กลยุทธ์ส่วนประสมทางการตลาดเพื่อสร้างความได้เปรียบทางการแข่งขันของธุรกิจร้านค้าปลีกแบบดั้งเดิมในจังหวัดมหาสารคาม (Marketing Adaptation Strategy for Competitive Advantage of Traditional Retailers in Maha Sarakham Province)

2019 ◽  
Author(s):  
Aranya Udomdat ◽  
Kittichai Jaroenchai ◽  
Kemika Sansom
Keyword(s):  
Competitive Advantage ◽  
Adaptation Strategy

Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters

2001 ◽  
Vol 9 (4) ◽  
pp. 59-81 ◽  
Author(s):  
Gerald Albaum ◽  
David K. Tse
Keyword(s):  
Hong Kong ◽  
Competitive Advantage ◽  
Foreign Market ◽  
Adaptation Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Adaptation Process ◽  
Foreign Markets ◽  
International Marketing Strategy ◽  
And Performance

The authors examine how firms adapt different components of their marketing strategies in foreign markets compared with their domestic market and how such adaptation decisions influence the firms' competitive positions and performance in foreign markets. The authors conceptualize that adaptation of a marketing-mix component is a purposeful process that is influenced by a firm's past adaptation strategy, and they investigate the importance of that marketing-mix component to the firm's success. The authors propose that the adaptation process helps define a firm's competitive advantage, which in turn affects its performance in the foreign market. The authors develop hypotheses and propositions and test them with a sample of 183 export firms in Hong Kong.

Personalized Health Recommender Portal : A Competitive Advantage for Businesses and Health Management for Consumers

2012 ◽  
Author(s):  
Neesha Jothi ◽  
Wahidah Husain ◽  
Nasriah Zakaria
Keyword(s):  
Competitive Advantage ◽  
Health Management ◽  
Personalized Health

Tingkat Kepuasan Nasabah Pada Bank Syariah Mandiri Cabang Bogor

2019 ◽  
Vol 4 (2) ◽  
pp. 34
Author(s):  
Priyo Wismantoro ◽  
Fika Dwiyanti
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Competitive Advantage ◽  
Customer Service ◽  
General Level ◽  
Customer Focus ◽  
Quality Improvements ◽  
Level Of Satisfaction

Business banking is a service business based on principles of trust and t5he customer is a major asset. Under conditions of business competition among banks strict bank that has resulted in only a competitive advantage (compatative advantage as well as a competitive advantage) who can reach the highest position in the eyes of cusmers or the public. Competitive advantage can be obtained from the quality of customer servicr, so the focus on customers (customer focus), responsive to the development of customer desires and continuously innovate is an acitivity that can be done to anticipate the cimpetitive conditions. In this case, the bank should always evaluate the quality of service given to customers and is reflected in the level of customer satisfaction obtained. Rate the quality of service branch of bank syariah mandiri bogor whole is still under service, because it still was below expectations, this is evident also that the general level of service is still not meeting customer expectations, because the level of hope (expectation0 the customer is generally higher than the level of performance (perfromance) or perception(perception)customer.        Empathy dimension of service quality dimensions are most critical or have any impact on the most powerful influence on the level of satisfaction. In this case, the willingness og bank syariah mandiri branch bogor provide individual attention in serving its clients is crucial. Empathy dimension attributes inclide individual attention, operational time , personal attention, giving interests, and understand the needs. These attributes is the main priority of service quality improvements are intensive and comprehensive.           Customer service strategy to be implemented by the management of bank syariah mandiri in perspective five dimensioris of service quality(tangibles, realiability,responsiveness, assurance and empathy) looks not optimal. In an effort to provide the best service (service excellence) and focus to the customer(customer focus), then the customer satisfaction can be obatained with significantly improved and the improvement of quality of serivice aspects and impticalions of the strategy need to be consldered

The Knowledge Creation Organization: The Case of Alphana

2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc
Keyword(s):  
Competitive Advantage ◽  
Knowledge Creation ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Knowledge Based ◽  
The Future

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries

INTELLECTUAL CAPITAL, COMPETITIVE ADVANTAGE (EVIDENCE FROM INDONESIA’S MANUFACTURING SECTOR)

2020 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Louis Waluyo ◽  
◽  
Luky Patricia Widianingsih ◽  
Keyword(s):  
Competitive Advantage ◽  
Intellectual Capital ◽  
Manufacturing Sector

FROM BUSINESS STRATEGY AND SOCIAL CAPITAL PERSPECTIVE TO TRAVEL AGENCIES’ COMPETITIVE ADVANTAGE

2018 ◽  
Vol 2018 ◽  
pp. 310-310
Author(s):  
Chih-Hsing Liu ◽  
◽  
Jeou-Shyan Horng ◽  
Sheng-Fang Chou ◽  
Yung-Chuan Huang ◽  
...  
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Business Strategy ◽  
Travel Agencies ◽  
Social Capital Perspective

Flood Risk for Power Plant using the Hydraulic Model and Adaptation Strategy

2017 ◽  
Vol 8 (4) ◽  
pp. 287-295
Author(s):  
Thanh Tuu Nguyen ◽  
Seungdo Kim ◽  
Pham Dang Tri Van ◽  
Jeejae Lim ◽  
Beomsik Yoo ◽  
...  
Keyword(s):  
Power Plant ◽  
Flood Risk ◽  
Adaptation Strategy ◽  
Hydraulic Model
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