Many moments in the history of American exhibition illuminate the entanglement of hearing and discipline. But few point as clearly at the intertwining of listening, class, architecture, language, taste, and technology—all of which culminate in a particular dispositif of institutional indoctrination via sensory discipline—as the art house theatre and its promise of aspirational uplift for the price of good audience behavior. This chapter considers the relationship between exhibition, subtitling, sense-making lingual sound, cinephilia, spectatorship, and discipline in the late-1950s and early-1960s art house cinemas across the United States. It argues that spectators were trained for import film watching by the practice of subtitling foreign, especially European, cinema. Listening, watching, and interpreting the balance between the two thus constituted a network of proper attention that helped indoctrinate post-war spectators into post-war American taste and leisure culture.
Understanding Progress as Process: Documentation of the History of Post-War Science and Technology in the United States