scholarly journals A Case Study on Corporate Social Responsibility: A Study on Awareness of CSR – Evidence from Private Company in Erbil

2017 ◽  
Vol 4 (2) ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Private Company ◽  
Corporate Social

Anything Goes in Cause Related Marketing?

2020 ◽  
pp. 97-109
Author(s):  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Private Company ◽  
Non Profit ◽  
Town Council ◽  
Cause Related Marketing ◽  
The World ◽  
Corporate Social ◽  
The Town

Cause-related marketing (CRM) is currently considered one of the main initiatives of corporate social responsibility (CSR). CRM programs offer numerous advantages for all the parties involved: companies, non-profit organizations, and consumers. Examples of CRM programs can be found in virtually every country in the world. Although most CRM campaigns succeeded, several of them were involved in some scandals. In Spain, an example of the controversy caused by CRM campaigns resurfaced with the installation of the so-called “solidarity traffic radar.” The aim of this chapter is to offer a case study about this campaign, where a private company managed this traffic radar. Half of the money that was raised in fines was given to the Town Council, which in turn decided to donate it to needy local families, that is, it was allocated to social aid. Thus, this case study discusses if anything goes in CRM, or there is sometimes a trivialization of solidarity.

Corporate Social Responsibility Practices in Indian Petroleum Companies: A Case Study of Selected PSUs

Think India ◽  
2018 ◽  
Vol 21 (3) ◽  
pp. 13-18
Author(s):  
Abhijit Ranjan Das ◽  
Subhadeep Mukherjee
Keyword(s):  
Corporate Social Responsibility ◽  
Public Sector ◽  
Social Responsibility ◽  
Business Environment ◽  
Annual Reports ◽  
Net Worth ◽  
Net Profit ◽  
Petroleum Companies ◽  
Corporate Social

Corporate Social Responsibility (CSR) is not a very new concept, it is an old concept. Earlier, in India it was optional to the company that they may contribute voluntarily towards CSR but after the Companies Act 2013, it was formally introduced in the business environment and was made mandatory for those companies whose net worth and profit cross a threshold limit. They should contribute 2% of the average net profit of just preceding three years profit. This paper primarily focuses on CSR practices of some selected public sector petroleum companies in India. The study has been conducted based on the Annual Reports of seven selected public sector companies. Five years of data on CSR spending from 2009–10 to 2014–15 were examined. Moreover, the pattern of expenses was also examined. Since petroleum companies are giants of the India economy and contribute significantly towards the Gross Domestic Product (GDP) of our country. Thus it is necessary to look into how these companies are contributing towards CSR. An attempt has been made to examine the early impact of Section 135 of the Companies Act.

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