The Advertising Side of ‘Sahib Bibi Aur Ghulam’- Introducing Spiritual Substantiation
2019 ◽
Vol 11
(2)
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The present paper drawn on the advertising material of a famous Hindi motion picture – Sahib Bibi Aur Ghulam, depicts the case of a deceptive advertisement for a product, Mohini Sindoor, through a sensitive example. A carefully written copy of the ad, augmented with a well-planned ad campaign completely fails to deliver the benefits it is supposed to accomplish, and thus leading to a mental agony to not only the consumer but also to an intermediary. The paper also presents a unique way to self-regulation by the advertiser of Mohini Sindoor, and further introduces a novel form of ad substantiation – Spiritual Substantiation, to the advertising literature.
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1966 ◽
Vol 25
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pp. 46-48
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2009 ◽
Vol 16
(1)
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pp. 28-36
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2019 ◽
Vol 33
(1)
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pp. 1-12
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2017 ◽
Vol 31
(2)
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pp. 78-89
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2020 ◽
pp. 1-14
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2008 ◽
Vol 100
(3)
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pp. 629-642
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