The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2017.05.009 ◽

2017 ◽

Vol 38 ◽

pp. 59-70 ◽

Author(s):

Hyunju Shin ◽

Jacqueline K. Eastman ◽

David Mothersbaugh

Keyword(s):

Consumer Attitudes ◽

Luxury Brand ◽

Brand Dilution ◽

Limited Edition

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The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_27 ◽

2017 ◽

pp. 100-103 ◽

Author(s):

Fanny Magnoni ◽

Elyette Roux

Keyword(s):

Luxury Brand ◽

Distribution Strategy ◽

Brand Familiarity ◽

Brand Dilution ◽

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Luxury Brand Licensing: Free Money or Brand Dilution?

SSRN Electronic Journal ◽

10.2139/ssrn.3325513 ◽

2019 ◽

Author(s):

Kenan Arifoglu ◽

Christopher S. Tang

Keyword(s):

Luxury Brand ◽

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When luxury brand rejection causes brand dilution

Journal of Business Research ◽

10.1016/j.jbusres.2021.02.041 ◽

2021 ◽

Vol 129 ◽

pp. 110-121

Author(s):

Dina Khalifa ◽

Paurav Shukla

Keyword(s):

Luxury Brand ◽

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Luxury brand dilution: investigating the impact of renting by Millennials on brand equity

Journal of Brand Management ◽

10.1057/s41262-018-00144-4 ◽

2018 ◽

Vol 26 (4) ◽

pp. 473-482 ◽

Author(s):

Areti T. Vogel ◽

Sasikarn Chatvijit Cook ◽

Kittichai Watchravesringkan

Keyword(s):

Brand Equity ◽

Luxury Brand ◽

Brand Dilution ◽

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Effective Fashion Brand Extensions: The Impact of Limited Edition and Perceived Fit on Consumers'Urgency to Buy and Brand Dilution (Doctoral - 2nd place)

10.31274/itaa_proceedings-180814-155 ◽

2015 ◽

Author(s):

Michelle L. Childs ◽

Byoungho Jin

Keyword(s):

Brand Extensions ◽

Perceived Fit ◽

Fashion Brand ◽

Brand Dilution ◽

Limited Edition ◽

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Schizophrenia Memorabilia in a Limited Edition

Contemporary Psychology ◽

10.1037/0012119 ◽

1973 ◽

Vol 18 (7) ◽

pp. 329-330

Author(s):

HANS DOERR

Keyword(s):

Limited Edition

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The Breadth-based Adjective Rating Task (BART) as an indirect measure of consumer attitudes

PsycEXTRA Dataset ◽

10.1037/e633942013-805 ◽

2005 ◽

Author(s):

Ross Steinman ◽

Andrew Karpinski

Keyword(s):

Consumer Attitudes ◽

Rating Task ◽

Indirect Measure

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Consumer Attitudes Toward Product Obsolescence and Perceptions of Product Quality and Sales Promotion

PsycEXTRA Dataset ◽

10.1037/e651502012-001 ◽

2012 ◽

Author(s):

Chien-Wei Chen ◽

Nai-Hwa Lien

Keyword(s):

Product Quality ◽

Consumer Attitudes ◽

Sales Promotion

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SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Global Fashion Management Conference ◽

10.15444/gfmc2015.02.04.04 ◽

2015 ◽

Vol 2 (4) ◽

pp. 199-200

Author(s):

Hakil Moon ◽

◽

David E. Sprott

Keyword(s):

Branding Strategy ◽

Luxury Brand ◽

Ingredient Branding ◽

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THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

Global Fashion Management Conference ◽

10.15444/gfmc2015.01.05.02 ◽

2015 ◽

Vol 1 (5) ◽

pp. 91-96

Author(s):

Charles R. Taylor ◽

◽

John Costello ◽

Eunju Ko

Keyword(s):

The State ◽

Review Of The Literature ◽

Luxury Brand ◽

Brand Marketing

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