An Empirical Study on the International Marketing of Korean Logistics Companies in Digital Era

2011 ◽  
Vol 12 (2) ◽  
pp. 455-474
Author(s):  
유승균 ◽  
김태환
Keyword(s):  
Empirical Study ◽  
International Marketing ◽  
Digital Era

scholarly journals International Marketing in the Digital Era. Collaboration of Sustainable and Contemporary Knowledge

2020 ◽  
Vol 3 (2) ◽  
pp. 64
Author(s):  
Christian Zhelev
Keyword(s):  
Prior Knowledge ◽  
Traditional Knowledge ◽  
General Trend ◽  
International Marketing ◽  
Digital Marketing ◽  
Specific Field ◽  
Digital Era ◽  
Marketing Professional ◽  
Solid Foundation

We witness unprecedented turn to the digital marketing. International Marketing, as a specific field of the marketing science, is no exception of the general trend. In this article, the trendsetters are presented, but also a different approach is followed. It is argued that the new metrics should be taken into consideration, but at the same time, the sustainable knowledge should not be neglected, because the traditional knowledge should work in conjunction with the newly appeared marketing tools. What is more, the “new” metrics are often built on the solid foundation of prior knowledge, which every marketing professional should be armed with.

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