The mediating effect of knowledge exploitability and organizational agility on the relationship between marketing adaptation strategy and sustainable competitive advantage

Purpose This study aims to assess the mediating effect of sustainable competitive advantage (SCA) on the relationship between organisational innovativeness (OI) and performance of small- and medium-sized enterprises (SMEs) operating in Konya, Turkey. Design/methodology/approach A survey method is used to collect the necessary data for this research. A total of 264 respondents from 83 SMEs partook in the study. In choosing the sample size, both purposive sampling and simple random techniques are used. The data gathered are analysed using SPSS program and Hayes PROCESS macro v.3.4.1. Findings The results of the analyses reveal that OI has a statistically significant positive effect on SCA and firm performance (FP). Moreover, SCA is found to have a mediating effect on the relationship between OI and FP. Practical implications Policymakers and management of SMEs need to show great commitment to innovativeness and relate it to SCA to create superior customer value, thereby leading to a holistic and long-term FP. Originality/value This study brings to the fore empirical evidence on how SCA serves as a mediator between OI and FP. It also contributes to the literature by focusing on three distinct but related variables. The study makes theoretical contribution by highlighting the role of the resource-based theory in enhancing business performance and SCA through strategic internal resources and innovative activities.

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The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs

Management Science Letters ◽

10.5267/j.msl.2019.9.007 ◽

2020 ◽

pp. 709-720 ◽

Cited By ~ 2

Author(s):

Umu Khouroh ◽

Achmad Sudiro ◽

Mintarti Rahayu ◽

Nur Khusniyah Indrawati

Keyword(s):

Empirical Study ◽

Competitive Advantage ◽

Mediating Effect ◽

Environmental Turbulence ◽

Dynamic Capability ◽

Sustainable Competitive Advantage ◽

Entrepreneurial Marketing ◽

The Relationship

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The Relationship between HRM Strategies and Sustainable Competitive Advantage: Testing the Mediating Role of Strategic Agility

Sustainability ◽

10.3390/su13095315 ◽

2021 ◽

Vol 13 (9) ◽

pp. 5315

Author(s):

Mohamed Battour ◽

Maged Barahma ◽

Mohammed Al-Awlaqi

Keyword(s):

Competitive Advantage ◽

Structural Equation ◽

Human Resources Management ◽

Business Environment ◽

Mediating Effect ◽

Sustainable Competitive Advantage ◽

Manufacturing Companies ◽

Strategic Agility ◽

The Impact ◽

The Relationship

This study aims to investigate the impact of strategic agility on the relationship between Human Resources Management (HRM) strategies and Sustainable Competitive Advantage (SCA). A total of 227 large and medium-sized manufacturing companies were surveyed and studied. Using Structural Equation Modelling (SEM), this study found a positive and direct impact of HRM strategies on SCA. The study revealed a mediating effect of strategic agility on the relationship between HRM strategies and SCA. This study provides practical guidance for Yemeni large and medium-sized manufacturing companies to maintain SCA by focusing more on strategic agility in a turbulent business environment.

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The mediating effect of agility at relationship between market orientation and marketing performance

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v13i1.5835 ◽

2020 ◽

Vol 13 (1) ◽

pp. 65

Author(s):

Lutfi Nurcholis

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Mediating Effect ◽

Sustainable Competitive Advantage ◽

Marketing Performance ◽

Research Gap ◽

The Relationship ◽

A Company

<a name="_Hlk23623753"></a>Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.

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Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust

Sustainability ◽

10.3390/su13073986 ◽

2021 ◽

Vol 13 (7) ◽

pp. 3986

Author(s):

Jun-Chul Ha ◽

Jun-Woo Lee ◽

Jee Young Seong

Keyword(s):

Work Engagement ◽

Risk Taking ◽

Choice Theory ◽

Business Environment ◽

Positive Influence ◽

Mediating Effect ◽

Sustainable Competitive Advantage ◽

The Relationship ◽

Positive Effect ◽

Significant Positive Influence

In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.

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Distrust And Dominance In Managing Alternative Work Arrangements: A Micro-Analytic Test Of Transaction Cost Theory

Journal of Applied Business Research (JABR) ◽

10.19030/jabr.v22i3.1422 ◽

2011 ◽

Vol 22 (3) ◽

Author(s):

Terry R. Adler ◽

Gabriel D. Isaacs ◽

Robert L. Steiner

Keyword(s):

Competitive Advantage ◽

Transaction Cost ◽

Value Creation ◽

Transaction Cost Theory ◽

Sustainable Competitive Advantage ◽

Font Size ◽

Alternative Work Arrangements ◽

Work Arrangements ◽

Alternative Work ◽

The Relationship

Organizations that successfully outsource may see better value-creation in creating a sustainable competitive advantage.  The objectives of this study were threefold:  a) provide a framework for studying the effects of perceived distrust that leads to dominance, b) analyze how opportunism parlays into the concept of dominance, and c) determine if the relationship between outsource partners varies by analyzing transaction characteristics.  Our research shows that firms should take caution to fully understand the effects that contract size has on a firm’s resources.

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The Equilateral Agility Concept as Mediating Variable in Relationship between IT-Strategy Alignment and Sustainable Competitive Advantage

Jurnal Dinamika Manajemen ◽

10.15294/jdm.v10i2.21052 ◽

2020 ◽

Vol 10 (2) ◽

pp. 240-255

Author(s):

Lutfi Nurcholis

Keyword(s):

Competitive Advantage ◽

Structural Equation ◽

Mediating Effect ◽

Equation Modeling ◽

It Strategy ◽

Sustainable Competitive Advantage ◽

Business Relationship ◽

Operational Flexibility ◽

Business Decision ◽

Strategy Alignment

This paper aims to investigate the effect of IT-strategy alignment, responsiveness, operational flexibility, and business relationship on sustainable competitive advantage and the mediating effect of responsiveness, operational flexibility, and business relationship in relationships between IT-strategy alignment and sustainable competitive advantage. Data were collected from 189 Batik SME in Pekalongan and analyzed by using Structural Equation Modeling (SEM). The result shows that IT-strategy alignment significantly affects responsiveness. Responsiveness, operational flexibility, and also business relationship significantly affect sustainable competitive advantage. Furthermore, responsiveness, operational flexibility, and business relationship mediate the correlation of IT-strategy alignment and sustainable competitive advantage. Responsiveness, operational flexibility, and business relationship have the confidence and value that puts customers on every business decision. It encourages Batik SME to improve the sustainable competitive advantage based on the customers’ expectations. IT-strategy alignment is essential to enhance responsiveness, operational flexibility, and business to gain a sustainable competitive advantage. That IT-strategy alignment can improve the sustainable competitive advantage of the Batik SME.

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Global Psychological Capital and Sustainable Competitive Advantage

Contemporary Multicultural Orientations and Practices for Global Leadership - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-5225-6286-3.ch008 ◽

2019 ◽

pp. 145-164

Author(s):

Sulaiman Olusegun Atiku ◽

Ziska Fields

Keyword(s):

Competitive Advantage ◽

Psychological Capital ◽

Sustainable Competitive Advantage ◽

Leadership Positions ◽

Firm Innovation ◽

Psychological States ◽

Business Sustainability ◽

Management Positions ◽

The Relationship ◽

Future Business

The ability to envision future business opportunities, make adequate preparations, take decisive decisions, and influence other stakeholders towards attainment of set objectives is essential for those in leadership positions. This chapter examines the relationship between global psychological capital and business sustainability. A literature review was conducted on the link between global psychological capital and business sustainability. This study revealed that global psychological capital and firm's innovation are important factors determining the position of a corporation in any industry. An update of global mindsets and positive psychological states of those in management positions will determine the ability to lead workforce creativity and drive firm innovation, thereby culminating into sustainable competitive advantage.

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Examining the Roles of Job Satisfaction and Organizational Commitment in the Global Workplace

Handbook of Research on Human Resources Strategies for the New Millennial Workforce - Advances in Human Resources Management and Organizational Development ◽

10.4018/978-1-5225-0948-6.ch008 ◽

2017 ◽

pp. 148-176 ◽

Cited By ~ 7

Author(s):

Kijpokin Kasemsap

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Competitive Advantage ◽

Organizational Performance ◽

Essential Role ◽

Sustainable Competitive Advantage ◽

Organizational Goals ◽

The Relationship

This chapter describes the concepts of job satisfaction and organizational commitment; the relationship between job satisfaction and organizational commitment; the significance of job satisfaction in the global workplace; and the significance of organizational commitment in the global workplace. Job satisfaction is important from the perspective of maintaining appropriate employees within the organization. Organizational commitment plays an essential role in determining whether employees will stay with the organization and enthusiastically work toward organizational goals. Retention of employees is one of the most significant outcomes of organizational commitment. The chapter argues that encouraging job satisfaction and organizational commitment has the potential to increase organizational performance and gain sustainable competitive advantage in the global workplace.

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Online privacy as an integral component of strategy: allaying customer fears and building loyalty

Journal of Business Strategy ◽

10.1108/jbs-09-2019-0183 ◽

2020 ◽

Vol 41 (5) ◽

pp. 47-56 ◽

Cited By ~ 2

Author(s):

Gajendra Liyanaarachchi

Keyword(s):

Competitive Advantage ◽

Privacy Protection ◽

Corporate Strategy ◽

Sustainable Competitive Advantage ◽

Strategy Formulation ◽

Content Type ◽

Qualitative Research Study ◽

Customer Expectation ◽

Competitive Disadvantage ◽

The Relationship

Purpose This paper aims to demonstrate how building competency in privacy can be used to transform the corporate strategy to generate a sustainable competitive advantage. A novel framework is presented as a guide to redesigning strategy by striking a balance between customer expectation and organizational objectives. In doing so, the paper offers four possible outcomes of accommodation, accumulation, association and affiliation, providing illustrations to each scenario for strategy formulation. Design/methodology/approach The relationship between privacy paradox and corporate strategy was examined through a qualitative research study. The author conducted 30 in-depth interviews on grounded theory methodology investigating customer insights on the nature and extent of privacy protection associated with e-commerce and organizational approach. Findings The customers are dissatisfied with existing data security strategies adopted by firms in protecting privacy. The over-reliance on systems has negatively influenced the communication between the organization and customers, leading to a possible competitive disadvantage. The firms need to redesign privacy strategy shifting from a system-driven approach to providing personalized service. Originality/value This paper presents a novel framework the privacy strategy matrix (PSM), introducing privacy as a strategic expedient in transforming corporate strategy facilitating privacy protection as a metaphor for differentiation. PSM framework provides a standard to evaluate the effectiveness of the corporate strategy in managing privacy manifesting a path toward deriving a sustainable competitive advantage.

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