Manajemen program Kredit Usaha Rakyat Super Mikro masa pandemi Covid-19

This study aims to describe the planning, organization, implementation, and supervision of the Super Micro People's Business Credit (KUR) program during the covid-19 pandemic in BRI Unit Made, Sragen. The research method used in this research is qualitative. The research subjects were 20 people, consisting of customers, BRI managers, BRI unit heads, and BRI officers. Data collection techniques are through interviews, observations, and documents. The data validity technique used is source and technique triangulation. The results of this study reveal that in the planning stage of the Super Micro KUR program, it aims to help accelerate economic recovery during the COVID-19 pandemic by providing soft loans for entrepreneurship community capital. The strategy used is through massive socialization both online and offline. At the organizing stage in the form of division of tasks in accordance with their respective job descriptions and ensuring officers carry out their main duties and functions. The implementation phase begins with intensive socialization and marketing so that the public knows the benefits of this program. The supervision phase is carried out through daily monitoring by the unit head and BRI micro marketing manager so that credit distribution can be maximized and on target.

Makin Dirasa Makin Terasa: the case of Mamart Food

Learning outcome At the end of this case study, students should be able to identify issues relating to the external and internal environment of a business; explain how traditional marketing differ to social media marketing strategy and how digital marketing could be applied for frozen food company, identify alternatives to address the production capacity issue and challenges of contract manufacturing; identify and discuss measures that a company could adopt to effectively manage the working capital; apply various business management tools, concepts and theories in different decision-making settings – tools or concepts such as Porter’s five forces, SWOT analysis, PESTEL; and use analytical and logical skills through problem solving. Case overview/synopsis This case presents Khir, CEO of Mamart Food, facing several challenges in the post Covid-19 pandemic. Mamart Food is a SME manufacturing company located in Peninsular Malaysia. It competes in a frozen food industry. The case highlights the turbulence which Khir had to face due to the production capacity issue. He had the dilemma of balancing between the opportunity to boost sales and the capacity to meet demand. The dilemma emerged during the Movement Control Order in place and was expected to continue in the post MCO period. Quite a number of frustrated stockists over the unmet demand have started to aggressively voice out their dissatisfaction. Seeing the growing number of complaints, Khir had to act fast. Being the CEO, Khir must resolve the tension between Suliana, the production manager and Hisham, the sales and marketing manager. Failing which, it could be detrimental to the survival of Mamart Food. The most effective strategy for Mamart Food therefore needs to be formulated immediately. Complexity academic level This case is designed mainly for final year students in Accounting or Business undergraduate programmes. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

MARKETING NO FUTEBOL: UM RELATO DO MARKETING PESSOAL DO LATERAL ZECA

To think of sports in Brazil is to think of soccer. A passion that connects thousands of Brazilians, regardless of race, age or sex. A soccer team is not just a team, because the players that make it up become great myths and heroes in the eyes of the general public. The image of the athlete creates an identity for both the club and the fans, yielding big contracts and personality references. In this sense, this article explores this personal marketing scenario, of left winger José Carlos Cracco Neto, better known as Zeca. The young athlete, 23 years old, is a reference in the position and was a starter in the Brazilian team in the conquest of the unprecedented title of the 2016 Rio Olympics. Thus, this paper is built from concepts established by authors related to the theme, supported by three interviews: the athlete under study, as the main source, along with the marketing professionals Alex Fernandes, coordinator of Institutional partnerships of Santos Futebol Clube and Vinicius de Paula, marketing manager of the São Paulo country club, Mirassol F.C

The Impact of Workplace Stress Management in a Business Organisation in the Service Industries – A Case Study on Kingstel Hotel Limited -Takoradi, Ghana

This research presents readers with adequate information about workplace stress and its impact on the productivity of employees in the service industries, factors in the working environment that cause stressful situations and negative health consequences of workplace stress. It was necessary to undertake this research on workplace stress due to the rapid changes in the service industries which come with some sort of pressure and making the workplace more prone to stress for managers and frontline service personnel. Service personnel need to control their personal emotions so that they will be capable of managing the emotions of their customers and provide them with their service requirements in an organization. The major objective for conducting this research work is to analyze the effectiveness of workplace stress management practices at Kingstel Hotel Limited and how sources of job stress for service personnel such as perceived customer demands, uncooperative attitudes of employees, role ambiguity, role conflict, role overload and how teamwork and other mediators such as job autonomy, training, and motivational programs helps to minimize workplace stress. To enhance better understanding and thorough analysis of stressors, questionnaires were administered to service personnel at Kingstel Hotel to gather primary data for further analysis and investigation. The researcher also interviewed the marketing manager of the hotel to gather further information. Moreover, in other not underrating the significant benefits of secondary data, various articles and publications were reviewed to enrich our knowledge and information base. With the use of an online survey, the questionnaire response was translated into tables and figures for further analysis. With the help of SPSS, correlations analyze was conducted to examine correlations in the variables used and the results of the study indicated that service personnel does not have personal stress management activities and this may result in health- related issues at the workplace more often. The study also identified from the analysis that workplace stress management activities will reduce working hours. Findings suggest the more uncooperative colleagues tend to be in an organization, the heavier workload will be for employees and hence higher probability to suffer from stress. Finally, recommendations for future research are given and areas are highlighted where there is a need for more empirical research.

Leveraging Blogger Influence in the Launch of Storytel

This article looks at three theoretical fields: communication theory based on the Two-step flow hypothesis, marketing theory concerning electronic word-of-mouth and finally diffusion theory of innovations. The launch of the audiobook streaming service Storytel in Norway is used as a case to describe the ramifications of only using bloggers in the introduction of a new service. The first research question is what factors are considered upon entering a brand relationship between product/service and blogger? The second research question is how do bloggers interact with their readers when participating in the launch of a new product/service? The article is based on qualitative interview with the marketing manager, contracts between influencers and audiobook streaming service in Norway, content analysis of blog posts and Instagram posts, and answers from a population survey to answer the question. This is a part of the Digitization and Diversity research project, conducted by the Centre for Creative Industries at BI Norwegian Business School, and is funded by the Norwegian Research Council under grant number: 247602.

ANALISIS STRATEGI PEMASARAN DALAM PENINGKATAN JUMLAH NASABAH PRODUK TABUNGAN BRITAMA PADA PT. BANK RAKYAT INDONESIA (Persero), Tbk KANTOR CABANG PALOPO

Penelitian Ini berjudul “Analisis Strategi Pemasaran Dalam Peningkatan Jumlah Nasabah Produk Tabungan Britama Pada PT.Bank Rakyat Indonesia (Persero) Tbk. Penelitian ini bertujuan untuk Mengethui dan menganalisis strategi pemasaran yangdigunakan dalam peningkatan jumlah nasabah produk tabungan britama pada PT Bank Rakyat Indonesia (Persero), Tbk kantor cabang Palopo.Metode analisis yang digunakan dalam penelitian ini yaitu metode deskriftif kualitatif. Informan ditentukan dengan teknik purposive, yaitu teknik penentuan subjek (informan) berdasarkan kriteria dan tujuan dari penelitian ini. Kriteria yang dipilih adalah Kepala Bagian Marketing Manager PT. Bank Rakyat Indonesia (Persero) Tbk, Kantor Cabang Palopo JL. K.H Ramli No. 2, Palopo, Sulawesi Selatan dengan tidak berdasarkan jenis kelamin dan mereka siap menjadi informan. Informan yang digunakan adalah 1 (satu) orang dan memungkinkan adanya penambahan jika tujuan penelitian belum tercapai.Hasil penelitian menunjukkan bahwa telah terjadi peningkatan jumlah nasabah pada PT Bank Rakyat Indonesia (Persero), Tbk kantor cabang Palopo. Strategi pemasaran yang dilakukan untuk meningkatkan jumlah nasabah pada PT Bank Rakyat Indonesia (Persero) tidak jauh dari unsur marketing mix yaitu Place, Product, Price, dan Promotion. Strategi yang paling tepat adalah melalui strategi Relationship Marketing Strategy,, Strategy Superior Customer Service, Strategy Unconditional Guarantees, dan strategi penanganan keluhan yang efektif.

Marketing Strategy Using Porter's Five Force Model Approach: A Case Study of PT M-150 Indonesia

The right strategy is an absolute necessity for a company. This study aims toformulate the right marketing strategy with the Porter's Five Force approach,namely rivalry among competing firms, Bargaining power of customers,Bargaining power of suppliers, Potential development of substitutes orsubstitution products, and potential entry of new competitors. The researchuses qualitative methods based on interviews to gather information. Interviewswere conducted with the general manager, national sales manager, logisticmanager, and marketing manager to ensure that the information complete.Results show that currently, PT M-150 Indonesia has a weak positioningcompared to competitors' products. PT M-150 Indonesia has not been able todistribute its products to all layers of the market and M-150 products get anegative perception in society that these products will harm health. With theseresults, it is concluded that the right strategy to use is a strategy to create newvalue so that product positioning is stronger, strengthen distribution channelsso that products are available in the market, besides that, socialization must becarried out by PT M-150 Indonesia to eliminate negative perceptions of theproduct.

Relationship Marketing Activities in Building Customer-Oriented Marketing Services

The aim of this study is to know how does relationship marketing activities in building customer-oriented marketing services. For this research, relationship marketing is used as it’s main theory, and the tool to conduct this research is through descriptive-qualitative methodology, with two informants from Singapore Intercultural School Bona Vista, first informant Head of Marketing of SIS Group of Schools and second informant Parents Relation Officer and Marketing Manager of Singapore Intercultural School Bona Vista as primary data. The research findings indicate that SIS Bona Vista has done well with their relationship marketing activities in building customer-oriented marketing services through pre sales mainly Digital: Website, Instagram, Facebook, Twitter, Google Ads, SEO, SEM where then they continue to email greeting such sharing information about the school, sending useful articles and in Traditional, reaching out to communities such Embassies of Korea and Japan. During sales when the target market visited Indonesia, they will book a school tour – “moment of truth” and an after sale an Alumni Group. Internal communication with existing parents it’s an open and flexible communication, through WhatsApp, email, Social Media. Parents and teacher through WhatsApp group. A weekly overall information through “SIS Connect” and internal application named “Academia”.

After-sales services, brand equity and purchasing intention to buy second-hand product

Purpose This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand equity and willingness to buy the second-hand product. Design/methodology/approach A survey questionnaire based on convenience sampling is used to collect the data from the car owners. A total of 433 survey responses were used to empirically test the measures and propositions by using structural equation modeling (SEM). Findings The findings suggest that after-sales services are a key factor in developing brand credibility and brand loyalty. Results are also in support of the positive and significant impact of brand credibility and brand loyalty on brand equity and willingness to buy second-hand products. Originality/value Brand equity represents a differential response and preference to marketing efforts that a product obtains as a result of its brand identification. Although practitioners are actively engaged to position themselves as a unique, attractive and strong brand, little is known about the equity of the brand in the case of second-hand products. This study provides an alternate branding view to the academic scholars and to the marketing manager as this study explicitly probes into the effect of after-sales services in developing brand credibility, brand loyalty, brand equity and wiliness to buy second-hand product as an outcome.