A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry

2017 ◽  
Author(s):  
Haiyan Liu

Author(s):  
Steven Cohan

The introduction provides the theoretical argument of the book. It explains why the backstudio picture is not a cycle but a genre in its own right, and how the genre depicts Hollywood as a geographic place in Los Angeles, as an industry, and as a symbol. It goes on to show how the backstudio picture has historically served to brand the motion picture industry as “Hollywood,” working in much the same way as consumer brands do today. Additionally, the introduction provides a historical overview of the genre, focusing on its four major cycles of production, from the silent era to the present day. Finally, it briefly describes the content of the seven chapters.



1988 ◽  
Vol 22 (4) ◽  
pp. 348
Author(s):  
Mike Fink ◽  
Kirk Thatcher ◽  
Ralph Winter






2016 ◽  
Vol 41 (4) ◽  
pp. 441-465 ◽  
Author(s):  
Amanda S. King ◽  
John T. King ◽  
Michael Reksulak


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