Travel-Related Influencer Content on Instagram: How Social Media Fuels Wanderlust and How to Mitigate the Effect

Tremendous efforts will be required in the coming decades to limit the harmful effects of climate change. This includes travel behavior, which not only has a significant impact on climate but also affects the perceived justice and trust necessary to manage the transition to net zero successfully. Technologies such as social media can promote behavioral change; unfortunately, also for the negative. Drawing on social comparison theory, social identity theory, and the theory of planned behavior, this study uses a PLS-SEM model to investigate if and under which circumstances exposure to travel-related content posted by professional influencers affects their followers’ travel intentions. It extends previous studies by explicitly focusing on influencers that use Instagram to make a living and considers the effect of pro-environmental attitudes. On the one hand, it shows that influencers are not only responsible for their travel behavior. Their content stimulates their audiences’ wanderlust through benign envy. On the other hand, the study suggests that reinforcing pro-environmental attitudes can help mitigate the negative climate effects of imitating influencer travel behavior.

Preprint of “How does peer competition modulates risk-taking behavior: Evidence from Event-related potentials (ERPs) in the Balloon Analogue Risk Task (BART)”

The relation between peer influence and risk-taking behaviors has received extensive empirical attention. However, the underlying mechanisms of whether how two-way conflicting context influences risk-taking behaviors still remain unclear. To this end, the current study used event-related potentials (ERPs) to investigate how peer competition affects risk-taking behaviors among adolescents. Twenty-four college students completed a Balloon Analogue Risk Task (BART) under two contexts: single and peer competition condition. Behavioral results showed that participants prefer risk aversion in competitive context. ERPs results showed that participants induce higher N2 under peer competition in the decision-making phase. In the feedback phase, a higher P300 was observed in single condition while a more negative feedback-related negativity (FRN) was showed after loss feedback. Results are in line with social comparison theory and reinforcement learning theory. The specific effect of peer influence on risk-taking behavior has been discussed.

Looking in and looking out: Effects of (in)congruent corporate social responsibility on organizational cynicism

Corporate social responsibility (CSR) efforts targeting both internal stakeholders (i.e., employees) and external stakeholders (i.e., environment, community, consumers) can mitigate employees' negative attitudes and behavior. However, the effects of (in)congruence between internal CSR (ICSR) and external CSR (ECSR) perceptions have not yet been examined. We used social comparison theory to investigate the joint effects of ICSR and ECSR perceptions on organizational cynicism, by conducting a polynomial regression analysis of 342 employees with data from a two-wave survey. The results show that employees experienced higher cynicism when ICSR and ECSR perceptions were incongruent, with high ECSR–low ICSR causing greater cynicism. Thus, there was an inverted U-shaped relationship between congruent CSR perceptions and organizational cynicism. Our findings have implications for research and practice.

The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type

Purpose This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions.Design/methodology/approach Based on social comparison theory, four studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study explored the effectiveness of social comparison contexts on the arousal of envy.Findings Study 1 showed that envy could significantly trigger consumers' impulsive consumption. Study 2 indicated that participants experiencing self-monitoring had a higher level of materialism and a stronger propensity to consume impulsively once the emotion of envy emerged. Study 3 suggested that when participants were more envious, their levels of materialism increased with more impulsivity to buy material products. Study 4 revealed that upward comparisons led to a higher level of envy and re-validated the mediating role of materialism between envy and impulsive consumption.Research limitations/implications This study provides evidence for the association between envy and consumer behaviour and clarifies the underlying mechanisms of the relationship between envy and impulsive consumption.Practical implications Marketers could take advantage of consumers' envy after social comparisons without damaging brand image.Originality/value First, this study extended the effects of envy on consumer decisions, suggesting that envy stimulates impulsive consumption by increasing consumers' materialism. Second, this study revealed the boundary condition of product type, namely, material and experiential.

A replication and expansion of the exposure effects of online model photos and social comparison goals on planned behaviors and self-efficacy to lose weight

This study replicated and expanded social comparison theory predictions in regard to how exposure to online models and explicit comparison goals affected planned behaviors and self-efficacy to lose weight in men and women. A 2 (models’ attractiveness: more attractive vs less attractive) × 2 (models’ weight status: lower vs higher) × 2 (explicit social comparison instructions: present vs absent) × 2 (gender: female vs male) factorial design was adopted ( N = 418). Women and men exposed to online photos of more attractive models reported higher planned behaviors to lose weight relative to those who were exposed to photos of less attractive models, thus replicating previous research. Participants exposed to more attractive and higher weight models reported higher self-efficacy to lose weight relative to those exposed to more attractive and lower weight models. Contrary to the prediction, women who did not receive social comparison instructions showed higher planned behaviors to lose weight relative to women who were instructed to explicitly compare themselves against the models. The study discusses implications for social comparison research and avenues for future inquiry.

Trading Data for Health

mHealth apps are growing in popularity among smartphone users. Such apps often contain social features that enable users to compare their behavior with others but to function, mHealth apps require users to share health information which is considered a threat to individuals’ privacy. Building on social comparison theory and research on privacy decision-making, we investigate the effects of users’ social comparison orientation and privacy attitudes as well as the potential mediating effect of health information disclosure on users’ intention to use a dietary app. Relying on a PLS-based structural-equation model in a sample of N = 528 participants, our study supports claims of a positive effect of social comparison orientation on intention to use a mHealth app. Further, the negative effect of privacy attitude and the positive mediation of information disclosure were supported as well. The study also demonstrated that findings were stable when the context of information disclosure is changed.

The effects of coworkers' development idiosyncratic deals on employees' cooperation intention

Idiosyncratic deals (i-deals) are individualized agreements of a nonstandard nature negotiated between employers and employees regarding employment terms, which are regarded as being beneficial for the organization. On the bases of social comparison theory and equity theory, we hypothesized that witnessing the development i-deals of their coworkers would trigger employees' feeling of unfairness, causing lower cooperation intention. We further hypothesized that perceived future i-deals and task interdependence would play moderating roles in this reduction. Participants were 284 employees in China. The results show that feelings of unfairness mediated the relationship between witnessing development i-deals and the witnesses' cooperation intention. The positive relationship between witnessing development i-deals and feelings of unfairness was weaker when employees perceived a stronger possibility of themselves obtaining a future i-deal, and a high level of task interdependence weakened the negative effect of feelings of unfairness on employees' cooperation intention.

When Are the Bigger Fish in the Small Pond Better Citizens? A Multilevel Examination of Relative Overqualification in Workgroups

In this study, we extend overqualification research to employees' social context of workgroup membership. Drawing upon social comparison theory and integrating with social exchange theory, we contend that employees' relative overqualification (ROQ, defined as individual overqualification relative to other group members' overqualification perceptions) is associated with their relative standing with their leader (measured as LMXSC, leader–member exchange social comparison), which in turn relates to employees' organizational citizenship behaviors (OCB). Furthermore, we assert that workgroup structural attributes and individual values (leader span of control and power distance orientation) influence the ROQ–LMXSC–OCB relationship. Multilevel modeling using data from 243 employees nested in 36 workgroups suggested patterns of moderated mediation where leader span of control and employee power distance orientation moderate the indirect link between ROQ and OCB through LMXSC. That is, the indirect relationship between ROQ and OCB is stronger in workgroups with a narrow leader span of control and for employees high in power distance orientation. Implications and directions for meso- and group-level research are discussed.

Effects of CEO Identity on Non-family Managers’ Pay Dispersion in Family Firms: A Social Comparison Perspective

The fairness of compensation has been a prominent focus for non-family managers, and pay dispersion, which reflects compensation fairness, has attracted much attention from scholars. Based on social comparison theory, this study investigates the factors that affect the pay dispersion between CEO and non-family managers. In family firms, the role of CEO, which is central in corporate governance, can be filled by either a family or a non-family member. This study provides insights into how the identity of the CEO affects pay dispersion and investigates the moderating effects of CEO tenure and institutional environment. Using the data of Chinese listed family firms from 2009 to 2015, the results show that the presence of non-family CEOs could decrease the pay dispersion between CEO and non-family managers. Empirical evidence also supports that the negative relationship between CEO identity and pay dispersion weakens when CEO tenure increases and the institutional environment matures.