Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

Mapping Intimacies ◽

10.24052/jbrmr/v12is02/rbtaaabitmrotataaamrocn ◽

2018 ◽

Vol 12 (02) ◽

Author(s):

Syed Hassan Raza ◽

◽

Hassan Abu Bakar ◽

Bahtiar Mohamad ◽

◽

...

Keyword(s):

Behavioral Intention ◽

Cultural Norm ◽

Mediating Role ◽

Advertising Appeal ◽

Moderating Role ◽

Attitude Towards Advertising

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Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal

SHS Web of Conferences ◽

10.1051/shsconf/20173300022 ◽

2017 ◽

Vol 33 ◽

pp. 00022 ◽

Author(s):

Syed Hassan Raza ◽

Hassan Abu Bakar ◽

Bahtiar Mohamad

Keyword(s):

Behavioral Intention ◽

Mediating Role ◽

Advertising Appeal ◽

Attitude Towards Advertising

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Corrigendum: How Upward Moral Comparison Influences Prosocial Behavioral Intention: Examining the Mediating Role of Guilt and the Moderating Role of Moral Identity

Frontiers in Psychology ◽

10.3389/fpsyg.2017.01815 ◽

2017 ◽

Vol 8 ◽

Author(s):

Heyun Zhang ◽

Sisi Chen ◽

Rong Wang ◽

Jiang Jiang ◽

Yan Xu ◽

...

Keyword(s):

Behavioral Intention ◽

Moral Identity ◽

Mediating Role ◽

Moderating Role

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How Upward Moral Comparison Influences Prosocial Behavioral Intention: Examining the Mediating Role of Guilt and the Moderating Role of Moral Identity

Frontiers in Psychology ◽

10.3389/fpsyg.2017.01554 ◽

2017 ◽

Vol 8 ◽

Author(s):

Heyun Zhang ◽

Sisi Chen ◽

Rong Wang ◽

Jiang Jiang ◽

Yan Xu ◽

...

Keyword(s):

Behavioral Intention ◽

Moral Identity ◽

Mediating Role ◽

Moderating Role

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The Effects of Program Satisfaction Attributes on Attention Restoration and Behavioral Intention of Rural Healing Tourists: Mediating Role of Personnel Services and Moderating Role of Age

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2021.8.33.8.43 ◽

2021 ◽

Vol 33 (8) ◽

pp. 43-67

Author(s):

Jae Han Min ◽

Kyung-Hee Kim

Keyword(s):

Behavioral Intention ◽

Program Satisfaction ◽

Attention Restoration ◽

Mediating Role ◽

Moderating Role

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Calling and career attitudes: The mediating role of mastery-approach goal orientation and the moderating role of intrinsic work values

PsycEXTRA Dataset ◽

10.1037/e514472015-360 ◽

2014 ◽

Author(s):

Yeseul Jung ◽

Ka Eun Kim

Keyword(s):

Goal Orientation ◽

Work Values ◽

Career Attitudes ◽

Mediating Role ◽

Moderating Role ◽

Mastery Approach

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The Effects of the Core Self-Evaluation on Service Recovery Performance of Frontline Employee in Service Industry: A Mediating Role of Job Satisfaction and a Moderating Role of Perceived Supervisor Support

Journal of Korea Service Management Society ◽

10.15706/jksms.2014.15.5.008 ◽

2014 ◽

Vol 15 (5) ◽

pp. 193-219

Author(s):

Lee, Hwan Yong ◽

박종훈 ◽

이동현

Keyword(s):

Service Industry ◽

Supervisor Support ◽

Frontline Employee ◽

Perceived Supervisor Support ◽

Self Evaluation ◽

Mediating Role ◽

Service Recovery Performance ◽

Core Self ◽

Moderating Role

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Sales Control Systems and Behavioral Responses : Mediating Role of Regulatory Focus and Moderating Role of P-O Fit

ASIA MARKETING JOURNAL ◽

10.15830/amj.2015.17.1.123 ◽

2015 ◽

Vol 17 (1) ◽

pp. 123 ◽

Author(s):

Jaewon Yoo

Keyword(s):

Control Systems ◽

Regulatory Focus ◽

Behavioral Responses ◽

Mediating Role ◽

Moderating Role

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Ethical Leadership and OCB : The Mediating Role of Organizational Trust and the Moderating Role of Perceived External Prestige

Korean Journal of Resources Development ◽

10.24991/kjhrd.2019.03.22.1.177 ◽

2019 ◽

Vol 22 (1) ◽

pp. 177-202

Author(s):

Jomana Salah Salah Aziz ◽

Hack-Soo Kim

Keyword(s):

Ethical Leadership ◽

Organizational Trust ◽

Mediating Role ◽

Perceived External Prestige ◽

Moderating Role

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The Effect of Perceived Ethics on Loyalty among Foodservice Consumers - Focused on the Mediating Role of Emotional Response and Moderating Role of Perceived Value -

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2018.09.30.9.21 ◽

2018 ◽

Vol 30 (9) ◽

pp. 21-44

Author(s):

Ji-Young Kim ◽

Dong-Woo Koo ◽

Sae-Mi Lee

Keyword(s):

Emotional Response ◽

Perceived Value ◽

Mediating Role ◽

Moderating Role

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The Effects of Brand Equity on Customer Satisfaction and Behavioral Intention : The Moderating Role of Local & Global Brand

International Journal of Tourism and Hospitality Research ◽

10.21298/ijthr.2016.01.30.1.185 ◽

2016 ◽

Vol 30 (1) ◽

pp. 185

Author(s):

Sang-hee Lee ◽

Hyuk-soo Kim

Keyword(s):

Customer Satisfaction ◽

Brand Equity ◽

Behavioral Intention ◽

Global Brand ◽

Moderating Role

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