Looking in and looking out: Effects of (in)congruent corporate social responsibility on organizational cynicism

2021 ◽  
Vol 49 (12) ◽  
pp. 1-15
Author(s):  
Zhen Li ◽  
Fuxi Wang ◽  
Liqian Yang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Polynomial Regression ◽  
Comparison Theory ◽  
Negative Attitudes ◽  
Organizational Cynicism ◽  
Internal Stakeholders ◽  
Corporate Social ◽  
And Behavior ◽  
Attitudes And Behavior

Corporate social responsibility (CSR) efforts targeting both internal stakeholders (i.e., employees) and external stakeholders (i.e., environment, community, consumers) can mitigate employees' negative attitudes and behavior. However, the effects of (in)congruence between internal CSR (ICSR) and external CSR (ECSR) perceptions have not yet been examined. We used social comparison theory to investigate the joint effects of ICSR and ECSR perceptions on organizational cynicism, by conducting a polynomial regression analysis of 342 employees with data from a two-wave survey. The results show that employees experienced higher cynicism when ICSR and ECSR perceptions were incongruent, with high ECSR–low ICSR causing greater cynicism. Thus, there was an inverted U-shaped relationship between congruent CSR perceptions and organizational cynicism. Our findings have implications for research and practice.

The influence of corporate social responsibility on travel company employees

2018 ◽  
Vol 30 (1) ◽  
pp. 178-196 ◽  
Author(s):  
Sun-Young Park ◽  
Choong-Ki Lee ◽  
Hyesun Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Mediation Effects ◽  
Content Type ◽  
Corporate Social ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose The purpose of this paper is to examine how employees’ perceptions of corporate social responsibility (CSR) influence their work engagement (WE), innovative behavior (IB) and intention to stay (IS) with their company, to illuminate the role of CSR at the individual employee level. Design/methodology/approach The data for this study are responses of 455 employees to an online survey at the largest travel company in South Korea. Confirmatory factor analysis and structural equation modeling in Mplus 7.3 are used to analyze the data. Findings Results show that employee perceptions of CSR regarding customers and employees significantly and positively influence their WE, which in turn positively influence their IB and IS. Moreover, WE mediates these relationships. Research limitations/implications Results of this study may not represent the entire travel industry or the country. This study’s model should be tested in other companies and countries. Additionally, longitudinal studies will help understand how employees’ perceptions of CSR and their effects on work attitudes and behavior change over time. Practical implications CSR can be an important tool for developing social capital within an organization by increasing employees’ engagement at work. Higher WE can help employees exert more efforts toward their company’s innovation and stay longer with their company, which can contribute to the company’s performance and competitiveness. Originality/value This study develops and empirically tests a theoretical model based on various disciplines. It extends existing CSR studies by examining the effects of CSR on WE and the mediation effects of WE, which have been rarely explored. This further explains how CSR influences employees’ attitudes and behavior that benefit a company’s competitive advantage to shed light on the resource-based view about employees being an important resource.

Contrast in Ethics, Morality, Justice, and Behavior

2021 ◽  
pp. 292-305
Author(s):  
Khaliq Ahmad ◽  
Burhan Uluyol ◽  
Othman Altwijry
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Ethical Dilemma ◽  
Islamic Perspective ◽  
Window Dressing ◽  
Corporate Social ◽  
And Behavior

The ethical dilemma begins due to greed, jealousy, and discontentment, and these have solutions in life. This chapter aims to analyze and apply the understanding of dichotomy of contrast in ethics, morality, justice, and behavior. Since ethics matters a lot in discharging corporate social responsibility in business and trade, the chapter will also examine the application of these ethics, morality, and behaviour from an Islamic perspective. The authors derive that “one must strengthen contentment, remembrance of death, the firm belief in Allah's mercy, generosity” while refraining from common contemporary business problems such as window dressing of financial results, fraud, deception, bribery to get contracts, and among others.

scholarly journals Do Employees Matter in the Relationship between Corporate Social Responsibility and Financial Performance?

2019 ◽  
Vol 11 (22) ◽  
pp. 6251 ◽  
Author(s):  
Jae Mee Yoo ◽  
Woojae Choi ◽  
Mi Lim Chon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Employee Commitment ◽  
Micro Level ◽  
And Performance ◽  
Internal Stakeholders ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

This study investigated the mechanism behind the impact of corporate social responsibility (CSR) on firms’ financial performance while focusing on internal stakeholders. Although many studies have examined the effects of CSR few has empirically investigated the underlying process of the mechanism. In addition, previous research has rarely regarded employees as a link between CSR and firms’ outcomes, despite employees implementing CSR policies. This study explored the pathway of the CSR-employees-firm’s performance. Employee commitment was used to explain the relationship between CSR and performance, since it is an important employee-associated micro-level outcome of CSR. The results showed that CSR indirectly influenced a firm’s accounting profitability through enhanced employee commitment, as well as directly affected firm’s profitability. CSR increases employee commitment, which in turn leads to improvements in a firm’s accounting returns. The paper suggests that employees should be considered as an important agent for the effects of CSR initiatives.

scholarly journals Effects of corporate social responsibility activities for refugees

2019 ◽  
Vol 24 (2) ◽  
pp. 318-333 ◽  
Author(s):  
Sabine Einwiller ◽  
Christopher Ruppel ◽  
Cornelia Strasser
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Experimental Studies ◽  
Actual Case ◽  
Content Type ◽  
Csr Image ◽  
Corporate Social ◽  
And Behavior ◽  
Positive Word Of Mouth

Purpose When in the Summer of 2015 unprecedented numbers of refugees traveled through Austria, not only public and governmental authorities were challenged to provide support, but also the business sector. Various companies responded to the challenge by organizing relief actions, among them Austrian Federal Railways (OEBB). The purpose of this paper is to analyze the effects of this initiative on stakeholder perceptions and behavior. Design/methodology/approach The case of OEBB served as the research context. Data were collected by means of an online survey in May of 2016, about eight months after the initiative. Findings Almost half of the participants mentioned OEBB’s activities for refugees in an unaided recall task. Unaided corporate social responsibility (CSR) awareness is related to people’s issue involvement and reminiscence of specific activities and communication measures. People unaidedly recalling the initiative expressed a significantly better CSR image and identification with the company; they also expressed a stronger intention to speak positively (positive word of mouth) about the company’s CSR activities. CSR image and attitude toward the initiative mediates this effect. Research limitations/implications The study stresses the importance of CSR awareness and communication. The non-representative sample does not allow general inferences. Originality/value This research uses an actual case to test the effectiveness of CSR activities and communication in the context of a highly critical situation, and sheds light on the mediating processes that drive the effects. The study extends existing knowledge from experimental studies.

scholarly journals Consumer Response to Perceived Hypocrisy in Corporate Social Responsibility Activities

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092287 ◽  
Author(s):  
Wang Zhigang ◽  
Zhu Haoming
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Negative Emotion ◽  
Negative Emotions ◽  
Consumer Response ◽  
Negative Behavior ◽  
Internal Attribution ◽  
Behavioral Mechanism ◽  
Corporate Social ◽  
And Behavior

Companies may be confused by consumers’ perceptions of hypocrisy related to corporate social responsibility activities. This study investigates the mechanism of consumer response to perceived hypocrisy and determines that internal attribution and negative emotion play vital roles. The findings may be summarized as follows. First, the consumers’ internal attribution of corporate hypocrisy increases the perceived hypocrisy. Second, the consumers’ internal attribution of corporate hypocrisy also increases their negative emotions. Third, consumers’ perceptions of hypocrisy intensify their negative emotions. Fourth, the negative emotions of consumers negatively influence their attitude toward companies. Finally, consumers’ negative emotions increase their negative behavior. The findings demonstrate that the influence of perceived hypocrisy on consumers’ attitude and behavior is affected by negative emotion. Consumers’ internal attribution of corporate hypocrisy affects their perceptions of hypocrisy, prompting negative emotions. The psychological and behavioral mechanism of consumer response to perceived hypocrisy is discussed, thus contributing to the study of corporate hypocrisy.

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