USABILITY TESTING PADA APLIKASI HOOKI ARISAN DENGAN MODEL PACMAD MENGGUNAKAN PENDEKATAN GQM

Hooki Arisan merupakan aplikasi mobile gratis yang menggabungkan fungsi arisan dan pesan instan dalam satu platform. Permasalahannya periode retensi pengguna untuk aplikasi mobile sangat rendah, hanya sekitar 10% pengguna yang ditemukan masih menggunakan aplikasi mobile yang sama setelah enam bulan pengunduhan. Untuk memenuhi tantangan tersebut, usability testing perlu dilakukan untuk verifikasi apakah aplikasi tersebut sudah mencapai tujuannya dan mendapat respon yang baik dari pengguna. Penelitian ini dilakukan untuk menguji aplikasi Hooki Arisan dengan model PACMAD (People At The Center of Mobile Application Development) dengan pendekatan GQM (Goal Question Metrics) pada tujuh atribut usabiliy yaitu efficiency, effectiveness, learnability, memorability, errors, satisfaction, dan cognitive load. Tujuan penelitian ini yaitu untuk mengetahui hasil usability testing dan rekomendasi perbaikan pada aplikasi Hooki Arisan. Setelah melakukan usability testing pada aplikasi Hooki Arisan dengan metode Performance Measurement, Retrospective Think Aloud (RTA), dan Kuesioner CSUQ dapat disimpulkan bahwa aplikasi Hooki Arisan mencakupi aspek Efficiency dengan tingkat kecepatan 0,001432422 tiap detiknya; Effectiveness 83%; Learnability 72,91667%. ; Memorability 82,932%.; Errors 22%; Satisfaction 73.15% dan juga memenuhi aspek Cognitive Load. Aplikasi Hooki Arisan mampu memenuhi kriteria usability sebuah aplikasi mobile karena dinilai telah mencakupi ke-tujuh variabel usability model PACMAD. Untuk menginkatkan tingkat usability aplikasi Hooki Arisan dalam penelitian ini dirancang rekomendasi halaman aplikasi Hooki Arisan dengan membuat wireframe, dimana dasar yang digunakan untuk mengembangkan rekomendasi hasil data usability testing yaitu performance measurement dan RTA.Kata Kunci : CSUQ, Hooki Arisan , PACMAD, Performance Measurement, RTA, Usability. Hooki Arisan is a free mobile application that combines social gathering and instant messaging functions on one platform. The problem is that the user retention period for mobile applications is very low, only about 10% of users found still use the same mobile application after six months of downloading. To meet these challenges, usability testing needs to be done to verify whether the application has reached its purpose and gets a good response from the user. This study was conducted to examine the application of Hooki Arisan with the PACMAD model (People At The Center of Mobile Application Development) with the GQM (Goal Question Metrics) approach on seven usability attributes, such as efficiency, effectiveness, learnability, memorability, errors, satisfaction, and cognitive load. The purpose of this study is to determine the results of usability testing and recommendations for improvements of Hooki Arisan application. After conducting usability testing on the Hooki Arisan application using the Performance Measurement, Retrospective Think Aloud (RTA) method, and the CSUQ Questionnaire it can be concluded that the Hooki Arisan application covers the Efficiency aspect with a speed level of 0.001432422 every second; Effectiveness 83%; Learnability 72,91667%. ; Memorability 82.932% .; Errors 22%; satisfaction 73.15% and also fulfill the Cognitive Load aspect. The Hooki Arisan application is able to meet the usability criteria of a mobile application because it is considered to have covered the seven usability variables of the PACMAD model. To improve the level of usability of the Hooki Arisan application in this study, we designed the recommendations of the Hooki Arisan application page by creating wireframe, where the basis used to develop the recommendations of the results of usability testing data was performance measurement and RTA.keyword : CSUQ, Hooki Arisan, PACMAD, Performance Measurement, RTA, Usability.