scholarly journals International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises

2012 ◽  
Vol 4 (4) ◽  
Author(s):  
Hoang Nguyen
Keyword(s):  
Empirical Study ◽  
Export Performance ◽  
International Marketing

Institutional orientation: Definition, measure, and impact on export performance

2021 ◽  
pp. 205157072098970
Author(s):  
Abir Zouari ◽  
Damien Chaney
Keyword(s):  
Institutional Environment ◽  
Export Performance ◽  
International Marketing ◽  
Foreign Firms ◽  
Measurement Scale ◽  
Four Dimensions

Research in international marketing has long shown that foreign firms face disadvantages when operating abroad from a lack of familiarity with the local institutional environment. To cope with this familiarity, some companies have developed a culture in the ability to understand and take into account the institutional dimensions of the destination market. This article thus aims to explore the institutional orientation of firms and tests its impact on export performance. In Study 1, we develop and validate a 12-item measurement scale divided into four dimensions. In Study 2, we investigate the role of institutional orientation in export performance using a sample of 273 French and Tunisian exporting companies. The results show that this relationship is not direct but is mediated by export commitment.

Impact of sourcing from the informal economy on the export likelihood and performance of emerging economy firms

2021 ◽  
Author(s):  
Octavio Escobar ◽  
Olivier Lamotte ◽  
Ana Colovic ◽  
Pierre-Xavier Meschi
Keyword(s):  
Empirical Study ◽  
Competitive Advantage ◽  
Informal Economy ◽  
Institutional Economics ◽  
Export Performance ◽  
Emerging Economy ◽  
Institutional Voids ◽  
Manufacturing Plants ◽  
And Performance ◽  
Unique Dataset

Abstract Building on the institutional economics perspective, we study how local firms in an emerging economy exploit institutional voids by sourcing inputs from industries with a large informal economy. We argue that this allows them to build a cost-related competitive advantage and leverage it both to export and to enhance export performance. The empirical study uses a unique dataset compiled by the Mexican authorities covering manufacturing plants between 2005 and 2012. Our results indicate that firms operating in industries that procure from industries with an extensive informal economy are more likely to export and to have better export performance.

A bibliometric review of International Marketing Review (IMR): past, present, and future

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naveen Donthu ◽  
Satish Kumar ◽  
Debidutta Pattnaik ◽  
Neeraj Pandey
Keyword(s):  
Export Performance ◽  
Objective Assessment ◽  
International Marketing ◽  
Business Environment ◽  
Primary Objective ◽  
Global Business ◽  
Content Type ◽  
Bibliographic Data ◽  
Bibliometric Review

PurposeThe primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward.Design/methodology/approachA range of bibliometric techniques has been employed to analyse the performance of IMR and its stakeholders, map the evolution of its thematic and intellectual structures and analyse the factors driving IMR's academic influence and impactFindingsIMR's academic contributions, influence and impact have grown progressively. The thematic structure of the journal has evolved into six clusters. Simultaneously, its research fronts have submerged to six bibliographic clusters, noted as marketing channels, cross-cultural impact on emerging markets, export performance, country of origin (COO), online consumers and global business environment. Among these, the first four are still evolving, suggesting scope for future submissions.Research limitations/implicationsThe limitation of this endeavour largely arises from its selection of bibliographic data being confined to Scopus.Originality/valueTo the best of the authors’ knowledge, this is the first objective assessment of the journal, useful to its authors, readers, reviewers and editorial board.

scholarly journals Analyzing the Influence of International Entrepreneurship on the SMEs Exporting Performance Using Structural Equation Model: An Empirical Study in Jordan

2016 ◽  
Vol 11 (2) ◽  
pp. 153
Author(s):  
Mohammed T. Nuseir
Keyword(s):  
Empirical Study ◽  
Structural Equation Model ◽  
International Business ◽  
Structural Equation ◽  
International Entrepreneurship ◽  
Export Performance ◽  
Equation Model ◽  
The Impact

This paper provides an introduction about the field of international entrepreneurship on the export performance. Accordingly, the present study investigating the underlying dimensions of international entrepreneurship and empirically test a framework to identify the impact of international entrepreneurship on the exporting performance with special emphasize to Jordanian SMEs. The results of the study reveal that the international entrepreneurship for Jordanian SMEs had a significant impact on exporting performance. The significance of this study stems from the fact that lacks of studies have investigated on the impact of international entrepreneurship on the exporting performance. Also, it provides a reference for countries, firms and scholars interested in international business.

scholarly journals Spontaneity and international marketing performance

2016 ◽  
Vol 33 (5) ◽  
pp. 671-690 ◽  
Author(s):  
Anne L. Souchon ◽  
Paul Hughes ◽  
Andrew M. Farrell ◽  
Ekaterina Nemkova ◽  
João S. Oliveira
Keyword(s):  
Decision Making ◽  
Strategic Planning ◽  
Export Performance ◽  
International Marketing ◽  
Export Market ◽  
Superior Performance ◽  
Equation Modeling ◽  
Content Type ◽  
Positive Effects ◽  
Marketing Performance

Purpose The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach The authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely, strategic planning, centralization, and market dynamism. The authors test the model via structural equation modeling with survey data from 197 UK exporters. Findings The results indicate that spontaneity is beneficial to exporters in terms of enhancing profit performance. In addition, greater centralization and strategic planning strengthen the positive effects of spontaneity. However, market dynamism mitigates the positive effect of spontaneity on export performance (when customer needs are volatile, spontaneous decisions do not function as well in terms of ensuring success). Practical implications Learning to be spontaneous when making export decisions appears to result in favorable outcomes for the export function. To harness spontaneity, export managers should look to develop company heuristics (increase centralization and strategic planning). Finally, if operating in dynamic export market environments, the role of spontaneity is weaker, so more conventional decision-making approaches should be adopted. Originality/value The international marketing environment typically requires decisions to be flexible and fast. In this context, spontaneity could enable accelerated and responsive decision-making, allowing international marketers to realize superior performance. Yet, there is a lack of research on decision-making spontaneity and its potential for international marketing performance enhancement.

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