Effects of Media Representations and Congruency on Corporate Image and Brand Attitude: A Case of a Korean Sport Celebrity with a Korean Sponsoring Company

Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.

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Muslim Americans’ Responses to Social Identity Threats: Effects of Media Representations and Experiences of Discrimination

Media Psychology ◽

10.1080/15213269.2017.1302345 ◽

2017 ◽

Vol 22 (3) ◽

pp. 373-393 ◽

Cited By ~ 12

Author(s):

Muniba Saleem ◽

Srividya Ramasubramanian

Keyword(s):

Social Identity ◽

Media Representations ◽

Muslim Americans ◽

Identity Threats ◽

Effects Of Media

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6. Crime and the media

10.1093/he/9780198835837.003.0006 ◽

2021 ◽

pp. 147-185

Author(s):

Steve Case ◽

Phil Johnson ◽

David Manlow ◽

Roger Smith ◽

Kate Williams

Keyword(s):

Young People ◽

Positive Influence ◽

Media Representations ◽

Popular Entertainment ◽

Related Information ◽

Social Concerns ◽

The Media ◽

Multi Media ◽

Complex Relationships ◽

Effects Of Media

This chapter focuses on research into various forms of media and their long, complex relationships with crime. In today’s increasingly multi-media world, most people can access crime-related information and stories through a wide variety of media and can publish and distribute their own views and accounts, if they choose. The chapter first outlines some of the ways in which criminologists examine the media and analyse the ways in which it has been used to represent (either directly or indirectly) ‘facts’ and opinions about crime. It then looks at how this can reflect wider and less obvious considerations, such as social concerns and attitudes to different groups, such as young people and migrants, before exploring how crime is depicted in fiction and popular entertainment. Finally, the chapter discusses the effects of media representations of crime, considering the ways in which the media could be seen as criminogenic (causing crime), for example that it can facilitate and provide a platform for crimes, such as cybercrime, and the ways it could be seen to have a positive influence on crime.

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