scholarly journals The Dirichlet Distribution as a Model of Brand Choice: Further Testing

1981 ◽  
Author(s):  
Albert C. Bemmaor
Keyword(s):  
Dirichlet Distribution ◽  
Brand Choice

Relation of Brand Choice to Purchase Frequency

1977 ◽  
Vol 14 (4) ◽  
pp. 458-468 ◽  
Author(s):  
Robert W. Shoemaker ◽  
Richard Staelin ◽  
Joseph B. Kadane ◽  
F. Robert Shoaf
Keyword(s):  
Empirical Data ◽  
Dirichlet Distribution ◽  
Brand Choice ◽  
Product Class ◽  
Frequency Dependent ◽  
Common Assumption ◽  
Purchase Frequency ◽  
Estimation Procedures ◽  
The Common

Several estimation procedures are outlined for testing the common assumption that the distributions of purchase probabilities for a brand are independent of product class purchase frequency. Empirical data for 15 brands in three product classes were used for testing. The results indicate an important departure from independence for many brands. A frequency dependent Dirichlet distribution is proposed and appears to provide an improved description of how purchase probabilities are related to product class purchase frequency.

Inferring Latent Brand Dependencies

2000 ◽  
Vol 37 (1) ◽  
pp. 72-87 ◽  
Author(s):  
Ulf Böckenholt ◽  
William R. Dillon
Keyword(s):  
Latent Class ◽  
Transition Probabilities ◽  
Dirichlet Distribution ◽  
Brand Choice ◽  
Individual Heterogeneity ◽  
Sequence Information ◽  
Model Form ◽  
Underlying Mechanisms ◽  
Choice Probabilities

In this article, the authors develop a class of models to reconstruct brand-transition probabilities when individual brand purchase sequence information is not available. The authors introduce two general model forms by assuming different underlying mechanisms for individual heterogeneity in brand switching. The first model form captures individual heterogeneity by a latent class structure. The second model form captures individual heterogeneity by postulating that the brand-choice probabilities follow a Dirichlet distribution, which yields the popular Dirichlet multinomial formulation. Monte Carlo simulations are performed with a view toward assessing whether individual transition probabilities can be captured from knowledge of only aggregated brand choices. Results indicate that the proposed method can indeed capture individual brand-transition probabilities under several different conditions. An empirical application illustrates how these models can be used to provide important information on individual brand transitions and the role of marketing-related covariates.

Neural Correlates of Brand Choice under Uncertainty: The Role of Brand Trust

2006 ◽  
Author(s):  
Hilke Plassmann ◽  
Peter Kenning ◽  
Dieter Alhert
Keyword(s):  
Brand Choice ◽  
Neural Correlates ◽  
Brand Trust ◽  
Choice Under Uncertainty

Self-Congruity and Social Visibility in Hotel Brand Choice--Model

2019 ◽  
Author(s):  
Na Su ◽  
Yaou Hu ◽  
Hyounae (Kelly) Min
Keyword(s):  
Choice Model ◽  
Brand Choice ◽  
Social Visibility

Factors Influencing Customer’s Retail Chain Store Brand Choice Intention: Empirical Study of Circle K Stores in Hanoi

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen
Keyword(s):  
Brand Choice ◽  
Distribution Networks ◽  
Analytical Framework ◽  
Store Brand ◽  
Chain Store ◽  
Retail Chain ◽  
Five Elements ◽  
Relationship Of ◽  
The Relationship

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.

Research on Difference of Brand Choice Models according to Consumer Innovativeness

2018 ◽  
Vol 36 (2) ◽  
pp. 33-40
Author(s):  
성동규 ◽  
Heonsoo Jung
Keyword(s):  
Brand Choice ◽  
Choice Models ◽  
Consumer Innovativeness

Assortment Structure, Prior Knowledge and Brand Choice

2015 ◽  
Vol 47 (5) ◽  
pp. 663
Author(s):  
Zan HUANG ◽  
Xinxin WANG
Keyword(s):  
Prior Knowledge ◽  
Brand Choice

Demonstration of a Relationship Between Psychological Factors and Brand Choice

1963 ◽  
Vol 36 (2) ◽  
pp. 237 ◽  
Author(s):  
Alfred A. Kuehn
Keyword(s):  
Psychological Factors ◽  
Brand Choice

A COMPREHENSIVC GENERALIZED MEAN VALUE BASED ON THE DIRICHLET DISTRIBUTION

1985 ◽  
Vol 8 (4) ◽  
pp. 343-360
Author(s):  
James M. Dickey
Keyword(s):  
Dirichlet Distribution ◽  
Mean Value ◽  
Generalized Mean
Sign in / Sign up

Export Citation Format

Share Document