Luxury Brand Licensing: Free Money or Brand Dilution?

SSRN Electronic Journal ◽

10.2139/ssrn.3325513 ◽

2019 ◽

Author(s):

Kenan Arifoglu ◽

Christopher S. Tang

Keyword(s):

Luxury Brand ◽

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The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_27 ◽

2017 ◽

pp. 100-103 ◽

Author(s):

Fanny Magnoni ◽

Elyette Roux

Keyword(s):

Luxury Brand ◽

Distribution Strategy ◽

Brand Familiarity ◽

Brand Dilution ◽

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When luxury brand rejection causes brand dilution

Journal of Business Research ◽

10.1016/j.jbusres.2021.02.041 ◽

2021 ◽

Vol 129 ◽

pp. 110-121

Author(s):

Dina Khalifa ◽

Paurav Shukla

Keyword(s):

Luxury Brand ◽

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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2017.05.009 ◽

2017 ◽

Vol 38 ◽

pp. 59-70 ◽

Author(s):

Hyunju Shin ◽

Jacqueline K. Eastman ◽

David Mothersbaugh

Keyword(s):

Consumer Attitudes ◽

Luxury Brand ◽

Brand Dilution ◽

Limited Edition

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Luxury brand dilution: investigating the impact of renting by Millennials on brand equity

Journal of Brand Management ◽

10.1057/s41262-018-00144-4 ◽

2018 ◽

Vol 26 (4) ◽

pp. 473-482 ◽

Author(s):

Areti T. Vogel ◽

Sasikarn Chatvijit Cook ◽

Kittichai Watchravesringkan

Keyword(s):

Brand Equity ◽

Luxury Brand ◽

Brand Dilution ◽

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SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Global Fashion Management Conference ◽

10.15444/gfmc2015.02.04.04 ◽

2015 ◽

Vol 2 (4) ◽

pp. 199-200

Author(s):

Hakil Moon ◽

◽

David E. Sprott

Keyword(s):

Branding Strategy ◽

Luxury Brand ◽

Ingredient Branding ◽

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THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

Global Fashion Management Conference ◽

10.15444/gfmc2015.01.05.02 ◽

2015 ◽

Vol 1 (5) ◽

pp. 91-96

Author(s):

Charles R. Taylor ◽

◽

John Costello ◽

Eunju Ko

Keyword(s):

The State ◽

Review Of The Literature ◽

Luxury Brand ◽

Brand Marketing

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EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION

Global Fashion Management Conference ◽

10.15444/gfmc2019.03.07.01 ◽

2019 ◽

Vol 2019 ◽

pp. 372-373

Author(s):

Ui-Jeen Yu ◽

◽

Eunjoo Cho ◽

Jihyun Kim

Keyword(s):

Information Sources ◽

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THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

Global Fashion Management Conference ◽

10.15444/gfmc2019.02.07.01 ◽

2019 ◽

Vol 2019 ◽

pp. 266-266

Author(s):

Jianping Liang ◽

◽

Rajeev Batra ◽

Zhuomin Shi

Keyword(s):

Luxury Brand ◽

Differential Effects

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EMPOWERMENT THROUGH THE USE OF INGRATIATION IN HERMÈS ONLINE LUXURY BRAND COMMUNITIES

Global Fashion Management Conference ◽

10.15444/gfmc2015.04.03.03 ◽

2015 ◽

Vol 4 (3) ◽

pp. 512-512

Author(s):

Marina Leban ◽

◽

Benjamin Voyer

Keyword(s):

Luxury Brand ◽

Brand Communities

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THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Global Fashion Management Conference ◽

10.15444/gmc2018.06.04.01 ◽

2018 ◽

Vol 2018 ◽

pp. 698-698

Author(s):

Aurélie Hemonnet-Goujot ◽

◽

Pierre Valette-Florence

Keyword(s):

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