaurant that are aware of the situation. Pizza Hut Cimahi success in carrying out the Marketing Strategy Public Relations is seen form the presentation of sales targets that are higher that the Pizza Hut is other areas namely Pizza Hut in the city of Bandung</em></p>

Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Pada Pt Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat

<p><strong>Abstrak - </strong>Tujuan penelitian adalah untuk mengkaji dan menganalisis : 1) untuk mengetahui gaya kepemimpinan yang ada di PT Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat 2) untuk mengetahui tingkat kinerja karyawan yang ada di PT Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat 2) seberapa besar pengaruh gaya kepemimpinan terhadap kinerja karyawan di PT Sarimelati Kencana Pizza Hut Cabang Ciputat. Penelitian yang dilakukan adalah penelitian kuantitatif dijabarkan dalam analisa deskriptif dan verifikatif dan dilakukan di PT Sarimelati Kencana Pizza Hut Delivery Ciputat dengan jumlah sampel sebanyak 50 orang teknik <em>sampling</em> yang digunakan adalah teknik sampel jenuh. Metode analisis data yang digunakan untuk menguji hipotesis penelitian kuantitatif ini adalah analisis regresi linier sederhana. Hasil penelitian menunjukan bahwa responden : 1) Kondisi gaya kepemimpinan pada indikator yang paling dominan diperoleh dengan skor sebesar 4,28 pada indikator liberal dan kharismatik 2) Kondisi kinerja karyawan pada indikator yang paling dominan diperoleh skor sebesar 4,34 pada indikator disiplin 3) Terdapat adanya pengaruh yang kuat dari gaya kepemimpinan terhadap kinerja karyawan di PT Sarimelati Kencana Pizza Hut Delivery Cabang Ciputat sebesar 0,7821. 4) Terdapat pengaruh yang signifikan dari gaya kepemimpinan terhadap kinerja karyawan sebesar 61,16%.</p><p><strong>Kata Kunci: Gaya Kepemimpinan dan Kinerja Karyawan</strong></p><p><strong><em>Abstract - </em></strong>The research objective was to study and analyze: 1) To determine the form of leadership style in PT Sarimelati Kencana Pizza Hut Delivery, Ciputat Branch 2) To determine the level of performance of employees at PT Sarimelati Kencana Pizza Hut Delivery Ciputat Branch 2) How big is the influence of style leadership on employee performance at PT Sarimelati Kencana Pizza Hut Ciputat Branch. The research conducted is quantitative research described in descriptive and verification analysis and carried out at PT Sarimelati Kencana Pizza Hut Delivery Ciputat with a total sample of 50 people. The sampling technique used is saturated sampling technique. The data analysis method used to test the hypothesis of this quantitative research is simple linear regression analysis. The results showed that the respondents: 1) The condition of the leadership style on the most dominant indicator was obtained with a score of 4.28 on the liberal and charismatic indicators 2) The condition of the employee's performance on the most dominant indicator obtained a score of 4.34 on the discipline indicator 3) There were there is a strong influence of leadership style on employee performance at PT Sarimelati Kencana Pizza Hut Delivery Ciputat Branch of 0.7821. 4) There is a significant influence of leadership style on employee performance by 61.16%.</p><p><strong><em>Keywords</em></strong>: <strong><em>Leadership Style, Employee Performance</em></strong></p>

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA PIZZA HUT PALU

The Purpose of this study was to analyze and determine the effect of compensation and job satification variables toward the employee turnover intention on Pizza Hut Palu. Sample size used in this study were 53 respondents, the entire population used as respondents (census). The data analysis method used was multiple inearregression used for windows relation 25.0. The results of this study indicate that the compensation and job satisfaction variables of Pizza Hut Palu employee turnover demands, the compensation variable partially has a significant relationship to the Pizza Hut Palu employee turnover intention variable and the job satisfaction variable is significantly significant to the Pizza Hut Palu employee turnover intention. Tujuan dari penelitian ini adalah untuk menganalisis dan menentukan pengaruh variabel kompensasi dan kepuasan kerja terhadap intensi turnover karyawan pada Pizza Hut Palu. Ukuran sampel yang digunakan dalam penelitian ini adalah 53 responden, seluruh populasi dijadikan responden (sensus). Metode analisis data yang digunakan adalah regresi berganda yang digunakan untuk hubungan Windows 25.0. Hasil dari penelitian ini menunjukkan bahwa variabel kompensasi dan kepuasan kerja secara serempak berpengaruh terhadap turnover intention karyawan Pizza Hut Palu, variabel kompensasi secara parsial memiliki pengaruh yang signifikan terhadap variabel turnover intention karyawan Pizza Hut Palu dan variabel kepuasan kerja secara parsial berpengaruh signifikan terhadap turnover intention karyawan Pizza Hut Palu.

PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PIZZA HUT WILAYAH JAKARTA TIMUR

This study aims to determine the effect between Work Discipline and Organizational Culture for Job Satisfaction. The variables used are Work Discipline and Organizational Culture as independent variables and Job Satisfaction variables as the dependent variable. The purpose of this study is to determine and analyze 1) The effect of Work Discipline on employees Job Satisfaction of Pizza Hut East Jakarta Region 2) The effect of Organizational Culture on employees Job Satisfaction of Pizza Hut East Jakarta Region 3) The effect of Work Discipline and Organizational Culture on employees Job Satisfaction of Pizza Hut East Jakarta Region