A RESEARCH NOTE OF ONLINE BIDDERS' CONFORMITY
2007 ◽
Vol 35
(8)
◽
pp. 1033-1034
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Keyword(s):
Consumers' mimicking behavior has been confirmed by numerous experiments conducted by sociologists and psychologists. Bidders may be influenced by other bidders in order to reduce perceived risk or collect better product information. Based on the influence of online customer reviews, and Lascu and Zinkhan's conformity model (1999), this research is designed to build on the exploratory research with three important factors that affect conformity bidder behaviors: informational social influence (mediator), perceived risk, and product involvement.
2019 ◽
Vol 13
(2)
◽
pp. 249-275
2013 ◽
Vol 29
(1)
◽
pp. 193-201
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Keyword(s):
2015 ◽
Vol 26
(2)
◽
pp. 171-201
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Keyword(s):