scholarly journals The cultural content analysis of the international tourism destination websites

2020 ◽  
Vol 10 (2) ◽  
pp. 4-14
Author(s):  
Martin Luštický ◽  
Jiří Dvořák ◽  
Petr Štumpf

Travel and tourism represents one of the most globalized sectors facing strong competitive pressure. Thus, cultural adaptation has become a vital strategy for tourism destinations that desire to succeed in the global tourism market. The paper focuses on the international tourism destination websites as a key marketing communication channel in the 21st century. Its aim is to analyze to what extent the websites of five European top destinations reflect the cultural values of the English-speaking Asia-Pacific countries. To meet this aim, cultural content analysis based on adaptation of Hofstede’s framework is conducted for the English versions of the official tourism websites of France, Spain, Italy, the United Kingdom, and Turkey. The results are subsequently compared with Hofstede’s cultural scores for six English-speaking countries located in the UNWTO Asia-Pacific Region. The results reveal how intensively the tourism destination websites meet the predominant culture values of the Asia-Pacific region. In such a way, the results should help destination marketers to attract visitors from the promising Asia-Pacific market more effectively.

2014 ◽  
Vol 26 (9) ◽  
pp. 1575-1576
Author(s):  
Yumiko Arai

At the recent, 16th Congress of the International Psychogeriatric Association, the Psychosocial Research Consortium to Advance the Mental Health of Older People in the Asia-Pacific region (PROMOTE) was launched by IPA president Henry Brodaty in part to enable collaboration and dissemination of findings in this region. At the symposium that inaugurated PROMOTE, Professor Brodaty stated, “As local (psychosocial) research, conducted in many of the countries in the region, is often published in their own language, little is known about their research outside their countries.” (Brodaty, 2013).


2021 ◽  
Vol 41 (1) ◽  
Author(s):  
Mary-Ruth Low ◽  
Wong Zhi Hoong ◽  
Zhiyuan Shen ◽  
Baheerathan Murugavel ◽  
Nikki Mariner ◽  
...  

2021 ◽  
Vol 43 (1) ◽  
pp. 43-61 ◽  
Author(s):  
Colleen Murrell

The sudden entrance onto the Australian media scene three years ago of a philanthropist bearing AUD 100 million was an innovative fillip for an embattled industry. The Judith Neilson Institute for Journalism and Ideas (JNI) has since announced some bold initiatives to strengthen reporting, including of international newsgathering in the Asia Pacific region. The JNI has enabled The Australian Financial Review to reopen its Jakarta bureau, Guardian Australia to hire a Pacific editor and develop a network of Pacific journalists, and The Australian to produce features on the Chinese diaspora. COVID-19 has caused significant challenges, but results indicate they have been successful in what they set out to achieve – to carry out more international newsgathering from Asia. Other criteria, such as ‘the impact’ of this reporting, are harder to gauge. This article employs qualitative interviewing and content analysis to examine if these three case studies have been successful, according to the ‘five core principles’ of the JNI.


1995 ◽  
Vol 40 (4) ◽  
pp. 383-384
Author(s):  
Terri Gullickson

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