An Empirical Study on the Differences of the Rate of Focusing in International Marketing Strategic Variables and their Performances : In Cases of the Small and Medium-sized Firms in Busan

2002 ◽  
Vol 6 (2) ◽  
pp. 17
Author(s):  
Dong-Woo Lim
Keyword(s):  
Empirical Study ◽  
International Marketing ◽  
Marketing Strategic

scholarly journals Empirical Study Utilizing QFD to Develop an International Marketing Strategy

2015 ◽  
Vol 7 (8) ◽  
pp. 10756-10769 ◽  
Author(s):  
Cassandra Elrod ◽  
Sarah Stanley ◽  
Elizabeth Cudney ◽  
Caroline Fisher
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
International Marketing ◽  
International Marketing Strategy
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