Tezauronimiczny „skarbczyk” sztucznej biżuterii. Kilka uwag o nazwach własnych „drugorzędnych klejnotów”

Imitation jewellery, also known as “secondary gems”, has been people’s companion from antiquity. Its representative objects, however, have rarely been assigned their individualised proper names – thesauronyms. As an answer to the appeal of Polish art historians and museologists: Ewa Letkiewicz, Katarzyna Kluczwajd, Monika Paś and Dorota Zahel, this study is an attempt at a linguistic and culturological presentation of thesauronyms that signify: a pair of earrings, collar, ring, fur fastener clip, necklaces, brooches, duette brooches, jewellery series, collections, lines, sets, limited edition. The attention is also drawn to the specificity of thesauronyms distinguishing similar jewellery items and thesauronyms denoting many various and completely different referents. Moreover, motivation analysis, semantic and motivation analysis, and structural analysis of the names of imitation jewellery names has been conducted. The findings allowed for redefining, verifying, supplementing and extending the term thesauronym.

PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN STORE BERRYBENKA DI KOTA JAMBI

Penelitian yang berjudul “Pengaruh Experiantial Marketing terhadap Loyalitas Konsumen Store Berrybenka di Kota Jambi” bertujuan untuk mengetahui dan menganalisis : (1) Pengaruh experiental marketing terhadap loyalitas konsumen Store berrybenka di Kota Jambi; (2) Variable mana dari experiantal marketing yang paling berpengaruh terhadap loyalitas konsumen Store berrybenka di Kota jambi. Metode analisis yang digunakan dalam penelitian ini adalah Explanatory (penjelasan) dengan pendekatan kuantitatif menggunakan sumber data primer dan sekunder. Dari hasil analisis menunjukkan pengujian secara serempak (simultan) semua variable experiential berpengaruh positif dan signifikan terhadap loyalitas konsumen Store Berrybenka di Kota Jambi; Sedangkan dalam pengujian secara parsial, feel yang merupakan salah satu variable experiential marketing tidak berpengaruh signifikan terhadap loyalitas konsumen Store Berrybenka di Kota Jambi; dalam pengujian secara parsial menunjukkan bahwa salah satu variable experiential marketing yaitu think memberikan pengaruh yang dominan terhadap pembelian sebesar 10,9% dari bertambahnya pengetahuan konsumen terhadap Berrybenka (limited edition, unik, kualitas baik).

"Coming Full Circle": Reviving Private Press Printing at the University of Otago

<p>The Printer in Residence (PiR) Programme at the University of Otago has been running since 2003, and in that time, nine private press publications have been produced. Each year the programme commissions a skilled handcraft printer to produce a specific work (usually related to the University of Otago's art and literary history) in collaboration with local artists and print makers. Although there is valuable research being conducted in regards to New Zealand's print culture, this was aspect of New Zealand's private press history yet to be investigated. This study utilised an historical case study approach with an objective to document the recent history and development of the Printer in Residence(PiR) Programme through an investigation of its archives; interviews with eight of the programme's participants, and written accounts by two others. The study aimed to gain a holistic perspective of the PiR Programme by interviewing those involved in its administration and general operations, past Printers in Residence, and artists and print makers. Case studies of the 2005, 2006 and 2007 PiR Programmes highlight the collaborative process of producing a limited edition hand printed book, and unique characteristics of each PiR programme. The major themes identified from the data gathered were: the strong collaborative aspect of the PiR Programme; the importance placed on promoting the programme as a teaching opportunity to the English, Art History and Design departments; the hand crafted qualities of the books produced in comparison to commercial publishing, and the perceived value of the PiR programme for those involved in this study. This study identifies the PiR Programme as a small but important aspect of New Zealand's book history which is worthy of further research.</p>

"Coming Full Circle": Reviving Private Press Printing at the University of Otago

<p>The Printer in Residence (PiR) Programme at the University of Otago has been running since 2003, and in that time, nine private press publications have been produced. Each year the programme commissions a skilled handcraft printer to produce a specific work (usually related to the University of Otago's art and literary history) in collaboration with local artists and print makers. Although there is valuable research being conducted in regards to New Zealand's print culture, this was aspect of New Zealand's private press history yet to be investigated. This study utilised an historical case study approach with an objective to document the recent history and development of the Printer in Residence(PiR) Programme through an investigation of its archives; interviews with eight of the programme's participants, and written accounts by two others. The study aimed to gain a holistic perspective of the PiR Programme by interviewing those involved in its administration and general operations, past Printers in Residence, and artists and print makers. Case studies of the 2005, 2006 and 2007 PiR Programmes highlight the collaborative process of producing a limited edition hand printed book, and unique characteristics of each PiR programme. The major themes identified from the data gathered were: the strong collaborative aspect of the PiR Programme; the importance placed on promoting the programme as a teaching opportunity to the English, Art History and Design departments; the hand crafted qualities of the books produced in comparison to commercial publishing, and the perceived value of the PiR programme for those involved in this study. This study identifies the PiR Programme as a small but important aspect of New Zealand's book history which is worthy of further research.</p>

FASHION AND COMMODIFICATION: AN ANALYSIS ON THE GLOBAL PHENOMENON OF SUPREME

Globalization is the global information spread and people interconnectivity. It is driven by technological developments in transportation and communication, removing cultural boundaries among nations. Cultural differences are increasingly less tangible and visible in all cultural products, including in fashion. Due to globalization, fashion brands that originate in a certain country can open stores across multiple continents. The invention of the Internet further widens their accessibility by consumers in any part of the world. However, globalization also brings an affordability gap between the upper and the lower classes. Nonetheless, fashion brands can also take advantage of this economic difference in appealing to their consumers. One of those brands is Supreme. Founded in 1994, it became the most sought-after hypebeast brand among street-fashion enthusiasts worldwide. How do they do it in less than 30 years is interesting to analyze. To answer this objective, this article is conducted from the cultural studies standpoint and the case study method. There are three formulas of positioning it adopts in order to grow globally: (1) the commodification African-American community, (2) the use of celebrity endorsement, and (3) the hype of limited-edition releases. Supreme sells oversized streetwear, heavily influenced by Hip-hop culture, a music genre rooted in the lives of African Americans. The brand makes use of celebrities, especially rappers, to endorse its clothes and accessories. It also continually makes headlines by releasing limited-edition products as well as collaborating with well-known figures and brands.

Samuel Beckett's The North

This essay closely inspects the manuscript cluster relating to The North (held by the Beckett International Foundation, University of Reading) to provide insight into Beckett's collaboration with Enitharmon Press and its publisher, Alan Clodd, on an eponymous livre d'artiste illustrated with three etchings by Avikdor Arikha. It outlines the intricate publication details of a short excerpt from (then unfinished) Le Dépeupleur, which was the first part of the late prose text to be translated by Beckett into English. With the help of Beckett's published and unpublished correspondence with Clodd, Arikha, and Barbara Bray in particular, the essay traces the translation process of both The North and what was to become The Lost Ones. Extending over several months, the translation of the short novel gave Beckett considerable trouble and, as appears from his letters to Bray, her involvement in it was tangible. Beckett's linguistic choices surrounding the image of a crouching woman at the centre of this limited-edition artist's book and the English title of the master text, The Lost Ones, are also considered in relation to other art forms, namely Auguste Rodin's Dante-inspired La porte de l'enfer and the statue extracted from it, La femme accroupie. In addition to that, the publication particulars of the Calder & Boyars edition of The Lost Ones (1972) are discussed in parallel to those of Clodd's The North (1973), unearthing the differences between the two translations as well as contractual obligations that shaped them.

Book Review: Sejarah Peradaban Islam (History of Islamic Civilization)

The study of Islamic history today may not have been regulated through literature, either in foreign languages or using Indonesian (translations or works of the nation's children). Many books have studied the history of Islam that we can get to fill our information, but no one book is so complete, one literature with another can complement each other to form knowledge of Islamic history. From the thought that no single work is perfect and on the contrary will complement each other, the author of this book aims to present the book Sejarah Peradaban Islam to be a reference and teaching material for the history of Islamic civilization course. The author hopes that this work will not only serve as a reference for students majoring in history at various universities, but has also become a public reading as an important contribution to reinventing Islamic civilization in the past, present, and future.Previously, this book entitled Sejarah Islam was only published in a limited edition (30 copies) by Rayhan Intermedia six years ago for student reading. After undergoing revisions in several parts as well as adjusting the curriculum and lecture materials, a book with the title Sejarah Peradaban Islam was presented. This book is intended for everyone, from all walks of life. Although it focuses on Islam, it can be read by anyone who wants to gain additional knowledge about Islamic history.The flow of study in the book does not follow the periodization of Islamic history as written by Harun Nasution, which is divided into the classical period (650-1250 AD), the middle period (1250-1800 AD), and the modern period (1800 AD). His presentation in the book is more based on the growth and development of Islamic civilization in various regions and the reign of a certain caliph or king, however, it does not ignore the characteristics of the times and the character of the period in which Islam grew and developed. In certain parts of the book, it also reviews the roots and implications of the social revolution, the glorious achievements of the rulers, and the peaks of the development of Islamic civilization in various parts of the world.The book of Sejarah Peradaban Islam from Ahmadin needs to be reviewed to know what is in the book, considering some of the previous things. In addition, also to find out what weaknesses and strengths are contained in the book, it is possible to recommend the book as additional reading for others.