scholarly journals Using mobile device in-store: which implications for retailers?

2018 ◽  
Vol 3 (1) ◽  
pp. 12
Author(s):  
Prof.ssa Silvia Bellini ◽  
Prof.ssa Maria Grazia Cardinali ◽  
Dott. Simone Aiolfi
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Technology Use ◽  
Shopping Behavior ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Goods And Services ◽  
Impulse Purchases ◽  
Shopper Behavior ◽  
The Impact

The widespread mobile connectivity has not only changed the way we interact and communicate, but has significantly impacted on consumer decision-making process. Consumers in a retail setting use mobile devices with different purposes: finding information on the web, comparing pricing and purchasing goods and services. Therefore, it becomes crucial to understand how the mobile influences the decision-making process as well as the purchasing decisions in-store. This topic is of great importance in grocery sector since retailers and manufacturers devote many investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. The rise of the mobile channel has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behavior. Manufacturers and retailers are worried that the mobile could potentially distract the customer from the products and services offered within the store. Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively affects shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

scholarly journals The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing

2017 ◽  
Vol 10 (4) ◽  
pp. 58 ◽  
Author(s):  
Silvia Bellini ◽  
Simone Aiolfi
Keyword(s):  
Mobile Technology ◽  
Technology Use ◽  
Mobile Channel ◽  
Grocery Retailing ◽  
Impulse Purchases ◽  
Shopper Behavior ◽  
Marketing Activities ◽  
Device Use ◽  
Retail Setting ◽  
The Impact

Over the last decade, retailers and manufacturers alike are increasing their attention to the role of instore mobile technology use with the aim to understand its impact on consumers’ decision making process. The rise of the mobile channel, in fact, has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behaviour.This topic is of paramount importance in grocery sector since retailers and manufacturers devote a lot of investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. Nevertheless, there are few contributions about the influence of the mobile technology in a retail setting and its effects on buying behavior inside the store.Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

scholarly journals Nature value: the evolution of this concept

2012 ◽  
Vol 36 (1) ◽  
pp. 9-15
Author(s):  
Sabrina Soares da Silva ◽  
Ricardo Pereira Reis ◽  
Patrícia Aparecida Ferreira
Keyword(s):  
Decision Making ◽  
Natural Resources ◽  
Environmental Degradation ◽  
Economic Valuation ◽  
Human Action ◽  
Decision Making Process ◽  
Environment Management ◽  
Goods And Services ◽  
Current Scenario ◽  
The Impact

More attention has been paid to environmental matters in recent years, mainly due to the current scenario of accentuated environmental degradation. The economic valuation of nature goods can contribute to the decision-making process in environment management, generating a more comprehensive informational base. This paper aims to present, in a historic perspective, the different concepts attributed to nature goods and were related to the current predominant perspectives of nature analyses. For this purpose, this paper presents the different concepts attributed to value since the pre-classical period, when nature were viewed as inert and passive providers of goods and services, this view legitimized nature's exploration without concern over the preservation and conservation of nature. The capacity of nature to absorb the impact of human action appears to be reaching its limit, considering the irreversibility, the irreproducibility and the possibility of collapse. The appropriate method for valuing natural resources is not known, but more important than the method is to respect and incorporate the particular characteristics of the nature goods into this process. These characteristics must be valuated in order to arrive at a more consistence approach to nature value and promote sustainability.

scholarly journals Mobile Technology Use and Its Association With Executive Functioning in Healthy Young Adults: A Systematic Review

2021 ◽  
Vol 12 ◽  
Author(s):  
Rachel E. Warsaw ◽  
Andrew Jones ◽  
Abigail K. Rose ◽  
Alice Newton-Fenner ◽  
Sophie Alshukri ◽  
...  
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Executive Functioning ◽  
Mobile Technology ◽  
Systematic Reviews ◽  
Technology Use ◽  
Memory Performance ◽  
Mobile Technologies ◽  
Smartphone Use ◽  
The Impact

Introduction: Screen-based and mobile technology has grown at an unprecedented rate. However, little is understood about whether increased screen-use affects executive functioning (EF), the range of mental processes that aid goal attainment and facilitate the selection of appropriate behaviors. To examine this, a systematic review was conducted.Method: This systematic review is reported in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. A comprehensive literature search was conducted using Web of Science, MEDLINE, PsycINFO and Scopus databases to identify articles published between 2007 and March 2020, examining the use of mobile technologies on aspects of EF in healthy adults aged 18–35 years. In total 6079 articles were screened by title, and 39 screened by full text. Eight eligible papers were identified for inclusion. Our methods were pre-registered on the PROSPERO international prospective register of systematic reviews.Results: A total of 438 participants were included across the eight studies. Five of the eight studies examined more than one EF. Five studies measured inhibition, and four studies measured decision-making. Smartphone use was negatively associated with inhibition and decision-making. Working memory performance was found to be improved by increased time engaging in video games and by refraining from smartphone use prior to bedtime. Quality assessments indicated high risk of methodological biases across the studies and a low quality of evidence for determining the relationship between technology use and executive functioning.Conclusions: This review highlights the scarcity of the literature in this area. It presents a call for rigorous and objective research to further our understanding of the impact of mobile technology on different aspects of executive function.

E-WOM as a New Paradigm in the Consumer Decision-Making Process

2019 ◽  
pp. 64-81
Author(s):  
Esra Güven ◽  
Volkan Yakin
Keyword(s):  
Decision Making ◽  
Purchase Behavior ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
New Paradigm ◽  
Consumer Decision ◽  
Five Phases ◽  
Relationship Of ◽  
Post Purchase ◽  
The Impact

Consumer-to-consumer communications in online environments are of a vital importance to the consumer decision-making process. This process consists of five phases, each affected by eWOM communications deeply from the stimulation to the post-purchase behavior. Among all other factors having an impact on this process, the impact of eWOM has a distinguished role. As the technology grows and the consumers use internet and the reviews via internet, they become more and more attached to these reviews to make a purchase decision. In this chapter, the authors make a comprehensive explanation about the consumer decision-making process and explain the relationship of the decision-making phases with eWOM communications.

scholarly journals Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

2021 ◽  
Vol 12 ◽  
Author(s):  
Jaime Romero ◽  
Daniel Ruiz-Equihua ◽  
Sandra Maria Correia Loureiro ◽  
Luis V. Casaló
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
The Other ◽  
Decision Making Process ◽  
User Engagement ◽  
Consumer Decision Making ◽  
Message Length ◽  
Purchase Process ◽  
The One ◽  
The Impact

The relevance of smart speakers is steadily increasing, allowing users perform several daily tasks. From a commercial perspective, smart speakers also provide recommendations of products and services that may influence the consumer decision-making process. However, previous studies have mainly focused on the adoption of smart speakers, but there is a lack of proper guidelines that help design the way these devices should offer their consumption recommendations. Based on a stimulus-organism-response approach, we analyze how two features of smart speakers' recommendations (the gender congruence between the customer and the speaker, and the length of the message) influence on the effectiveness of such recommendations (i.e., visiting intentions) through its impact on user engagement and attitude. Data was collected from a sample of undergrad students in Spain using an experiment design that focused on a restaurant recommendation, and analyzed using partial least squares. On the one hand, our results suggests that gender congruence generates user engagement with the smart speaker. On the other hand, message length is positively related to attitudes towards the restaurant, at a declining rate. In addition, while better attitudes lead to higher visiting intentions, the influence of engagement on visiting intentions is partially mediated via attitudes. Thus, our findings contribute to understand the antecedents of users' engagement with smart speakers, as well as its impact on the customers' willingness to follow smart speakers' recommendations, constituting a base to analyze the impact of artificial intelligence solutions aimed to smooth the transitions of a customer through the stages of purchase process.

CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSING DEMAND

2015 ◽  
Vol 77 (14) ◽  
Author(s):  
Babatunde Femi Akinyode ◽  
Tareef Hayat Khan ◽  
Abdullah Sani Bin Hj Ahmad
Keyword(s):  
Decision Making ◽  
Process Model ◽  
Housing Demand ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Sustainable Housing ◽  
Goods And Services ◽  
Unpublished Thesis ◽  
Private And Public

Every part of man’s life today involves in the consumption of goods and services. Housing as a product is part of goods that is consumed by man. Studies on housing demand as related to all categories of housing consumer, how and why consumers make specific decisions on housing demand, are not common. This study aimed at examining the Consumer Decision Making Process Model (CDMPM), and applying it in the field of housing through which sustainable housing delivery can be expected to be achieved in Nigerian urban centres. This paper essentially employed fifty literature reviews after winnowing through relevant published articles, books, conference proceedings, unpublished thesis, government reports and monographs, in order to identify all issues that relate to the application of the Model in Housing demand. The understanding of this model is expected to help to look at the process of the decision making of different consumers with different status or background by examining the factors being considered in housing demand among various alternatives, the evaluation of the chosen alternative and its effects on their social, and psychological wellbeing for the purpose of achieving the safety, comfort and conveniences of housing consumers. This could serve as a road guide for private and public housing sectors as well as housing policy makers towards sustainable housing delivery.

AAC Decision-Making and Mobile Technology: Points to Ponder

2014 ◽  
Vol 23 (2) ◽  
pp. 104-111 ◽  
Author(s):  
Mary Ann Abbott ◽  
Debby McBride
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Communication System ◽  
Augmentative And Alternative Communication ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Alternative Communication ◽  
Ipod Touch ◽  
Feature Match

The purpose of this article is to outline a decision-making process and highlight which portions of the augmentative and alternative communication (AAC) evaluation process deserve special attention when deciding which features are required for a communication system in order to provide optimal benefit for the user. The clinician then will be able to use a feature-match approach as part of the decision-making process to determine whether mobile technology or a dedicated device is the best choice for communication. The term mobile technology will be used to describe off-the-shelf, commercially available, tablet-style devices like an iPhone®, iPod Touch®, iPad®, and Android® or Windows® tablet.

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